GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

    Share

Dubai, August 31, 2021: Today, adidas introduces a vibrant color update for the latest iteration of adidas' record-breaking performance collection designed for speed - the ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X. The new sonic ink colorway marks an evolution of the adizero franchise, stepping away from the heritage colorway for a new one that embodies and captures the power of running. 

Inspired by those that have come before it, the new colorway is designed to connect the mind and body. The collection is set to be worn by some of the world's fastest athletes over the 5km, 10km, marathon and half-marathon distances on the road this season, including women's only half-marathon world record holder and recent Olympics marathon gold medalist, Peres Jepchirchir who will continue to push the boundaries on the road this autumn. 

Peres Jepchirchir, following her recent iconic victory wearing ADIZERO ADIOS PRO 2, said: “Winning at the Olympic Games in Tokyo this summer was the culmination of years of hard work. I am so proud of what my team and I have achieved. It was incredibly tough on the day, and the shoes gave me the confidence to push myself in the final stages of the race. They are light and feel fast and responsive. “ 
 
The adizero collection has been developed using insights and data from some of the world's fastest athletes combining mechanical, biomechanical, and physiological data to inform existing and upcoming adidas racing shoes. 

ADIZERO ADIOS PRO 2
Debuting last year, the ADIZERO ADIOS PRO took the distance road running world by storm, when our athletes broke world records over Half Marathon distance. The new ADIZERO ADIOS PRO 2 is a continuation of our ambition to constantly evolve elite performance running footwear, developed and tuned with and for some of the fastest athletes, supporting them in their goals of delivering world record performances.


ADIZERO BOSTON 10
Building on the ADIZERO heritage and design evolution, the collection introduces the ADIZERO BOSTON 10 which offers runners the best of the ADIZERO ADIOS PRO 2 race day set up in a versatile, every day running shoe. Featuring the same LIGHTSTRIKE PRO combined with a durable LIGHTSTRIKE EVA midsole foam, glass-fiber ENERGYRODS, a soft upper construction and CONTINENTAL™ RUBBER OUTSOLE, to support every day long distance training runs with a durable lightweight ride. 

 

ADIZERO PRIME X
Continuing the collection, the ADIZERO PRIME X has been created as a boundary-breaking conceptual long distance running shoe. Worn by Head of adidas Runners GCC Lee Ryan, the shoe has been designed without limitations to amplify key features of the ADIZERO ADIOS PRO 2 and push the limits of the latest technology. Sharing the same LIGHTSTRIKE PRO midsole and ENERGYROD technology, stiffening blades, that spring back, have been added within a 50mm heel. 

 

To mark the shoe's release, adidas is also launching the ‘Your Fastest 5K' challenge – a new four-week training plan in the adidas Running app that encourages community members to complete their fastest 5K ever in their ADIZEROs between September 2-29. The challenge will go live on the adidas Running app on September 2.



Posted by : GoDubai Editorial Team
Viewed 7974 times
Posted on : Tuesday, August 31, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Presenting TARONGA - the new addition to the Rebel collection
Next Story : The “Courier” Line
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Korean Food Gains Global Acceptance with 4% Market Share and US$10 BN Revenue in...
Oral-B iO™, The Biggest Innovation in Oral Care History
M•A•C Cosmetics News: M•A•C X Rosalia
Japanese Beauty and Skin Care Company Launching in UAE to Meet Increasing Consum...
For Every Story, For Every Me
Xiaomi Revolutionizes Content Creation with Newly-Launched Smartphones in the UAE
The Tonda PF Collection- A Purist's Delight for Those in the Know
Otology, Neurotology and Skull Base Surgery to be discussed at Dubai Otology Nex...
Global Music Stars Relaunch Pandora ME for the Creative Next Generation
Big Crown ProPilot Big Date Bronze- Flair Time
Samsung Jet™ Cordless Vacuum Cleaner: A Closer Look at the Revolutionary Clean S...
Abu Dhabi Health Services Company (SEHA) Erges Women to Prioritize their Health ...
CH Winter Collection 2021
Nissan of Arabian Automobiles brings back popular Automania Exchange Trade-In Ca...
Etihad Rail Signs Strategic Agreement with Herrenknecht to Develop New Tunnel De...
TURKEY'S Rumeysa Gelgi is warded GUINNESS WORLD RECORDS™ Title for Tallest Woman...
Genesis Premieres the GV60, a Luxury EV That Delivers Interactive Mobility
MBRSC Announces Astronauts Hazzaa AlMansoori and Sultan AlNeyadi finished their ...
LG Releases Preliminary Earnings For Third-Quarter 2021
Dubai Customs Tops IdeasUK and IdeasAmerica's indexes 2021
25th Edition of Beautyworld Middle East 2021 Wraps on a High With Strong Interna...
Dubai Municipality to Celebrate World Migratory Birds Day 2021
Union Coop Allocates AED 10 Million on October Promotions
Emirati Youth to Showcase Skills in Youlah
Formolo & Pogačar Climb the Podium at Tre Valli Varesine
P&G partners with Zulekha Hospital and Choithrams for Pink It Now Campaign this ...
Global Sports Stars and Decision-Makers Start Arriving for Expo 2020
Legacy Comes to Life With India Gate
Aster Hospitals UAE Launches Oncology Centre in Dubai
STDC Approved as Certified Center within Sharjah Food Safety Program
Gestational Diabetes Was a Blessing in Disguise,' Says Emirati Business Woman
Italy brings 55 Companies to Present latest Innovative Solutions that Tackle cur...
Wash Day Essentials: The Only Collection You'll Need for Perfect Curls
Sheikh Shakhbout Medical City Focuses on Holistic Care This Breast Cancer Awaren...
Pro Golf Coach Claude Harmon III Offers Coaching to Elite-Level Golfers at GEMS ...
Creating Instagram Videos just got even Easier
Headline: Accessibility and Mobility: How the Automotive Industry is becoming mo...
Malabar Gold & Diamonds Launches ‘Bella Collection' – Dazzling 22k Gold Jewelle...
Hyundai Motor and UNDP Mark One Year of ‘for Tomorrow' Global Project for Sustai...
Hyundai Motor Signals Carbon Neutral Commitment through New ‘Expecting Generatio...
Etihad Airways Celebrates UAE Civil Aviation Day
Foxyskin Unveils Grooming Products for the Modern Man
Arab Fashion Week Celebrates its Return to Physical Shows at Dubai Design District
Malabar Gold & Diamonds Attracts Global Attention at Dubai Expo 2020
OMEGA Reveals the Secret of James Bond's Watch
Quote of H.E. Hamad Obaid Al Mansoori, Chairman, MBRSC
Hamdan Sports Complex to host 25th Karate World Championship from November 16-21
SAIF Zone Enriches its Digital Infrastructure with 36 New Services and Features
Boom of Attendance at WHITE Milano. Over 13,000 visitors, 85% of whom were buyers.
Abu Dhabi University Fosters Women Excellence in Engineering and Computing Research