Dubai-UAE, 31 January 2023: The largest trade body for the jewellery industry, Dubai Jewellery Group's (DJG), Live the Glitter campaign part of the Dubai Shopping Festival comes to a close with millions of customers taking advantage of the promotions and winning spree that was offered at the 245 participating outlets under the DJG label.
Committed to delivering a rewarding experience to customers, during the 46-day campaign, DJG hand-picked a total of 100 winners through several raffles and presented them with a total of 25 kilograms of gold.
Under the innovative theme, the 2022-2023 Live the Glitter campaign brought together over 280 DJG members with an aim to foster collaboration and highlight their offerings, in a bid to accelerate the transition of Dubai's position as a leading jewellery hub not just in the region but in the world.
Commenting on the success of this year's DSF raffle, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group, said: “This year's DSF campaign was like no other. We've been able to attract scores of customers from all over the UAE to come shop and take home jewellery as prizes. This campaign builds on our legacy and commitment to transform people's life while putting Dubai on the map as the top jewellery destination.”
For her part, H.E Laila Suhail, Board Member & Chairperson – Marketing – Dubai Gold & Jewellery Group commented: “We're extremely pleased with the response we've received this year. Our Live the Glitter campaign has been loved and appreciated by our patrons and has served as a platform for our members to put their best foot forward by providing service excellence. The feedback we've received inspires us to go bigger and bring even more innovative rewards to the forefront in our upcoming campaigns.'