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Dubai, United Arab Emirates, 2 September 2022: The 25th anniversary edition of Dubai Summer Surprises (DSS), curated by Dubai Festivals and Retail Establishment (DFRE), brings a celebration like no other to the summer months with unmissable deals and offers at participating brands across more than 25 of Dubai's beloved malls and shopping centres. With just 3 days left before the festival comes to a close on 4 September, we rounded up some of the best deals around, and asked Dubai's social media stars to share their recommendations for picking up a bargain this DSS. 


With so many amazing offers and deals for shoppers across the city, Dubai's social media icons and influencers shared their experiences about the season's best buys. From lifestyle and fashion to technology, five top influencers gave us their product picks and shopping top tips.

For Maryam Mirza, a YouTuber and social media influencer with over 500,000 subscribers on YouTube, her recommendations for a very special purchase this DSS is a Tiffany gold necklace from Jawhara Jewellery. 

Mum and lifestyle blogger Nilufar Yuldash, with over 200,000 followers on Instagram, wanted to highlight some of the deals on offer at Home Centre. “I'm excited to buy the Ethan one-drawer study desk with a hutch for my son, it's part of his bedroom collection but it was a little expensive - but now it's 40% off!,” she said. 

Two social media stars are big fans of Jumbo Electronics' offers including Nawfa Nurie Khan, with over 200,000 Instagram and 400,000 TikTok followers. Nawfa said, “I thought the Jumbo mobile phone offers were a catch! Definitely recommended for anyone looking for a new phone during DSS.” 

Leila Aljour, known as the Matis, a lifestyle video creator with over 150,000 Instagram followers and 100,000 YouTube subscribers, also singled out Jumbo Electronics. “The GoPro at Jumbo seemed like a very tempting offer -  I'll go back for it!,” she said. 

Amal Ahmad, with more than 100,000 followers on Instagram, shared her favorite purchase of the season and also showcased her sense of style. Amal  said, “I bought this beautiful cloth fabric to design a jalabya and kaftan... the best part is it was for half the price!”. 


Mall-goers are still in with a chance to become a millionaire when spending AED 500 or more at Dubai Mall. Every shopper can participate in the draw to win the Biggest Deal Of The Year - AED 1 MILLION CASH PRIZE which runs until 4 September. The Winner will be notified through the phone number and email provided and announced @dubaimall on Instagram.

Every day until 4 September, shoppers can also enjoy unmissable Back to School offers at Oasis Mall, with sale promotions of up to 75 per cent off and the chance to earn triple Shukrans points on Back to School shopping.

Back to School shoppers will also have the chance to win up to AED 2 million worth of prizes with Sharaf DG. Take advantage of a range of incredible offers running until 11 September across all Sharaf DG stores with the opportunity to win prizes or take home an exciting gift. Purchase a MacBook and enjoy 0 per cent interest for 18 or 24 months with Emirates NBD cards, and minimum purchases will earn buyers 5 x air miles and a free 1-year Microsoft 365 personal subscription. 

Until 8 September, Shop at Emax during Back to School season to unlock the GenZ Student Privilege Card and enjoy sale promotions of up to 30 per cent off. Any laptop purchase of AED 2500 and above makes the buyer eligible for a Scratch & Win gift voucher with a chance to win MacBook Air, HP laptop, iPad Lenovo tablet, Ducati scooter, and more. Shoppers can also get 10 per cent back on purchases and enjoy 0 per cent interest on up to 24-month installment plans with Emirates NBD cards.

International home décor company Crate and Barrel is giving Back to School shoppers the chance to enter a raffle to win a brand-new room for the kids.  Until 4 September, to win AED 50,000 which includes AED 30,000 in furniture and AED 20,000 in design services, simply fill in an online form to enter the raffle. The winner will be announced on 20 September.  

Organised by Dubai Festivals and Retail Establishment (DFRE), the 25th edition of Dubai Summer Surprises runs until 4 September 2022. Visit for the full calendar of events and @CelebrateDubai and @StyledbyDubai on social media channels.

Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and strategic partners which include: Al Futtaim Group (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Dubai International Financial Centre, Emirates Airline, Enoc, Etisalat, La Mer, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2), The Beach and The Outlet Village. 

Posted by : GoDubai Editorial Team
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Posted on : Friday, September 2, 2022  
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