Ariel Launches ‘Save Our Style' Fashion Evening with Region's Designers, Celebrating the Most Innovative Style-Saving Laundry Technology, ARIEL Pods!

Fashion show will be held at Mall of Emirates featuring: SEEN by Summayah Al Suwaidi, JULEA DOMANI by Zeena Zaki, & Tribalesque by Rouba Dayani

United Arab Emirates – Dubai, September 9, 2013: On September 12, ARIEL and the fashion industry will come together to celebrate the launch of a unique innovation which will revolutionize how you care for your fabric. 

Ariel's ‘Save our Style' fashion evening and region-wide initiative will be supported by regional designers with an aim to inspire women to rediscover fashion and fabric thanks to Ariel's most innovative style-saving laundry technology, Ariel Pods.

‘Save our Style' Fashion Evening will showcase 3 award-winning regional designers: including:  Emirati designer and most recent winner of L'Officiel Arab Woman's Best Fashion Designer and Most Stylish, Summayah Al Suwaidi, of SEEN designer label. Zeena Zaki renowned for the JULEA DOMANI fashion label, and winner of Dubai Fashion Week 2010's Best Female Designer award and last but not least, famed KSA fashion sensation Rouba Dayani, whose Tribalesuqe label enjoys a cult following in the Kingdom.

This initiative has also garnered support from the region's biggest style creators and influencers such as Heba Jamal, who is one of Middle East's most influential women, TV presenter and a fashion designer., style authority, Tala Samman, and acclaimed fashion designer, Aiisha Ramadan. These trend-setters will not only help women with style and fashion tips, but will also provide invaluable advice on how to maintain and preserve their style with Ariel.

“If you care about fashion, you must care about your fabric,” stresses Fashion Designer, Aiisha Ramadan. “As a designer, bringing your designs to life results after months of hard-work, and that's why it's important that these creations are treated with care and love. I was asked to look at the fabric-care results with these new Pods, and I was impressed! In fact I would say that Ariel Pods are a style-saving essential for any style-savvy woman,” added Ramadan.

On the other hand, Heba Jamal looks at fabric-care from another perspective, according to her: “in today's fast-paced world, we are travelling more, using new textiles, experiencing different cuisines all amounting to a very complex challenge on something we seldom think about such as…laundry!

“When I learnt from Ariel's scientists that we can face more than 900 different laundry combinations and challenges triggered due to our current lifestyle, it made me look at fabric-care completely differently,” concluded Heba.

Just as in innovation in other aspects of life, where multi-functional technology enhances performance to tackle the daily challenges we face, ARIEL has developed a small and powerful laundry solution that transforms cleaning performance in a similar way.  The newly launched Ariel Pods innovation brings all the power and convenience that you expect from the latest technology to your laundry. 

With Ariel Pods, performance is enabled by its unique three-compartment design making the impossible possible.  It enables a powerful combination of ingredients - at levels that could not previously be combined in a liquid or unit dose - to be kept separate and stable until they reach the wash, not a moment before. 

When combined with water, the film dissolves quickly, activating a powerful high detergent concentration.  This formula allows all the power from one small pod to tackle a full load and give the best cleaning performance ever from an Ariel Pod.

‘Save our Style' initiative goes live across the region from September 12, 2013 kicking-off with ‘Save our Style' Fashion Evening at Mall of Emirates, Dubai. Ariel Pods are now available across all leading supermarkets and hypermarkets in the GCC.