Dubai, 15 June 2022: Global technology brand HONOR officially revealed its all-new premium flagship smartphone, the HONOR Magic4 Pro 5G through a premium launch event in Dubai.
The event was a testament of HONOR's state-of-the-art technology and smart innovation by introducing the brand's flagship line through a magical show. The all-new HONOR Magic4 Pro 5G boosts cutting-edge revolution by delivering new benchmarks in smartphone design, display, photography, videography, charging, and performance, supported with Google Mobile Services.
The event included an extensive list of invitees and was honoured by Nayla Al Khaja – UAE's first female film producer and director. Nayla shared her insights at the event on the device and shared her Cannes Film Festival experience which was entirely shot with an HONOR Magic4 Pro 5G. Al Khaja also discussed HONOR Magic4 Pro 5G's key video features which included the Magic-Log Movie Master and AI Film Effects. The features are known to deliver the world's first 10-bit Log 4K video recording in 60fps, which ensured Nayla captures every important moment of the festival seamlessly.
In line with its commitment to empower creativity, HONOR also announced a collaboration with Raindance Film School for a long-term cooperation to encourage young talents unleash their creativity and discover the limitless possibilities of creating content by using a a smartphone. The collaboration included HONOR Magic4 Pro 5G that hosts a one-of-its-kind camera capabilities and a bundle of “Industry's 1st technologies”. HONOR and Raindance File School organized a contest for Raindance File School's students to shoot a short film on HONOR Magic4 Pro 5G and winners of the competition were announced during the launch event.
“Our premium product, HONOR Magic4 Pro 5G, is known for its industry first technologies, and showcases our innovative technology. The launch event was a great success and is considered as part of an on-going achievement that HONOR plays in the region. We are always working towards challenging industry benchmarks,” said Zhao Likun, CEO of HONOR Middle East and Africa. “Redefining excellence across design, display, camera, performance and security, the all-new HONOR Magic4 Pro 5G is a one-of a kind product and delivers a magical experience to users around the world.”
Cinematic Videography with Magic-Log Movie Master and IMAX Enhanced
Offering cinematic-level footage, the HONOR Magic4 Pro features the HONOR Magic-Log Movie Master and AI Film Effects. With this, the HONOR Magic4 Series delivers the industry-first 10-bit Log 4K video recording in 60fps (frame per second), beating another industry benchmark.
Triple Camera with Ultra-Fusion Computational Photography
The HONOR Magic4 Pro pushes industry benchmarks with a powerful Triple Camera combination featuring a 50MP Wide Camera which packs a 1/1.56-inch color sensor, a 50MP 122o Ultra-Wide Camera, and an 64MP Periscope Telephoto Camera, all powered by best-in-class Ultra-Fusion Computational Photography which enables the device to produce high-definition images in clear clarity. The lens supports up to 100x digital zoom as well as optical and electronic image stabilization, to easily capture distant scenes.
Powerful 100W Wireless Charging
The HONOR Magic4 Pro is powered by an ultra-large 4600mAh battery featuring HONOR's most powerful SuperCharge combination to deliver an ultra-long battery life and all-day connectivity. With 100W Wired HONOR SuperCharge, the HONOR Magic4 Pro holds up to 100% charge in just 30 minutes. The HONOR Magic4 Pro is also the first to support 100W Wireless HONOR SuperCharge technology, which powers up the device to 60% charge in just 15 minutes.
Enhanced Privacy and Security; Industry's First AI Privacy Call
Offering groundbreaking new solutions to sound-leaking, a common smartphone frustration for many, the HONOR Magic4 Pro debuts an all-new Privacy Calling feature supported by AI and powered by Directional Sound Technology, preventing sound leakage for more private phone calls.
Consumers can now pre-order the latest HONOR Magic4 Pro at a price of AED 3,999 starting from 14th June 2022 via HONOR Online Store, Sharaf DG, Jumbo, Emax, Carrefour, and other retail stores and get an exclusive gifts worth AED 2,005 which include HONOR Watch GS 3, HONOR Earbuds 3 Pro, HONOR Magic4 Pro PU cover, 6 Months Screen Protection and 12 Months Extended Warranty. HONOR Magic4 Pro will be officially available for sale on 24th June 2022.