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Dubai, UAE, May 24, 2016
Following up on 2015, IKEA has this year re-launched a collection specifically for the Middle Eastern markets on the occasion of Ramadan. Please say hello to DOFTRIK!
About
IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. As of January 2008, it is the world's largest furniture retailer. Founded in Sweden in 1943 by then-17-year-old Ingvar Kamprad, who was listed as one of the world's richest people in 2013, the company's name is an acronym that consists of the initials of Ingvar Kamprad, Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Småland, southern Sweden). The company is known for its modern architectural designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development, corporate attributes that allowed Ikea to lower its prices by an average of two to three percent over the decade to 2010 during a period of global expansion. The Ikea group has a complex corporate structure, the purpose or one of the purposes of which may be to avoid tax, and is controlled by several foundations based in the Netherlands, Luxembourg and Liechtenstein.
As of March 2016, Ikea owns and operates 384 stores in 48 countries. In fiscal year 2010, US$23.1 billion worth of goods were sold, a total that represented a 7.7 percent increase over 2009. The Ikea website contains about 12,000 products and is the closest representation of the entire Ikea range. There were over 470 million visitors to Ikea's websites in the year from September 2007 to September 2008. The company is responsible for approximately 1% of world commercial-product wood consumption, making it one of the largest users of wood in the retail sector.
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