GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share
Bespoke Home celebrates the global expansion of Samsung's customizable refrigerator lineup, serving as a new platform to showcase an expanded Bespoke product portfolio including new lifestyle appliances and connected solutions.
 
UAE — May 16, 2021:  Samsung Electronics recently hosted Bespoke Home 2021, a new virtual platform and global showcase for Samsung Home Appliances. The event highlighted the global expansion of the Bespoke refrigerator lineup and nods to the upcoming global launch of the Bespoke Kitchen package, along with new lifestyle appliances and integrated IoT solutions — all of which can make home life more personalized, flexible, and intelligent. 
 
“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”
 
The Customizable Fridge Goes Global 
 
The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select regions across Asia and Africa. Bespoke comes in over 20 original colors and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung's trademark large capacity, convenience, and powerful cooling performance.
 
In North America, consumers can choose from a 4-Door Flex, a 1-Door Column, or a 2-Door Bottom-Mount Freezer. Samsung created a variety of unique metal colors for the region, including Champagne Rose Steel, Navy Steel, and Matte Black Steel. 
 
In Europe, Bespoke is available in 1-Door and Slim 1-Door options, and Bottom-Mount Freezer models 
in 1.8- and 2-meter options with six different finishes and a broad palette, ranging from classic white to soft pastels and statement colors. 
 
A Kitchen Packaged for You
 
The new Bespoke kitchen package is Samsung's first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customized appliances to the entire kitchen starting with markets in the U.S. and Europe. Launching in the second half of this year, the North American offering centers on the company's flagship Bespoke refrigerators and expands to include a Bespoke range, microwave oven and dishwasher, exquisitely built in the same look-and-feel as the refrigerator. 
 
The package allows customers to unify or mix and match their kitchen aesthetic around their favorite color and finish, with choices of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.  
 
Appliances that Plug Right into Your Lifestyle
 
Samsung will also launch its expanded lineup of purposeful lifestyle appliances in North America and Europe this year, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet™ stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and hygiene.
 
New lifestyle appliances that are launching in North America and Europe include:
• Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape and does it with upgraded Bespoke style. It launches in Europe and in the U.S. in the second half of 2021.
 
• Bespoke air purifier draws air from five directions to purify the air rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust,* while the 3 Way smart discharge circulates clean air in various directions. The unit is available in a range of designs and colors and launches in the U.S. during the third quarter.
 
• Bespoke Jet™ comes with a Clean Station™ and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it'll empty and charge on its own. The new Bespoke Jet™ will be available in three colors and launches in U.S., Europe, CIS and Southeast Asia in the second half of 2021.
 
• Jet Bot AI+ is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+ is integrated with the SmartThings app to assist with remote home monitoring. It will be available in U.S., Europe, CIS and Southeast Asia in the second half of 2021. 
 
Other new lifestyle appliances include:
 
• Bespoke ShoeDresser pampers your favorite shoes so they feel fresh after each wear. The unit deodorizes, dehumidifies, and dries shoes based on their material and shape, ensuring they are maintained with proper care.
 
• Bespoke Cube refrigerator** provides modular storage for items other than groceries, such as wine, beer and beauty products. This device is quiet enough to have in the bedroom or next to the sofa, or wherever one prefers to hold special items that need to stay cool.
• Bespoke water purifier** is available with a single faucet or multiple faucets. It is equipped with a four-level filter system and can filter up to 2,500 liters of water, which is enough for a four-person family to drink for a year. Water volume and temperature can be set by voice control using Bixby. 
SmartThings Support Your Connected Life
 
Samsung's vision for the Bespoke Home also emphasizes connected living through AI and automation. Driving this vision is Samsung's SmartThings, which provides users with a centralized and effortless home management platform.
 
• SmartThings Cooking provides personalized meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances. The service is already available in North America and select countries in Europe.
 
• SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+ robot vacuum to let users check on their pet when not at home. The service is set to launch globally in Europe, Latin America, and Asia during the second half of 2021. 
 
• SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, taking the guesswork out. The SmartThings Clothing Care service is currently available in the U.S. and Europe. The update to connect the new Bespoke AirDresser will be available in the U.S. and select European markets in the second half of 2021. 
 
• SmartThings Air syncs with Samsung's air purifier and air conditioner to monitor air quality in and outside the user's home in real time. It launches in the U.S. in the second half of 2021.



Posted by : GoDubai Editorial Team
Viewed 4768 times
Posted on : Sunday, May 16, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Samsung Launches the Brand-New Samsung Jet™ Cordless Stick Vacuum Cleaner in the UAE
Next Story : Bring Home Nikai Kitchen Appliances for a Convenient and Exciting Cooking Experience
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Aesop's Parsley Seed Essentials - Your New Skincare Routine Favourites
British-Born MG Motor Gains in Popularity during the first half of 2021 in the M...
Standard Chartered Global Focus Q3 2021: Navigating a Vulnerable Recovery
Time with Michael Phelps
You Know About the Diamond 4cs, but There Is Another ‘c' You Should Know About —...
Back to the Office with CATRICE
Sony Middle East & Africa Introduces the New Interchangeable-Lens Camera Alpha Z...
Take Advantage of Jewellery Surprises at Malabar Gold & Diamonds before it ends
Samsung Announces Exclusive Odyssey G9 Curved offer for UAE Consumers through th...
FW 21 WEEKEND / MAX MARA
Al Fardan Exchange Joins Forces With Empay's Contactless Ecosystem in Landmark D...
MAX&Co. FW21
Dubai-Based King Group Hospitality Expands Portfolio that will Boost UAE's Dh55 ...
SEHA Introduces Specialized Saturday Clinics Across the Network
ADU Welcomes more than 50 High School Students to the “ESTEDAD” Enrichment Bootcamps
Zoho to make Zoho Invoice Free of Charge to Empower SMEs to Rebuild and Grow
Push Start! - OMEGA
11th Edition of SIAL Middle East and Abu Dhabi International Date Palm Exhibitio...
ABB to Present Sustainable Solutions at Dubai EXPO 2020
Live from BMW Welt: The Esports Industry Assembles Virtually at BMW Esports Boos...
Thought Series – The “True Knowing” and “Genuinely Being” Syndrome
McLaren Racing Launches Multi-Year Partnership with Stanley Black & Decker
Jaguar Racing ‘Clones' Takeover Iconic London Underground Ahead of Heineken Lond...
Over 300 Aster Doctors honoured with UAE's Golden Visa
Empower Awards Construction Contract Worth AED 133 Million for its 32,000 RT Dis...
Emirates Integrated Telecommunications Company Reports Q2 2021 results
What Colour Is Your Summer? - RADO
Breathe Easy with the New Ranges from Crate & Kids
Dubai's Best Activities for Summer 2021
My Take On FTH's Vegan Meat Range From Future Farms
Early Detection is Key to Treatment of Hepatitis: says MoHAP on World Hepatitis Day
EAD and Wetlands International Launch a New Online Portal for the World's Waterb...
Under the Directives of His Highness Sheikh Saud bin Saqr Al Qasimi, Ras Al Khai...
Sharjah Chamber, South Korea Explore Fostering Economic Ties
Galaxy Ecosystem Excellence Emphasized through the Galaxy Tab S7 FE's Brilliance
Union Coop Holds 4 Virtual Training Courses for 350 Employees
Dubai Summer Story Contest Challenges Creatives to Produce Ultimate DSS Video an...
Hyundai Motor Group Honorary Chairman Mong-Koo Chung Inducted Into Automotive Ha...
Priorities for UAE HR Professionals: Digitization, Talent, and the Future of Wor...
Updates for BMW R 18 and R 18 Classic
4 Memorable Holiday Ideas For Eid-Al-Adha
Nikai Launches First WebOS TV in the UAE; Revolutionizing the TV Viewing Experience
Airbus Reports Half-Year (H1) 2021 Results
Samsung's 2021 The Wall is Now Available Worldwide
Middle Eastern Medical Students at St. George's University Secure US Residencies
NOW OPEN: Union Coop's New Branch in Jumeirah 1
Chocolate Chip Week Is Back at Denny's
The Next Era of Smartphone Innovation is About to Unfold
Dubai Islamic Bank First Half 2021 Group Financial Results
Commvault Announces Fiscal 2022 First Quarter Financial Results