Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle


The Quickie, the first product from the new feminine wellness brand KETISH, is set to wipe embarrassment from your feminine care product stash

August 10, 2021:  Brand new feminine wellness brand KETISH has launched its first product, and it's here to make you feel sexy. Playfully named The Quickie, this pre-play intimate sheet is lightly fragranced and individually wrapped with golden packaging that's downright sexy. Make no mistake: when you need it most, The Quickie will be your little secret weapon.

“Society has taught us to be ashamed of things like body odor or periods,” says KETISH founder, Emaan Abbass. “I wanted to create a wipe that not only made women feel refreshed but was also something beautiful that they could proudly carry around, like a little partner in play.”  

KETISH is inspired by real-life and real women, so it should come as no surprise that the idea for The Quickie came courtesy of a close friend of Emaan. While on a first date, her purse fell over, and all of its contents spilled out—including a tattered, crusty vaginal wipe. Before she could grab it, her date picked it up and announced, “YOU DROPPED YOUR VAGINAL WIPE!” The friend was beyond mortified.

Although Emaan empathized with her friend (and secretly hoped that there would be no second date), she couldn't help but think about how flawed and absurd it is that women have to feel shame and embarrassment about something completely natural. : Whether it's wipes, tampons, pads, or any other care product, why do women have to secretly stash them away? Why is there so much stigma around feminine hygiene products? The message was clear, she needed to help create something that women could feel proud to carry—something that they could flash, not stash.

Mona Kattan, President of HB Investments and Co-Founder of Huda Beauty said: “As a super busy woman, continuously living my life on-the-go, refreshing wipes have always been a must-have in my handbag! With The Quickie by KETISH, I finally have something sexy and luxurious that I can feel proud of! Feminine wellness brands traditionally have been extremely boring and I'm so happy to finally feel that there is a brand celebrating how fabulous it actually is to be a woman! There has always been such a stigma around feminine wellness and hygiene and it's about time we make a change. Let's open up this topic and normalize the conversation around it.”

Easy to drop into a purse for a night out or a gym bag ahead of a workout, the intimate sheet's soft cottony material has been formulated with women's delicate health in mind, using ingredients like aloe leaf extract, coconut oil ester, and oat kernel extract. With skin conditioning and naturally deodorizing properties, it's perfect for refreshing and cleansing the delicate skin of a woman's most precious parts—but can also be used all over the body. 

KETISH is the first brand to launch by HB Angels, a seed investment fund created by HB Investments—which is chaired by Huda Kattan—to support female entrepreneurs and mission-based start-ups. 

Huda Kattan, chairwoman of HB Investments and Founder of Huda Beauty said - “I have learned so much from Emaan throughout this journey about feminine wellness and all the issues that women face every day. I love the fact that we are investing in something so meaningful and powerful, and I'm so ready for the first product, The Quickie, to finally come to life. The brand and packaging are stunning – it reflects everything I would describe Emaan as: bold, sexy, and magical.”

Founder Emaan went through her 20s dealing with different feminine health issues, which awakened her curiosity around the feminine and intimate care space. But whenever she sought out wellness products, her choices were always restricted to pharmacies and drugstores where products were either low-key embarrassing or lacked credibility. This sparked the inspiration for KETISH, and she's now introducing a new era of look-good, feel-good feminine wellness products designed around the needs and desires of women. 

Beyond just products, at the heart of KETISH is the determination to help women replace shame and stigma surrounding their bodies, with sensuality and self-love through education, empowerment, and community.

Posted by : GoDubai Editorial Team
Viewed 17204 times
Posted on : Tuesday, August 10, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Malabar Gold & Diamonds Unveils #MakeWayForTheBridesOfIndia Wedding Anthem to Kick Off Brides of Ind...
Next Story : Gemstone Jewelry Festival at Malabar Gold & Diamonds
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Korean Food Gains Global Acceptance with 4% Market Share and US$10 BN Revenue in...
Al Ansari Exchange sees surge in non-resident transactions in first 10 days of E...
For Every Story, For Every Me
The Tonda PF Collection- A Purist's Delight for Those in the Know
Big Crown ProPilot Big Date Bronze- Flair Time
Global Music Stars Relaunch Pandora ME for the Creative Next Generation
TURKEY'S Rumeysa Gelgi is warded GUINNESS WORLD RECORDS™ Title for Tallest Woman...
LG Releases Preliminary Earnings For Third-Quarter 2021
Pandora Introduces New Limited-Edition Charm in Support of Unicef
Wash Day Essentials: The Only Collection You'll Need for Perfect Curls
Malabar Gold & Diamonds Launches ‘Bella Collection' – Dazzling 22k Gold Jewelle...
Foxyskin Unveils Grooming Products for the Modern Man
TCS Saudi Arabia Wins World Leadership Congress Award
OMEGA Reveals the Secret of James Bond's Watch
Arab Fashion Week Celebrates its Return to Physical Shows at Dubai Design District
Aster Hospitals UAE Launches Oncology Centre in Dubai
Jaguar Land Rover Trials World-first Digital Supply Chain for Leather Using Bloc...
Germany Lifts Travel Restrictions for GCC Travellers
Hitachi Energy goes Live
Leading Cloud Managed Service Provider G7 CR Technologies to Launch STAB Program...
Hyundai Motor Signals Carbon Neutral Commitment through New ‘Expecting Generatio...
Etihad Raises US$1.2 Billion in First Sustainability-Linked ESG Loan in Global A...
UAE to Form Women's World Tour Team Exciting Project Set to Launch for 2022
Boom of Attendance at WHITE Milano. Over 13,000 visitors, 85% of whom were buyers.
Kristina Fidelskaya — Spring / Summer 2022 'Peace' Collection
Oblique Creations Showcases the A/W 21 Collection in Dubai
Expo 2020 Opens a New Era for Dubai's Tourism Industry
Malabar Gold & Diamonds Signs Up Superstar Karthi as Brand Ambassador in Tamil Nadu
KENZO Sport Collection
Would-be Race Stars Set Big Challenge as Esport Breaks New Ground in Dubai
De Montfort University Dubai, expands footprint with employability focused progr...
Abu Dhabi University Fosters Women Excellence in Engineering and Computing Research
International Protein (UAE), Anda Burada (Turkey) & Shadana Yoga and SunBox from...
Ministry of Health to Showcase State-of-the-Art Digital Health Services at GITEX...
Award-Winning Director Joe Wright Partners with Samsung to Unveil a New Film Cap...
An Expo-nential QX80 Offer Brought to you by INFINITI of Arabian Automobiles
Sahab Smart Solutions Demonstrates its Commitment to Quality with Three ISO Cert...
Pink October: Downtown Dubai Will Illuminate in Pink to Raise Awareness This Weekend
du Set to Showcase Solutions that will Empower UAE Government Entities at GITEX ...
Cleveland Clinic Abu Dhabi Announces Three Breast Cancer Studies
New Program for Saudi Arabia Healthcare Professionals Targets Healthcare Managem...
Mashreq NEO to become first Digital Bank in UAE to use Facial Recognition for Ba...
Toric Hemispheres Retrograde Steel Blue The Distinguished Traveler
Sharjah Set to Host Two Popular Events for Education and Employment
Novartis Sheds Light on Breast Cancer Awareness at the Swiss Pavilion during Exp...
Nissan Marks the Launch of Expo 2020 Dubai with Exciting ‘Let's Move' Campaign
Ice Warrior 12, Women's Cycling Challenge in Al Marmoom and ContiFit Challenge T...
Abu Dhabi University Signs a Memorandum of Understanding with ATOMENA Energy Sol...
Ministry of Health Successfully Wraps Up 'School Lunchbox' Program
Dubai Police Recover Coach Cosmin Olăroiu's Stolen Watch and Arrest Three S...