GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share

New BMW and MINI showroom and aftersales facility will be first automotive dealership in Dubai Motor City as part of AGMC's network expansion to cater to its existing and potential customers across Dubai, Sharjah and the Northern Emirates 

Dubai, UAE, February 28, 2018:   AGMC, the official importer of BMW Group products for Dubai, Sharjah and the Northern Emirates, has broken ground at the site of what will be a new, ultra-modern, multi-million-dirham BMW and MINI facility in Dubai Motor City.

The new 100,000 square foot showroom and aftersales facility will be the first fully-fledged automotive dealership to open in the increasingly popular Dubai Motor City area. 

Stathis I. Stathis, Managing Director of Albatha Automotive Group, the parent company of AGMC, said: “Throughout our 42-year partnership with BMW Group, AGMC has continuously striven to meet and exceed the automotive needs of drivers in Dubai, Sharjah and the Northern Emirates. This latest investment will allow us to cater to the increasing demand of both the BMW and MINI brands, and bring the highest levels of service to our loyal customers. Providing a convenient and enjoyable shopping and servicing experience to our customers, the new Dubai Motor City facility is powerful evidence of our commitment to our customers, business partners and the local communities in which we operate.”

A key highlight is the building's iconic and contemporary design, which reflects the BMW Corporate Identity and allows customer interaction in a setting where each family member will feel at home and engaged. It has been designed to provide customers with the opportunity to experience and be immersed in the brand, including a dedicated sales area for luxury segment vehicles. At the same time, the aftersales area will play a vital role in making the ownership experience more convenient. Glass panels will provide full visibility into the workshop area, integrating it into the overall warm and welcoming ambiance of the showroom. 

During the construction phase, only certified materials will be used, resulting in less energy consumption and reduced emissions once operational.  Particular attention will be paid to the recycling concepts for water, oil and batteries. It will also be fully compliant with the Dubai Municipality Sustainability requirements and in line with the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to promote Dubai's sustainable development by 2020.

The new facility will embody all elements from BMW Group's ‘Future Retail' Strategy, a series of latest customer engagement features put in place to help BMW and MINI stand out in a competitive market.  

These will include: a Mobile Customizer, an iPad App enabling live car configuration and demonstration during consultations, and a Virtual Product Presentation. Virtual Reality (VR) and Augmented Reality (AR) services will allow customers to immediately bring up lifelike, three dimensional images of any BMW or MINI model on a smartphone or tablet, via which they can walk around them, open doors, and even ‘step into' the vehicles. Using the visualisation tool, customers can also customise cars, and see the full range of product options on the spot. In addition new employee roles will allow AGMC to evolve the way in which it interacts with customers in the sales process. This includes Product Geniuses - experts whose sole role is to educate car shoppers about the various choices, explain the products and help the customer to understand them in more detail. 

Every element of the customer journey has been considered and elevated to deliver a completely redesigned physical experience to the showroom, with a new furniture layout that will create a modern, warm, open and friendly atmosphere. In addition, an enhanced aftersales facility will include 38 work bays, 16 of which will be Fastlane. Service consultations directly at the vehicle will now happen in a premium environment and our customers will be able to relax in luxurious lounges while waiting for their car to be serviced. 

“BMW Group's long and successful relationships with the importers in the Middle East are the pillars of our success in this region. AGMC has been our partner for more than four decades and constantly invests in our brands to ensure that customers get true premium experience in sales and service,” said Johannes Seibert, Managing Director of BMW Group Middle East. “The new BMW and MINI dealership in Dubai Motor City is the next step of our customer centric expansion strategy. Catering for our customers in the south of Dubai, the new facility will take BMW and MINI brand experience to new levels, and be an icon for the premium car dealership of the future. “

In addition to the new multi-million Dubai Motor Show facility, AGMC has invested more than AED 100 million over the past five years across all areas of the business to cater for the growth of the BMW Group brands and to enhance the overall customer experience. This includes the opening of new facilities in Fujairah and Deira, and the expansion of its Sheikh Zayed Road showroom in 2011 and most recently March 2016, which saw the inauguration of a new workshop for BMW and MINI at the flagship facility, with 22 work bays, an exclusive MINI workshop, in-house training center and 250 parking slots. 



Posted by : GoDubai Editorial Team
Viewed 12651 times
Posted on : Wednesday, February 28, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Iconic Nissan 370Z NISMO launched in UAE
Next Story : Top Global Security Experts to travel in Land Rover vehicles from Premier Motors
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Childrenswear That Speaks With a Conscience
Versace – Spring/Summer 2019 Collection
Dubai Jewellers Come Together to Celebrate UAE Mothers
Put your best skin forward for Spring/Summer 19' with Kocostar's Camouflage range
The Amphis Ritual
Bentley Centenary Watch Celebrates a Proud Partnership
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019
UL and Saudi Telecom Company announce plans to establish a Center of Excellence ...
Pomsies launch six new Fabulous Friends!
Al-Futtaim Toyota and UAE Government Authorities confiscate 453,456 counterfeit ...
Now United to Perform at World Games' Opening Ceremony Pre-Show
Time to Honour Our Moms with the Best from HONOR: Mother's Day Gift Guide
The Perfect Gift for Mother's Day
Al-Futtaim Honda launches the all-new Honda HR-V
Salvatore Ferragamo Timepieces - Spring/Summer 2019 Collection
Tonda 1950 Stone-set range
Malabar Gold & Diamonds awarded by ‘The Health Education and Promotion Departmen...
Trade-in Your Old Device for a brand new Galaxy S10
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection
New in this month at Home and Soul Dubai
Go on, catch the summer moments
Get Kylie Minogue's Youthful Complexation with The Organic Pharmacy's Rose Diamo...
The Balmain Haute Elegance Oval mirrors the brand's soul
Dubai Modest Fashion Week Celebrates a Successful Return for 2019
Giti Tire Celebrates New Beginnings with Opening of First Middle East Flagship S...
World's most expensive perfume ‘SHUMUKH' launched at The Dubai Mall as an exquis...
V-URBAN Versace – Spring/Summer 2019 Collection
Hormann introduces energy saving LPU 67 thermo garage doors for homes
The UAE's Leading Inspirational Home Brand Re-opens in Marina Mall, Abu Dhabi
Ericsson and UNESCO launch new global AI skill development initiative for youth
Desigual ‘Not the Same' Since 1984
LG's Smart Kitchen Appliances Help Families Eat Healthy, Stay Fit and Waste Less
Major Thai paper brand eyes new markets for unique product range at Paperworld M...
Tukish Airlines is moving to its new home, “The Great Move” begins
Visa partners with Starbucks & Hardee's to help promote the use of Apple Pay in ...
Dubai Customs celebrates the Emirati Children's Day
It just keeps getting better: Nokia 3.1 gets a fresh slice of Android 9 Pie
Workspace.ae introduces a range of new office furniture solutions
Speech by HE Abdulrahman bin Mohamed Al Owais, Minister of Health and Prevention...
TREND ALERT: Denim | Marks & Spencer
Sahara Centre Welcomes Customers with the ‘Win Wheels with Meals' Campaign
Etihad Airways Welcomes Ireland's Minister for Transport, Tourism and Sport to I...
Joyalukkas Exchange is now open at Dubai Investment Park 2,UAE
Kronometry 1999-Corum boutique in Paris
All Roads lead to Abu Dhabi for the 26th PIARC World Road Congress 2019
Al Mouj Muscat holds a Fire Evacuation Drill
Dubai Festival City Mall picks the perfect gifts to say thank you to all mums th...
Dubai Cares announces two Education in Emergencies programs in Iraq and Indonesi...
More than 3000 people visit Emirates A380 at first Saudi International Airshow
Continental Technology Powers Jeep® Wrangler's New eTorque Mild-Hybrid System