GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
Nissan Patrol is Middle East's favorite SUV and Nissan Sunny and Nissan Kicks lead their segments
• Nissan M.O.V.E. to 2022 six-year midterm strategy on track for Africa, Middle East and India
 
Dubai, United Arab Emirates – 03 July 2019:  Nissan today announced its fiscal year 2018 (FY18) business results in the Middle East, recording a highly successful performance across the region. Nissan's market share in the Gulf  reached a record high of 16.9 per cent, a gain of 2.9 points over the last two years. Nissan also witnessed strong growth momentum across the wider Middle East1 region, with its overall market share standing at a healthy 15.7 per cent. 
 
Nissan continued to strengthen its performance in the region with a firm commitment to customer satisfaction and service, as well as the brand's ongoing efforts to drive customer ‘delight' experiences with targeted and customised offerings. The result was key models topping their segments as the Middle East's favorite cars.
 
- The Nissan Patrol range continued its segment domination in the UAE with a 45.2 per cent market share. It has retained its position as a majority contributor to Nissan Patrol's global sales. 
- Regional icon the Nissan Patrol Safari also saw a steady growth in annual sales with an increase of 28.4 per cent thanks to the introduction of exciting new variants like the Nissan Patrol Gazelle and Falcon. 
- The Nissan Sunny maintained its segment leadership with a 58 per cent growth in sales and 52.1 per cent market share.
- The Nissan Kicks' dual-tone variant launch accelerated the car's upward trajectory to a 32.4 per cent market share, also ranking first in its segment.
 
“Recognizing the dynamic nature of the industry, Nissan remains committed to bringing innovation and excitement to all our customers in the Middle East. Our strong, growth in FY18 is a testament to this commitment. Over the past year, we have maintained operational excellence across our product line-up, while finding new ways to connect and engage with our customers, which has led to our record-breaking market share,” said Thierry Sabbagh, Managing Director Nissan Middle East. 
 
Performance across regional markets was further spurred by innovative launch campaigns, including the Middle East debut of the GT-R50 by Italdesign, a collaboration between Nissan and Italdesign that reimagined Nissan's GT-R as a custom-bodied, ultra-limited supercar. FY18 also saw the all-new Nissan Altima launched in the Middle East. The Nissan Altima plays a key role in the region, being one of the most important nameplates with over 27,000 units of the previous 5th Generation of the Nissan Altima sold across the region over the last five years.
 
Other major milestones for Nissan in FY18 were industry recognition with the ‘B&W Report Client of the Year' Award, as well as several other awards at Dubai Lynx. Along with ‘Advertiser of the Year', Nissan also took home three Grand Prix, eight Silver, and four Bronze awards for various campaigns, including CamelPower. The CamelPower campaign was an innovative idea that helped Nissan own the conversation around performance of cars and off-road vehicles on sand.
 
Nissan Middle East also gained global appreciation for breaking the Guinness World Records title for ‘Largest Synchronized Car Dance'. With 180 Nissan Patrols driving in the shape of a dancing falcon. 
 
Joni Paiva, Regional Vice President, Marketing and Sales, Nissan Africa, Middle East and India, said, 'Entering into the second year of Nissan's six-year midterm plan, Nissan M.O.V.E. to 2022, we are confident in meeting our commitment for Africa, the Middle East and India. This includes driving overall excellence throughout the GCC, accelerating brand power in key markets, and maintaining top-level customer service.”



Posted by : GoDubai Editorial Team
Viewed 8955 times
Posted on : Wednesday, July 3, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The PEUGEOT SUV Offensive: All-new 2008 SUV revealed
Next Story : GAZOO Racing clinches dramatic one-two victory in 87th 24 Hours of Le Mans
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
A touch of elegance with Al Asel
Introducing Pestle & Mortar
Glamorous Gilda for elegant lady'
The art of knurling
Tag Heuer Launches Limited Edition Green Aquaracer in the Kingdom of Saudi Arabi...
Nikon ME Launches Film Festival - Cinema Z
Titan Watches unveils new ‘Create Your Moment' campaign
Versus Saint Germain
Protect your Hair with the New Hair Care Range from Color WOW.
CORUM announces Hu Bing as its new Global Brand Ambassador
Compact, yet spacious, Kia Pegas sedan to be sold in the UAE for the first time
Admiral AC-One 45 Chronograph Bronze
Union Coop Signs a contract with AL Aber contracting to construct Umm Al Quwain ...
Midi Moment
As Official Timekeeper of the 2020 IIHF Ice Hockey World Championship, Tissot st...
Burberry Beauty reveals its runway make-up look, inspired by the September 2020 show
Beauty beyond time OMEGA's fine jewellery collection
Skin Care+ an Intensely Nourishing Range
General Civil Aviation Authority launches 2nd edition of Global Investment in Av...
Epson partners with Tenaui to participate in Xposure photography festival
Al Yousuf Motors hosts the UAE debut of the new MG5
Spring/Summer 2020
'Al Wahda Mall to welcome THE DEAL'
UAE-based investors to develop 5 Economic Zones in Bangladesh
Planetarium show by Lulu Group at Mushrif Mall this weekend
Epson launches world's smallest 3LCD laser projector in the region
GITEX Technology Week and GITEX Future Stars to show how next-gen technologies a...
Bee My Love – Cocktail Rings
Redtag's ‘just My Mood' Sleepwear Collection
Twelve Majid Al Futtaim shopping malls to participate in 11th annual ‘Feel the B...
MoHAP Organizes in Cooperation with Majid Al Futtaim an Awareness Campaign on th...
Emirates Steel to participate in the first Saudi International Iron & Steel Conf...
Year of Tolerance Art Exhibition by 2XL Furniture & Home Décor Opens with a Gran...
Mintsa: Successfully launching in the UAE
UAE investors set to inject US$10 billion into Bangladesh economy
Turkish Airlines named 2020 Five Star Global Airline at APEX Awards
Dubai FDI delegation promotes Dubai in Denver
BMW at the IAA Cars 2019 in Frankfurt
The Rack by Kachins Presents PS20
Al Qemzi Keeps Team Abu Dhabi on Course for Quadruple World Title Success
The Trench Coat and Mac Edit
Educational Events of Mohammed bin Rashid Space Centre (MBRSC) and Japan Aerospa...
GEMS Education finds a way on how to effectively prepare when your child flees t...
Ginger signs a new hotel in Candolim, GOA
Nursery to go paperless for a week as a mark of respect to the burning Amazon
Saxophone night with a view!
ENEC and TENEX renew MoU
October Specials at Le Meridien al Aqah
Materials Handling Middle East racks up 12% visitor turnout for 10th edition
GEMS Cambridge International Private School Sharjah welcomes 840 students and 60...