Under Armour aims to make UAE athletes better

Sport brand’s Fall/Winter 2015 collection focuses on superior product technology and design

Dubai, UAE: 1st September 2015: US Sportswear - brand heavyweight, Under Armour, has unveiled its fall/winter 2015 line of performance footwear, apparel and equipment – all designed to support athletes committed to getting better through sheer commitment to training.

This year, Under Armour invested heavily in footwear technology . The ultra - light Speedform Apollo Vent shoes, designed to allow athletes to run faster but be more comfortable at the same time, contain UA Amourvent ™ - a mesh technology that cools feet with light, stretchy, fast drying fabric.

The Speedform Fortis and Fortis Night shoes are similar in approach, but the design focuses on charged cushioning. The sole absorbs the impact of each foot stroke and then converts it into responsive cushioning to propel serious runners forward, while providing ultimate comfort.

Under Amour’s new line of training apparel is perfectly suited for the GCC’s unforgiving heat . All tops, tights and shorts are constructed with Under Armour’s Heat Gear™ technology, which wicks sweat and regulates body temperature, keeping serious athletes cool and dry, even in extreme heat.

The sport giant also aims to capture the growing women’s fitness audience by launching a superior collection of sports bras with varying level of support, providing a much - needed focus on design in this often - under looked category . Seam - free bra construction underpins the collection, which eliminates chafing, while a bespoke Moisture Transport System wicks sweat away from the body.

Ashok Aithal , Head of Retail Sports for Stadium, is enthusiastic about launching Under Armor’s new collection. “Under Armour is a relatively new brand for Stadium, but its commitment to creating great products and apparel, combined with its drive to revolutionize the way that athletes dress and train, makes it a great fit for STADIUM and for the UAE. ”

Those interested in getting serious about training and running with Under Armour are invited to visit one of our many STADIUM stores across the GCC and KSA to purchase the new Fall/Winter 2015 collection.