GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Others

 
  Share
● German Sustainability Award Foundation awards prize for sustainable design for the first time
● As a resource-saving solution, GROHE Blue reduces water consumption, CO2 emissions and plastic waste
● Tackling the global plastic waste problem is an important component of GROHE's sustainability strategy
 
17 August 2020:  Having already been nominated for the 13th German Sustainability Award for companies, the global brand for complete bathroom solutions and kitchen fittings is now delighted to be nominated for the first German Sustainability Award Design 2021 for its GROHE Blue water system. A top-class jury of experts will decide on the finalists at the end of September. The winner will be announced at the German Sustainability Award ceremony on 4 December 2020 in Düsseldorf.
 
For the German Sustainability Award Foundation, design is a central factor for change: Sustainable design makes an important contribution to the transformation towards a sustainable society. The new German Sustainability Award Design honors these contributions and provides orientation for consumers who are looking for sustainable alternatives. 
 
“I am proud that not only our commitment to sustainability, but also our resource-saving product portfolio is receiving so much recognition,” says Thomas Fuhr, COO Fittings LIXIL International and Co-CEO Grohe AG. “Our GROHE Blue water system makes a major contribution to greater sustainability along the entire value chain and helps consumers lead a more sustainable lifestyle by enabling them to avoid plastic bottles. Along with our Less Plastic Initiative and cooperation with Pacific Garbage Screening, GROHE Blue is thus an important element in our fight against the global plastic waste problem.”
 
 
Sustainable water enjoyment with GROHE Blue
The GROHE Blue water system provides chilled, filtered and, if desired, carbonated water straight from the kitchen tap – with a perfect taste. Thanks to this intelligent functionality, this resource-saving solution not only reduces the ecological footprint, but also enables consumers to live more sustainably because GROHE Blue
 
● saves water: Up to seven liters of water is needed to produce one liter of bottled water. 
● reduces CO2 emissions: Up to 600g of CO2 are emitted in the production and transport process of one liter of bottled mineral water.  With the water source in your own kitchen, CO2 emissions are reduced by up to 61% per year  and you also save the trip to the supermarket.
● eliminates need for plastic bottles: According to Deutsche Umwelthilfe (Environmental Action Germany), a family of four uses 800 plastic bottles per year – thanks to GROHE Blue, these are no longer necessary. The water system is thus fundamentally changing the way water is consumed and promotes a change in consumer behavior towards sustainable consumption.
● offers intergenerational convenience: In view of changing demographics and an increasingly ageing society, intuitive operation is another plus: the preferred type of water can be selected simply by touching a button, which, via a color LED display with icons, is easy to understand for every age group. Other challenges for older or physically challenged people are also eliminated: GROHE Blue makes drinking water available at all times, eliminating the need to go to the supermarket and carry heavy water bottles.
 
GROHE's fight against plastic waste
GROHE is not only tackling the plastic waste problem at product level: in 2018 the brand launched the Less Plastic Initiative with the aim of replacing plastic packaging for its products with more sustainable alternatives. To date, this has resulted in savings of around 15 million items of product packaging made of plastic; by 2021, this figure is set to increase significantly to up to 35 million. The goal of reducing plastic waste is also strengthened by the cooperation with Marcella Hansch, the founder of Pacific Garbage Screening e.V. Both partners are united by their vision of clean water through the reduction of plastic waste in oceans and rivers. The trained architect develops a water platform that collects plastic waste in rivers before it is washed into the oceans. GROHE does not only support this project financially; both partners also want to raise public awareness of the plastic problem and sensitize for a more sustainable lifestyle.



Posted by : GoDubai Editorial Team
Viewed 15104 times
Posted on : Monday, August 17, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story :
Next Story :
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Lockdown Showdown: Jaguar I-pace Etrophy Series to Get Back on Track in Berlin i...
Three Eggs get Yemeni National a Guinness World Records Title
Omega's Antimagnetic Tourbillon Is a Watchmaking Breakthrough
Lamborghini SCV12: Squadra Corse Hypercar Ready to Hit the Track
The new BMW M5 and BMW M5 Competition
Toric Tourbillon Slate
GROHE Smart Control Review
Twitter tests Tweeting with Voice
Saxo Bank Launches Loyalty Program for MENA Region Clients
Hyundai Motor and Sony Pictures Entertainment Announce Unique and Pioneering Mul...
American Aesthetic Medical Center Has Something in Store for the Esthetical Figu...
WTTC Launches Safe Travels Protocols for Attractions, Car Hire and Short-Term Rental
NUDESTIX Launches - Nudies Blush, Bronze, and Glow Shade Extension
Volvo Cars Chengdu Car Plant Powered by 100 Per Cent Renewable Electricity
Range Rover Marks 50 Years of All-terrain Innovation and Luxury With Exclusive N...
Under-12 and Over-60 Can Now Take Part in Sports Activities: Dubai Sports Council
Dabur Ensures Safety with Hand Sanitizers and Personal Protection Kits as UAE Es...
Let's Brigthen Up! The Face Shop's Ultimate Summer Skincare Range From Belif is Here!
Handy Helper for Content Creators: The Compact A6100 Mirrorless Camera from Sony...
Pre-orders for Samsung's Galaxy S20+ 5G and Galaxy Buds+ BTS Edition now open in...
Experts Highlight need for Young Talent to Develop Skills for a Post-Covid-19 World
Dabur Launches Pure Organic Coconut Oil: Natural Protection for Hair, Skin, and ...
GEMS Wellington Academy – Al Khail Improves Rating to 'Very Good' in KHDA DSIB 2...
Etihad Airways to Recommence Flights to Athens
Dubai Sees Pronounced Uptick in Demand for Retail Units
Book Building of Amlak International's IPO of 30% of Shares
Sanctuary for the Senses: All-New Lincoln Corsair Arrives with Whisper-Quiet, Co...
Essence Spring/Summer 2020 Collection
Registration Opens for Training On the Camel Trek and Camel Marathon for Expats
Covid-19 Leads UAE Businesses to Adopt Upgraded Green Building Solutions
Dubai Sports Council Discuss Upcoming Sports Events With Federations and Organisers
Dubai Sports Council to Celebrate Dubai's COVID-19 Heroes Through Commemorative ...
Turkish Airlines Was the Busiest Operator in the Eurocontrol Area After Restarti...
Celebrate Father's Day With Parmigiani Fleurier Tondagraph Slate'
INFINITI of Arabian Automobiles presents Dubai Islamic Bank customers Super Sale...
Crude Oil Headwinds on Virus and Technicals
Customers can Benefit from Increasing Gold Rate by just Paying 10% Advance at Ma...
Canadian University Dubai Receives Prestigious Certification in Education for Pu...
Report Reveals the Six Fintech Innovations That Will Boost the ‘Financial Health...
Serco Middle East Appoints New Managing Director for Dubai Metro and Dubai Tram
Big Bang Integral King Gold
Pan Emirates Unveils Exclusive New Collection
Digital Vision Technology Signals On-Track Success for Panasonic Jaguar Racing
Schneider Electric Extends Strategic Partnerships with AVEVA, Lenovo and Stratus...
Celebrate World Music Day with HONOR Magic Earbuds
The 11th Edition of the Arab Fashion Week to Launch Virtually Today, from June 2...
New Bentayga to Launch Beyond100
Cairo Amman Bank Adopts the Latest Technology to Enhance Performance and Securit...
Celebrate Summer Safely with the New, Shopping Normal at BurJuman
Registration open for Dubai Watersports Summer Week