Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Travel and Tourism


Dubai, UAE, March 01, 2018:  Emirates Skywards, the award-winning loyalty programme of Emirates airline, has reached 20 million members.
To celebrate this major milestone, Emirates Skywards will be celebrating with its members. Those travelling from Dubai on Emirates flights during the week beginning 4th March 2018 can look forward to little surprises at check-in, on board and in the lounges for some of its longest-standing members.

In an average month, Emirates Skywards welcomes 220,000 new members across the globe. The top 5 countries with the largest member bases are spread across 4 continents reflecting Emirates' six-continent global network. UK has the biggest membership base at 2.6 million, followed by the US with 1.8 million members. Australia has 1.7 million members and India and the UAE, the airline's home base, follow closely with 1.4 million members each.

“The programme has evolved in the 17 years since its inception in line with changing travel and lifestyle habits. Emirates Skywards is focussed on delivering ever more personalised experiences for its members. We provide a wide array of earn and redeem options across a number of categories: travel, retail and lifestyle and across geographies, leveraging more than 100 partners worldwide,” explains Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards.

Diverse span of partners, personalised offers, and money-can't-buy experiences

Emirates Skywards' range of global and local partners are continually refreshed and expanded to cater to the broad and diverse membership base. The programme stays relevant to its members and provides value through an increasing focus on local partnerships and personalised offers. Its most recent financial co-branded card for example was launched with Standard Chartered Bank in Pakistan, taking the total number of financial partners in various markets to 13. In the last year, Emirates Skywards has also added partners such as Mileslife, the airline miles-earning app, in China and Singapore, increasing Miles accumulation options for members and creating a seamless lifestyle experience.

In addition to local partnerships, Emirates Skywards has also been applying data-driven insights to increase member engagement. The loyalty programme has been delivering more personalised and targeted offers using predictive data modelling which has been well received by its members.

Emirates Skywards also has strategic partnerships with FlyDubai, Easyjet and Qantas, and 13 other airlines offering members access to one of the world's largest networks of global travel destinations. In addition, members can also earn and redeem Skywards Miles at 1.8 million properties worldwide through its 23 partner hotel groups, making for a seamless travel journey.

In 2017, Emirates Skywards members redeemed a whopping 35 billion Miles on reward flights, hotels stays and exclusive access to the biggest events worldwide. Members also redeemed 9,000 tickets to 50 world-class events including attending European Football matches, Formula 1® and the ATP Tour through the airline's global sponsorships. Recently the programme also gave some members the chance of a lifetime with access to money-can't- buy seats on a special Real Madrid chartered flight where members got to travel with some of the world's biggest football stars.

Emirates Skywards has earned multiple accolades over its history, including most recently being recognised with the ‘Excellence in Management' award at the 10th annual Loyalty Awards 2018 organised by FlightGlobal and Global Flight earlier this month. The award recognises outstanding strategic thinking and team leadership at Emirates Skywards and is based on areas such as business transformation and setting innovative strategic direction.

Posted by : GoDubai Editorial Team
Viewed 4929 times
Posted on : Thursday, March 1, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Airbus inspires young Saudi innovators during ‘Entaliq in KSA' workshop
Next Story : With Aviation Sector Taking Off Strongly, More Women Taking To The Skies
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Bhima Jewellers Wows Women on International Women's Day
Foreo Declares 2018 the Year of Confidence
Beauty Indulgences for Mums this Mother's Day
Built for the Way We Communicate Today: Samsung Galaxy S9 and S9+ Launches in the UAE
The Ultimate Mother's Day Beauty and Wellness Gifts
The Sheet Mask Trend
Design International to open doors at d3
Filorga Launches Lift Range
Tissot PRS 516 Alpine Limited Edition A sporting tribute
Rise and Shine with Sophie's
International fragrance houses look to Middle East as inspiration for global per...
SMCCU opens its doors for SIKKA Art Fair
Max launches its Inaugural Abaya Collection
“The Night of Italian Design” at D3 Attracts Design Enthusiasts
It's Mother's Day!
LULU Organic Food Activation
Al-Futtaim Honda launches 10th generation Honda Accord
Mother's Day Offer from Blush N Curls Salon
Iconic milkshake brand Keventers to open 30 outlets across the UAE in 2018
Top Perfume Picks for Mother's Day @ Glambeaute.com
An Open Secret - The new Flying Regulator Open Gear provides deep insights
Luxury First: Range Rover Sv Coupé Debuts at Geneva Motor Show
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Nissan's e-POWER technology wins environmental award
Drink yourself to looking younger with Skinade
UAE Jiu-jitsu Federation® Conducted the Official Weigh-ins of Abu Dhabi Grand Sl...
Reading Champions Declared at 10th Emirates Airline Festival of Literature
Preps for the Fazza Championships for Shooting Saktoun Riffle begin on March 11
Own your pores like a Bioré Princess!
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
Cadillac Alghanim kicks off world-class opportunity in Kuwait
The Dubai Mall unveils Fashion Avenue; the region's most prestigious luxury des...
The V-Tox Facial by Linda Meredith Skincare
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Elina Svitolina takes New York by storm and wins it all!
Johnson's® Baby Launches Its First Semi-therapeutic Product Range
Corporate Power Dressing redefined at Kachins Signature
Arabian Healthcare Group and Dignity Health USA team up to expand world-class cl...
UAE's first ICU Symposium attracts over 150 of GCCs top healthcare professionals
Velvet Caviar meets Roger Dubuis Diva power
Dubai Customs commemorates 30th anniversary of the Harmonized System
Sanofi introduces innovative therapy to help address high unmet medical needs of...
Making First Impressions Finer
10th Emirates Airline Festival of Literature Ends with a Bang!
Alexey Firsov Solo Exhibition
PCFC, GDRFA conclude Successful Marriage program ahead of 7th Mass Wedding
Evonik Acrylics Africa expands with a new location in Cape Town
Danube Properties is all set to sparkle with their latest “Jewelz”.