Issued by the Media Centre of Dubai Festivals and Retail Establishment
09 December 2014
• One DSF shopper gets chance to drive away with two luxury Infiniti cars plus 100,000 dirhams in cash every day
• DSF 20th Anniversary Special - win over AED 2 million in additional prizes
With the much awaited 20th edition of Dubai Shopping Festival promising to take residents and visitors from around the world on a “Journey of Celebrations”, the organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) have announced yet another amazing bonanza for shoppers – half a million dirhams worth of prizes every day in the Infiniti Mega Raffle.
The DSF 2015 Infiniti Mega Raffle campaign that will be run in cooperation with Arabian Automobiles, the flagship company of AW Rostamani Group, a DFRE Strategic Partner, will include daily draws on all 32 days of the festival from 1 January to 1 February. The Infiniti Mega Raffle gives one DSF shopper the opportunity to take home a whopping prize worth AED 500,000 consisting of two luxurious Infiniti models, QX 60 and Q 50, plus AED 100,000 in cash in the daily draws.
Further, as a special gesture in celebration of the DSF 20th Anniversary, shoppers participating in the Infiniti Mega Raffle will get a second chance to win with over AED 2 million in additional prizes that will be up for grabs at weekly raffle draws. At these DSF 20th Anniversary Special weekly draws, five lucky shoppers stand to win cash prizes of AED 100,000 each.
DSF shoppers can participate in the Infiniti Mega Raffle by purchasing a raffle ticket for just AED 200 available at selected Enoc and Eppco petrol stations, Global Village, selected shopping malls, Gold Souk and at main streets. The ticket booths are being exclusively organised by Enoc and Eppco. The name of the daily lucky winners will be announced every day during a one-hour show at the Global Village from 10 pm to 11 pm.
Saeed Mohammed Mesam Al Falasi, Director, Strategic Alliances Division, Dubai Festivals and Retail Establishment, an agency of the Department of Tourism and Commerce Marketing, said: “The Infiniti Mega Raffle remains one of the most sought after attractions of DSF, and as it enters its fourth consecutive year of delighting visitors and offering incredible prizes, it is a true testament of our enduring and highly successful partnership with AW Rostamani Group, and the wider collaboration that exists between the government and private sectors. With DSF reaching a milestone, people from different walks of life and nationalities will not only look forward to enjoying the spectacular line up of events but will also have great hopes for a rewarding festival. The Infiniti Mega Raffle addresses such expectations and reaffirms DFRE's commitment to rise to the occasion year after year and provide innovative offerings that demonstrate that one can truly win big in Dubai during DSF.
Michel Ayat, CEO at Arabian Automobiles, the flagship company of AW Rostamani Group, said: 'AW Rostamani Arabian Automobiles has enjoyed a longstanding and fruitful relationship with Dubai Festivals and Retail Establishment, and will be looking forward to continuing this joyous journey during the momentous celebrations that we are all waiting for – the 20th anniversary of Dubai Shopping Festival. The prize that Arabian Automobiles will be offering to one DSF shopper every day for 32 days – two luxurious Infiniti cars plus 100,000 dirhams in cash – will not only be a fitting tribute to the festival theme but also lives up to its reputation for creating life-changing moments. AW Rostamani Group, through its flagship company Arabian Automobiles, the exclusive distributor of Nissan, Infiniti and Renault in Dubai and the Northern Emirates has a history of providing irresistible offers during DSF, and again we are gearing ourselves for an overwhelming response from residents and visitors to the whopping prize that we are offering for the 20th edition of DSF”.
Abdalla Hassan Al Ameeri, Senior Manager – Raffles & Promotions, and Head of Raffles Committee, DFRE, said: “The Dubai Shopping Festival has always been about having fun, creating happy moments and memories and winning amazing prizes. The Infiniti Mega Raffle is one such DSF event that has endeared itself to visitors and the palpable excitement that surrounds it is evident at the daily draws held at Global Village. Ultimately, the DSF is a concept that aims to offer residents and visitors an extraordinary experience that goes beyond the realm of shopping, and campaigns like the Infiniti Mega Raffle has never failed to deliver such experiences. During the upcoming DSF, shoppers and raffle enthusiasts can look forward to participating in another thrilling period of daily draws at the Infiniti Mega Raffle”.
DSF 2015 will kick-off Dubai's events calendar in the New year under the theme “20th Anniversary – A Journey of Celebrations” with a range of events, activities and promotions that will once again bring to the forefront the festival's charm of offering an enriching shopping experience, combined with entertainment and winnings.