The Eidiyat Dubai Promotion to Upsurge Sales and Footfall for the Participating Malls.
Cash prizes of AED 500,000 were disbursed during the first and second raffle draw.
The Eidiyat Dubai promotion will reward 20 winners over a period of four draws.
Dubai, October 27, 2012: In a glittering ceremony featuring live shows and anxious moments, Dubai Shopping Malls Group (DSMG) announced the winners of the Eidiyat Dubai raffle promotion held on 25th and 26th October 2012.
The Eidyat Dubai campaign celebrates the essence of family togetherness and has been innovatively designed to offer shoppers a chance to win a whopping 1 million dirhams in cash on a minimum purchase of AED 200 at any participating mall. With cash prizes of AED 500,000 disbursed during the first and the second raffle draw, the Eidiyat Dubai promotion will reward 20 winners over a period of four draws.
In line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai to allow shoppers a non-stop shopping spree; we have taken an initiative to join the campaign actively. We are glad to see that the Eidiyat Dubai Promotion which is based on the concept of family togetherness has set a standard making Dubai a quintessential value shopping destination. Dubai has a mix of nationalities and this is evident from the number of nationalities that have been picked as winners. This also signifies the popularity of the promotion and we expect the promotion to soar high in days to come with the high inflow of tourist population. Said Mr. Eisa Adam, Bard of Director, Dubai Shopping Malls Group (DSMG).
Dubai will see a major influx of tourists beginning this weekend for at least the next couple of weeks with an extended break being offered to most of the Gulf Nations. Public sector employees in in Saudi Arabia are getting an extended break (16 days) while those in Qatar too will enjoy a lavish break (10 days).* Moreover, a recent report indicated that UAE is expected to receive 1.5 million visitors from GCC countries during Eid Al Adha, with one million tourists expected from Saudi Arabia alone.**
Many visitors coming to Dubai are from the GCC countries and they are impressed by not just the quality of the products on sale but also the pricing and offers that come with their purchases. The Eidiyat Dubai promotion is a great attraction for shoppers generating an impressive increase in sales and footfall. Said Mr. Tim Jones, COO at Arabian Center and Lamcy Plaza.
The lucky winners of the first and second raffle draw had a chance to take home prizes worth AED 500,000. The winners were very excited when informed about the winning. Mr.Syed Abu Saeed an Indian exclaimed saying, This comes as a great surprise. I would like to dedicate this winning to my son Ali who patiently filled 50 coupons assuring me that we would win this time. I have read about shoppers winning at raffles, but never expected I would be one. It is an exhilarating feeling and I am going to buy a new car for my family with the prize money.
Other lucky shoppers included nationals of UAE. The details of the winners are available on the DSMG website, www.dsmg.ae. The festive mood will continue until the first week of November giving shoppers a chance to live it big this Eid.
The Eidiyat Dubai promotion provides us an opportunity to reward shoppers offering an ultimate shopping experience. The raffle promotion has served as a boost for customers thereby increasing the footfall to our mall. We are extremely pleased to partner with DSMG for the Eidiyat Dubai promotion and will continue to support them in their future endeavours as well. Said Mr.Neelesh Bhatnagar, Director, Oasis Center.
The next raffle draws is scheduled for 1st Nov at Ibn Battuta Mall and the grand finale on 2nd November at Lamcy Plaza.