Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment


The electronics giant ran a consumer competition on their Facebook page

Dubai, February 19, 2018:  Nikai Electronics, a part of the Nikai Group of companies, has concluded its search for best legacy recipes on its popular social media platforms recently. The campaign, which received an overwhelming response from various nationalities across the GCC, was held to draw in the best recipes passed down through generations. 

Speaking about the competition and engaging target consumers online, Mr. Karthik Moorthy, Vice President, Nikai Group of Companies, said, “Our social media team developed the idea of sharing the best recipes that have been passed down by mothers to our followers. This was intended to target the women between the age group 25-40 and engage them with their culinary skills. The campaign helped us increase our following among our target audience. The response has been highly overwhelming, and it was a successful campaign in all aspects. More than 150 recipes were shared in a span of 18 days and they came from various nationalities.”

Nikai launched the campaign on the brands Facebook and Instagram. Three legacy recipes were selected as winning entries by the Nikai team and each of the winner received a Nikai Kitchen Hamper. 

The winners declared at the end of the campaign were Jnalyn Oroonez, Heena Jillani, Jasmine A R. Each of them was gifted the Nikai Kitchen Hamper by Mr. Paras Shahdadpuri, Chairman of Nikai Group of Companies. 

Mr. Paras Shahdadpuri, Chairman of Nikai Group of Companies, said, “Social media platform engagement will be our focus to understand the needs of our customers. Besides competitions we will regularly update our customers about the products, their availability, new product launches and will also take suggestions from them to gather what products they would like us to introduce. The essence of further reaching out to our customers has been achieved and we hope to continue this in the future.”

“We also held a pre-valentine's campaign with a twist. Customers were asked to write love notes to their loved ones but by addressing the notes to their favourite appliances. It was a fun campaign that saw large participation and six couples won tickets to a popular comedy stand up show.  Through the efforts on our social media platforms we hope to bridge any gap that there may be between our products and consumers. We will do a lot more through our social media platforms and create avenues and opportunities for Nikai users to win prizes, share experiences and thoughts,” Moorthy added. 

Nikai aims to steadily increase the online presence by regular customer engagements and initiatives that reach out to a larger audience. 

Posted by : GoDubai Editorial Team
Viewed 6350 times
Posted on : Monday, February 19, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Upsets and Thrills on Opening Day of Dubai Duty Free Tennis Championships
Next Story : Get Your Weekend Entertainment Fix at Boxpark
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Top Perfume Picks for Mother's Day @ Glambeaute.com
Filorga Launches Lift Range
Nissan's e-POWER technology wins environmental award
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Drink yourself to looking younger with Skinade
The V-Tox Facial by Linda Meredith Skincare
Mother's Day Offer from Blush N Curls Salon
It's Mother's Day!
Corporate Power Dressing redefined at Kachins Signature
Al-Futtaim Honda launches 10th generation Honda Accord
The only line you'll love in your face – your perfect jawline!
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
ba&sh's Spring-Summer collection 2018
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
Raymond Weil introduces the Maestro Blues
Top Picks for Babies & Kids @ Glambeaute.com
GUESS Unveils the Kids Spring 2018 Collection and Campaign
Cadillac Alghanim kicks off world-class opportunity in Kuwait
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
The Spring Summer 18 Womenswear Collection
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
IKEA launches the OMEDELBAR limited-edition collection!
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Samsung Mother's Day Blurbs 2018
The Collection by Phuong Dang
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum Inaugurates SIKK...
Join the UAEs first Women's Warrior Challenge.
Scuderia Ferrari Father & Son Gift Set
From Jade to Diamond
SOUQ welcomes 3M's innovative products to serve everyday customer needs
Chloé Reinterprets the Iconic “Carlina” Sunglass With an Exclusive Twist Motif
The era of Quiet Rebels
Lufthansa Group achieves best result in its history
Agreement signed in the presence of His Highness Sheikh Mohammed Bin Zayed Al Na...
Business of beauty goes green at Beautyworld Middle East 2018 as Natural & Organ...
2XL launches “Caspar” living room collection in grey
Dubai WoodShow takes off with more than 300 exhibitors from 55 countries and six...
Galeries Lafayette Le Gourmet Food Fest returns back to City Walk
10 Must-see Activities at Dubai International Horse Fair This Week
TAG Heuer Continues its Automotive Legacy On & Off the Track with 3 New Contempo...
Turkish Airlines Closes Airbus and Boeing Orders
Blackberry® Keyone Bronze Edition Available Now in the Middle East
The Bremont 1918 Limited Edition Collection
LACOSTE reveals a new feminine watch collection - the Kea family!
Keventers unveils Kids Special Menu for Mother's Day
Emirati woman grabs first place in women's category of 18th Fazza Open Champions...
Boss watches presents Magnitude collection – a new angle on time!