Nation Towers reports most successful Shop & Win season, registering record numbers over 2016
Abu Dhabi, February 21, 2018 - Nation Galleria, Abu Dhabi's high-end boutique retail destination at Nation Towers, welcomed its festive seasonal ‘Let's Celebrate' Shop & Win campaign for the second year, from November 2017 to January 2018. The luxury retail destination reports a record year of campaign success, with a major average increase in voucher redemption, compared to 2016 campaign shopper engagement.
This year, Nation Towers celebrated and enhanced the retail experience with an array of vibrant entertainment acts catering to families and friends of all ages. Lucky Hamdan Zayed, aged one, won the Grand Prize, a brand new Nissan Patrol Nismo.
Further to outstanding redemption figures, the mall reports high increase in average consumer spending in contrast with the 2016 annual campaign. The highest participation was from Emirati clientele, followed by Indian nationals. Experiences including a unique selection of boutiques, renowned culinary concepts with al fresco terraces overlooking the stunning Corniche, and world-class facilities, further establish Nation Towers popularity as the location of choice in the capital.
During the promotional season, shoppers visiting the mall that spent more than 100AED at any of the outlets received a raffle coupon to win extravagant prizes. Grand prizes included 1-night stay at the luxurious Manhal Suite in the 5-Star St. Regis Abu Dhabi, a year's membership to Nation Riviera Beach Club and a brand new Nissan Patrol Nismo as the Grand Draw.
“We have always believed in creating exceptional and memorable experiences for our visitors and shoppers, and every winter season we try to bring unique family entertainment events. We want to give visitors more than just a regular retail experience – we want to make them feel really appreciated,” comments Mohammed Abdelrazik, Director of Property and Facilities, International Capital Trading
By driving awareness through a dynamic integrated communications campaign around the ‘Let's Celebrate' Shop & Win season, Nation Towers has reached a vast number of consumers and high levels of engagement across multiple platforms.