GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

CASIO to convey ‘real toughness' in shock-resistant timepieces to young Arab consumers and brand fans

Dubai, UAE, March 5, 2018:  Globally, Casio is celebrating the 35th anniversary of G-SHOCK brand that was first introduced in Japan back in 1983 and since then relentlessly delivered real toughness to G-Shock enthusiasts around the world. In commemoration, Casio Middle East had kicked-off with a long road-show style tour in the Middle East and North Africa (MENA) covering major Arab countries starting from the UAE as a kick-off market. From the Emirates, the tour will make a stop in other markets in the GCC, Levant, and North Africa to highlight the ‘'real toughness'' of shock-resistant timepieces to all young Arabs, and to G-Shock fans and enthusiasts.

Top executives from Casio Middle East and Casio Japan, led by Managing Director Koji Naka, graced the kick-off celebration held at On42 in Media One Hotel on February 28, 2018 alongside influencers, personalities and rappers, namely, Moh Flow, Freek, Majeed and Menon; DJ's AY and DJ Liutik; MC Big Hass; BMX rider Muhammad Abdulmajeed and Calligraphy artist Diaa Alam. Timepiece Sr. Product Marketing Manager, Mohammed Deiki and Timepiece Deputy General Manager Mahmoud Jabsheh also joined Naka as two distinguished speakers who emphasized the evolution of the brand over the years and its legacy during the event. 

Naka said, “Casio is all geared up for its MENA celebration, which will be highlighted by tours from our team to throw the spotlight on G-SHOCK's shock-resistant structure based on the ‘real toughness' concept and how this suits the fast-paced and dynamic lifestyle of many young Arabs today. The tour will start here in the UAE, which is our kick-off market, followed by other markets in the GCC, Levant Arabia and North Africa. This roadshow aims to drive up awareness on why G-SHOCK has maintained industry leadership over the last three decades and a half—showcasing how each timepiece is packed with Casio innovations and technologies, the iconic timepiece consists of fundamental elements that the MENA region will find highly functional and essential.”  

The UAE event came on the heels of a memorable anniversary festivity in New York City where G-SHOCK executives and friends honored the brand's legacy. Celebrities, actors, and influencers were present during the New York gathering.   

Since the launch of its very first model, G-SHOCK has continued to raise the bar high by leveraging Casio's commitment to innovations and modern technologies. It has evolved over decades with improved functions and performance in keeping with the needs of contemporary times.  The shock-resistant watch enjoys a wide and loyal following in the UAE and different parts of the globe and the number is growing steadily mainly thanks to its absolute toughness and innovative features.

The development of G-SHOCK began in 1981 with an engineer's passion to create a rugged watch that would not break even if dropped. Two years and over 200 prototypes later, the first G-SHOCK model, the DW-5000C, featuring an all-new shock-resistant construction, was released in April 1983. It overturned the accepted notion that wrist-watches were inherently fragile and susceptible to shocks, paving the way for a new product category called the “tough watch.” 

The G-SHOCK Red Out Limited edition watches are available at Virgin Megastore, Mall of the Emirates. 



Posted by : GoDubai Editorial Team
Viewed 9382 times
Posted on : Monday, March 5, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Tommy Hilfiger's Mother's Day Watch Collection
Next Story : Coach Introduces Delancey Charm Dial collection to celebrate Mother's Day
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Timeless Ties
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
The Perfect Gift Mark
Summertime Beauty Picks at Glambeaute.com
New XE 300 Sport Edition Wins Gripping Ice Race
Get Vibrant and lively hair with Rahua's new Color Full Range
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
du to Offer New 9.7-inch iPad With Apple Pencil Support
Filorga Mesotherapist Derma Roller
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
Skyline University College Economics Day 2018: One Step towards Tomorrow
Penny Scallan Design Launches in the Middle East
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
MINI at Auto China Beijing 2018
The new BMW M2 Competition
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Pandora Shine Discover A New Way to Shine
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Genesis G70 Luxury Sedan Arrives in Middle East
Stylish Nursing wear at Mums and Bumps
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Gifts for Ramadan at Hour Choice
Understanding what women want Balmain reveals the Madrigal Mini II
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Adamavi - Elegant, Timeles S, and Reliable
Pandora Spring Embrace Nature's Beauty
Mido Ramadan Watch Collection
April Marks Autism Awareness Month at Nursery Chain
Tommy Fleetwood joins OMEGA's line-up of golfing greats
Ashridge to help Saudi leaders explore and implement strategies for growth
In Its 100th Year, Panasonic Bullish On ME Growth
Village Street Sale at The Outlet Village offers designer outfits at great prices
The Beautiful Britain 2018
Ras Al Khaimah (RAK) Ruler Delivers Keynote Opening Speech to 14th Arabian Hotel...
Get ready for an exciting Ramadan at Danat Al Ain Resort
Tamouh unveils unique art piece dedicated to the late Sheikh Zayed at Cityscape ...
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
'Global Automotive Aftermarket Manufacturers Gear Up for Robust Business Growth ...
du LaLiga HPC U16 Crowned UAE FA Academy League Champions and City FC Win U14 ...
Mint Middle East to Collaborate with Interac in UAE