GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share

Emirati figure skater Zahra Lari's personal story shines a light on overcoming culture and gender bias in sport 

Dubai, UAE, 25 February 2018:   As the Olympic Winter Games PyeongChang 2018 commence, Procter & Gamble's campaign to promote universal equality in a world free from bias includes a heartwarming story of triumph over adversity that is closer to home for many of us in the Gulf region. 

P&G's ‘Love Over Bias' series of films, which are the latest in its ‘Thank You, Mom' campaign, relate real-life stories of athletes who have overcome challenges thanks to the support of their families. P&G partnered with Emirati figure skater Zahra Lari for the Olympic Winter Games as they saw her as an inspirational athlete who has broken boundaries on her own athletic journey.

Zahra Lari is a three-time UAE National Champion who was the first Emirati figure skater to compete internationally. She faced bias for competing whilst wearing a hijab. Her barriers weren't only confined to societal acceptance of her performing whilst wearing the hijab; the judges of her competition deducted points from her score as the hijab wasn't considered an “approved” part of her costume. Zahra stood up for herself, petitioned for a change in the rules and won.

“That was a huge deal and a very proud moment for me,” she said. “But I wasn't really thinking of myself. I was thinking of the girls who are going to start skating and I don't want them being judged for how they are dressed.”

P&G's stance against gender bias and women's empowerment is part of a wider aspiration to create a better world for everyone through the promotion of equality.

A recent survey distributed to Olympians by the IOC on behalf of P&G found that 55% felt prejudice or judgment from others while growing up; Zahra and P&G want to help encourage people all over the world to embrace the idea of ‘Love Over Bias.' 
 

 



Posted by : GoDubai Editorial Team
Viewed 9931 times
Posted on : Sunday, February 25, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Marcos Baghdatis Makes a Winning Start at Dubai Duty Free Tennis Championships
Next Story : Svitolina Beats Kasatkina to Win Dubai Duty Free Tennis Championships
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
D1 Milano Launches Exlcusive Limited Edition Collection –The Khaleeji
The Incredible Power of the Mushroom!
Beware of Cheap Beauty Deals: They May End Up Being More Costly
GaGà Milano unveils six extra-special watches to celebrate Neymar's genius
8 Jours Grande Taille - a new avatar on iconic timepiece
Carl F. Bucherer Celebrates Its Anniversary With the Heritage Tourbillon Double ...
Tissot Lady Heart Flower Powermatic 80
Get Ready for The Festive Season with The Body Shop's Enchanted by Nature Gift C...
Sukin's Top Holiday Picks for a Supple-Skin Winter Season
Switch your hair colour safely for the new season with Rahua's Color Full range
Omega Raises Its Warranty On All Watches to 5 Years
Everyday care for your baby's hair with Fifi & Friends!
Bringing you warmth and shine this festive season
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
Purely Pandora Classics With a Twist
#MKGO Bold: Michael Kors Unveils Bold New Arrivals
Triumphant First Daman Dxb Swimfest at Jumeirah Beach Hotel
New 1948 Seamaster Watches Join the Ranks
Festive Gifting Guide
Indulge Your Love for Animal Print with M&S
Alina Anwar Couture Launches in UAE
Must-have festive Christmas jumpers and tees for the whole family
Add a festive sparkle to your eyes with Palladio Beauty
Parah dedicates its Fall/Winter 2018/19 collection to femininity
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Starbucks announces the return of festive favourites
National Geographic Launches Mars 2 into Orbit with Season 2 Premiering Nov 15 ...
Give an abandoned or neglected cat their forever home at Kittysnip's adoption da...
Land Rover Supports Red Cross Disaster Projects Worldwide
Tryano Launches Elemis
The new BMW 8 Series Convertible.
‘Celebrate 2019 Now' with special deals from Al-Futtaim Toyota
Sprint for a Great Cause at Al Maha
Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo
EDCC organizes largest UAE Pavilion at debut SNSR in Saudi Arabia
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
Unilever MENA calls for collective action as it's revealed that 54% of consumers...
Introducing the GUESS Holiday 2018 Collection
The Sharjah Stamp Exhibition celebrates the Year of Zayed
Presenting Katrina Kaif in her hottest desi avatar as Suraiyya in Thugs of Hindostan
Emirates Steel signs new long-term iron ore pellet supply deal with Vale
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
Bharat Thakur Artistic Yoga's Flagship Studio opens in Burjuman.
Superhero Color Runners Prove We Are All Unstoppable!
Top five new things to do at Golden Mile Galleria this season
IKEA Promises 25 Years of Quality Guarantee