Conquer terrains and city streets alike with the ECCO Yura

Versatile Outdoor-Lifestyle Model Designed for 
Adaptability and Comfort Over Varied Terrain

Dubai, September 1, 2015: Danish footwear company ECCO – a leading global manufacturer of innovative footwear – announces the launch of ECCO YURA, a multi-functional, outdoor-lifestyle approach shoe featuring new RECEPTOR® LITE technology that reduces weight while delivering excellent support and sure-footed precision.

Equally suited to trekking over rugged foothills or smooth city streets for your urban getaways, ECCO YURA is available for men and women as part of the Autumn/Winter 2015 ECCO Outdoor collection. Offered in a range of attractive colours, it showcases a durable rubber outsole that provides reliable grip. Protection is enhanced by a TPU toe cap and mudguard, as well as a gusseted tongue that repels annoying stones and other debris. 

ECCO YURA wraps trail-ready outdoor features – such as a foot-fitted last and optional 100% waterproof GORE-TEX® lining – in a casual, everyday package to create the perfect shoe for people whose average day can easily turn into an adventure.

As with all styles in the ECCO Outdoor collection, ECCO YURA models are manufactured in ECCO owned factories using a highly technical Direct-injection Process. This creates an exceptionally durable, shock absorbing sole unit and bonds it to the upper without the use of glue or stitching. Comfort is further enhanced by supple suede leather uppers and longer lacing pattern for a close, secure fit.