Dubai, UAE - 24, August 2021:   Sony Middle East & Africa announced that the long-awaited addition of truly wireless noise cancelling headphones in the award-winning 1000X series – WF-1000XM4 – is now available in the UAE in Black and Silver for AED 1,199. 

Providing industry leading noise cancellation, the WF-1000XM4 is powered by the newly designed Integrated Processor V1. Improved noise cancelling performance and Bluetooth® ‘System on Chip' technology delivers the industry's highest level of noise cancelling yet uses less power than its predecessor. 

Made to fit every ear, the new WF-1000XM4 offers a personalised experience that adjust to every situation. It now supports High-Resolution Audio Wireless, thanks to LDAC, Sony's industry-adopted audio coding technology for an exceptional sound quality.