Dubai – July 04, 2022: QNET, the Asian direct selling giant, is celebrating an immensely successful 2022 awards campaign by bagging eleven wins at various award competitions in the past few months. The company received multiple awards from the 2022 TITAN Business Awards, The Asia-Pacific Stevie Awards, The PR Awards, the Middle East & North Africa Stevie®️ Awards 2022 and the 2022 HERMES Creative Awards.
The successful 2022 awards campaign by QNET comes following the company's stellar performance in 2021 with 33 wins. At the start of the year, QNET also swept the AVA Digital Awards with 5 wins, exceeding their performance in the 2021 edition when they had wins.
The company earned its accolades for various innovative social and PR, social media, and marketing communication campaigns through 2021 and 2022. These campaigns include the V-Converntion Connect, the #BottleSelfieChallenge, video-based content created for QNET's corporate social responsibility (CSR) arm and a year-long marketing campaign to celebrate the 150th anniversary of QNET's Swiss Luxury brand, Bernhard H Mayer.
Commenting on the awards success, Ms. Malou Caluza, CEO of QNET said, “It feels amazing to be recognized for the all the hard work that we have done. It has given us the confidence to continue experimenting and innovating moving forward because we believe that it is necessary to stand out in this already saturated market. The marketing and creative team at QNET has once against proven itself as one of the industry's most innovative and creative businesses.”
The social media campaign by QNET around its virtual convention known as the V-Convention Connect, attracted a whopping half a million viewers from over fifty countries to the convention. The campaign curated content around the event hashtag and over three days, thousands of pieces of unique content flooded the hashtag on social media as attendees from around the world got into the spirit of the convention. It earned the Platinum TITAN award for “Best Social Media Campaign” at the 2022 TITAN Business Awards and the Bronze award for “Innovation in the use of Social Media” at the Asia-Pacific Stevie Awards.
The #BottleSelfieChallenge campaign by QNET aimed to create awareness about the harmful impact of single-use plastic on the environment and encourage people to switch to reusable bottles in their daily lives. Participants took the most inventive and creative selfies with their favourite reusable bottle and uploaded them on social media. The campaign received more than 500 unique pieces of creative content submission from social media users worldwide, including several prominent influencers in Malaysia, UAE, Thailand, Indonesia, and Hong Kong. The campaign won the Gold TITAN Award for “Best Cause Marketing Campaign” at the 2022 TITAN Business Awards, the Gold award in the Social Media Campaign category at the 2022 HERMES Creative Awards and the Bronze in the Innovation in the Use of Social Media category at the Middle East & North Africa Stevie®️ Awards 2022.
QNET has also been recognised for its high calibre video content creation and cinched several awards for it. In keeping with its philosophy of RYTHM – Raise Yourself to Help Mankind, the Creating a Sustainable World video campaign highlighted the importance of sustainability and QNET's role in reducing our carbon footprint. This campaign resulted in a Platinum for QNET's Commitment to Creating a Sustainable World video campaign at the 2022 HERMES Creative Awards.
Additionally, the company won two other honours for brand videos at HERMES Creative Awards 2022. The first win was in the short film video campaign for QNET's ‘I Promise', a web-exclusive short film to send a message to its distributors that QNET is committed to being their partner in success for the long term. It also received an honourable mention for the 'What You Need To Know Before Joining QNET' video campaign which serves as a primer and answers all the questions one might have before becoming a QNET distributor.
The company also produced a series of CSR video content which reflected QNET's efforts to bring comfort and relief to the communities struggling with the devastating impact of the COVID-19 pandemic. For this, it won a Bronze in the Innovation in Corporate Social Responsibility (CSR) Videos category at the Middle East & North Africa Stevie Awards 2022.
QNET marked the momentous occasion of its bestselling Swiss Luxury brand Bernhard H Mayer celebrated its 150th anniversary in 2021 with a year-long 360-degree campaign. The campaign, launched globally, covered social media, video marketing, influencer marketing, advertising and media campaigns, and online and offline events and wowed the jury during awards deliberation. It won the Silver for “Best PR Campaign for Fashion & Apparel” at the PR Awards 2022, Bronze for “Best Anniversary Campaign” at the PR Awards 2022 and Gold in the Product Marketing category at the HERMES Creative Awards 2022.
As of June, this year, QNET has won an impressive 24 awards for its PR, social media, and marketing communication campaigns.