GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share
Korean beauty brand ETUDE HOUSE partners with Alshaya to debut in the Middle East
Dubai, United Arab Emirates, February 25, 2018:  South Korean cosmetics brand ETUDE HOUSE will make its Middle East debut in early 2018, promising to make local customers' beauty dreams come true with fun and playful products that unlock their unique beauty.
 
With 229 stores globally, ETUDE HOUSE will open its first Middle Eastern store in Dubai in March 2018 followed by the next opening in Kuwait, at The Avenues. 
 
Korea's leading beauty and makeup brand, ETUDE HOUSE is known for its innovative, trend-setting approach. The brand's philosophy is that every woman was born a dignified and beautiful being that deserves to be valued, and its stores aim to create a culture of ‘makeup play' in its stores, with feminine and playful products.
 
Established in 1985, ETUDE HOUSE is present in 11 Asian markets as free-standing store. Throughout the years ETUDE HOUSE has been able to create a niche for itself in woman's vanity boxes. Keeping in sync with the demand for cosmetics in the Middle-East market, ETUDE HOUSE aims at bringing an array of the best sourced products to the region.
 
The word 'Etude', meaning 'study or practice' in French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a musical instrument. Just like a beautiful song is completed through numerous practices, ETUDE HOUSE wishes to help its consumers unlock their unique beauty by exploring the brand's range of products and discovering the makeup styles that work for them.
 
Commenting on the launch, Ms. Kwon Geum-Joo, President, ETUDE HOUSE said, “We are extremely delighted to partner with M.H. Alshaya Co., a pioneering force in the retail franchise sector, to introduce ETUDE HOUSE, one of the most loved brands in Asia to the Middle East. With its quality products, whimsical and trendy packaging design and reasonable prices, ETUDE HOUSE gives every woman the chance to discover and enhance her own beauty. ETUDE HOUSE is admired as the No.1 Korean beauty makeup brand, leading in new trends and innovations not only in Korea, but throughout the world and we are excited to replicate the same in the Middle-East.”
 
The brands star products are Dear My Blooming Lips-talk; Personal Color Palette; Curl Fix Super Volume Mascara; Play 101; Real Powder Cushion; Moistfull Collagen
 
Dear My Blooming Lips-talk –  An easy-application lipstick that gives the lips a satin-feel and soft glow. Comes in vivid colors and sensuous texture. Colors developed exclusive to the Middle-East. Available in 29 shades
 
Personal Color Palette –  Eyes –  Hyper-pigmented and easy to blend, this cool-tone 20-shade shadow palette offers glitter, matte and glossy-looking lids in an instant. A light-weight non-comedogenic formula without a powder texture means these creamy shadows go on flawlessly without excess residue or chalkiness. 
 
Available in Warm & Cool tones
 
Curl Fix Super Volume Mascara – A curl fix mascara that provides powerfully curled up fine eyelashes for 24 hours with its strongly adhering Curl 24HR Technology™ on drooped lashes
Play 101 Stick Contour Duo – A creamy contour duo that creates a look of authentic dimensionality of face. Available in 6 shades.
Real Powder Cushion –  A cream-to-powder cushion solution, the Real Powder cushion reduces texturing on the skin for a flawless HD finish while staying light and grease-free all day. This innovative multitasking powder cushion provides all-day flawless face makeup with light and powdery finish. Shades developed exclusive to the Middle-East. Available in 14 shades.
Moistfull Collagen -  Skincare range that fills the skin with abundant moisture. 
 
Product Range: 
  • Fascial Toner: Reveals skin youthful and angelic glow. Particles of Collagen water and Baobab water in the Moistfull Collagen Facial Toner, endlessly provide moisture and leaves skin hydrated.
  • Essence:  Provides moisture and leaves your skin radiant throughout the day.
  • Em ulsion:Light on skin yet has a firm texture that adheres all the moisture and nutrients into the skin.
  • Cream: Boost moisture all day. Immediately see a fresh vitality, leaving skin hydrated & healthy.




Posted by : GoDubai Editorial Team
Viewed 53418 times
Posted on : Sunday, February 25, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The Key Trends for the Luxury Goods Industry in 2018
Next Story : Beautiful Freaks Jade Reborn
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Festive Gift Sets from Bubble T
Get Ready for Party Season with Lottie's new make-up hits
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
Interview with Asil Attar, CEO of Al Yasra Fashion
New 1948 Seamaster Watches Join the Ranks'
DKNY Launches (Limited Edition) Holiday 2018 Collection
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Dubai Shopping Festival Wednesday Specials at The Smile Bar
Extra Fort Automatic continues to set style standards
CITIZEN's “#MyBetterStartsNow” campaign seeks out UAE's inspired and driven indi...
Winter wool Christmas must- haves
Model of the Year Takes Camo to Catwalk Level
Johnny Depp Wears a Corum Bubble Skull
Samsung Galaxy A9 – Designed to capture the world in its fullest
Chic and Stylish Wraps with a 3 in 1 effortless concept
Michael Kors Collection Transeason 2019 Press Presentation
Santa is Coming to Town!
Pure Gold Jewellers celebrates the festive season with new diamond necklace desi...
TIPS & TOES: January 2019 Special Offers
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Bus...
Marni Introduces Marni Rothko, A 7-layer Acetate Frame With a Vivid, New Color ...
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory
UAE students win top awards at international math competition in Malaysia
Enjoy 11 exciting new street entertainment shows at BOLLYWOOD PARKS™ Dubai
Over 80 developers showcase top projects at Indian Property Show in Dubai
Get Party Ready with Champion Cleaners
'Introducing the GUESS Jeans Fall 2018 Collection'
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
Ring in the New Year With Four Firework Shows at Dubai Festival City Mall
Puma and Hasbro Announce New Collaboration
Nine winners honored by DQG for their innovative ideas at the 10th Global Contin...
Over 2,000 Cyclists Took Part in the Cycle Challenge of the Year
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
SAVEX 11 TO 15 DECEMBER 2018
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
His Highness Sheikh Saud discusses collaboration with British Consul-General And...
Listen to the Autism Beat Gala Dinner at Atlantis - The Palm
Cosy, chic coats from Marks & Spencer
Facebook Watch: What We've Built & What's Ahead
Arla Foods launches initiative with UAE Ministry of Education to promote healthi...
Bawabat Al Sharq Mall is all set to welcome an exciting festive season with 'Wi...
CBUAE and Central Bank of China meet to Enhance Renminbi Clearing in the UAE
Julphar to Launch Wearable Insulin Delivery Device in GCC
It's a Wrap! The Second JLT Restaurant Awards Conclude with a Glitzy Ceremony At...
Joe's Backyard Opens at the Holiday Inn, Dubai Festival City
Young Emirati Champion Rashid Al Dhaheri Powers Ahead to Stunning Victory at the...
Dubai Islamic Bank triumphs at Islamic Business and Finance Awards 2018