GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

The Korean brand is now available across 14 MENA countries

 11 February 2018, Dubai UAE:  Korean beauty leader Vitabrid C12, is proud to announce the launch of their Vitamin C driven skin and hair care products across the Middle East this week. Orders for the highly-anticipated product are now available exclusively on their website.
 
Vitamin C has proven beneficial to the skin for brightening tone, boosting collagen levels, diminishing spots and producing an antioxidant effect. For hair, it can strengthen thinning and weakening strands, promote hair regrowth, prevent hair loss, and protect the scalp from UV exposure. 

Following its widespread success in Korea and Japan, being personally endorsed by celebrities and K-Pop Stars, the brand is continually making waves in the beauty world, most recently signing an exclusive distribution deal with Barney's New York resulting from their successful North American launch.

The Vitabrid C12 line is driven by Vitabrid CG, a Vitamin C complex (ascorbic acid, zinc oxide, glyceryl monostearate) that has never been used before in a beauty line. It relies on patented Layered Double Hydroxide (LDH) technology, billed as proprietary organic-inorganic hybrid technology that encapsulates active vitamin C between bio-friendly mineral layers such as stabilizing zinc, to deliver it continuously for over 12 hours.

Vitabrid CG was developed at South Korea's prestigious Ewha Woman's University. The core technology was recognized as one of the most innovative technologies by MRS and C&EN. In addition to these accolades, the brand received the Trendsetter Award at Cosmoprof North America, an award given to companies with the potential to lead future trends. Monde Selection of Belgium, also known as the Nobel Prize in the field of cosmetics, chose Vitabrid SKIN and HAIR as the Grand Gold Award winners in 2016 and 2017. The brand was also recognized in ‘Nature' Magazine as one of the most Innovative Technologies of 2017.
 
Vitabrid C12 Face Powder is an advanced form of vitamin C that penetrates the skin and is time-released over a period of 12 hours which works to brighten the skin and combat dullness (providing 24-hour vitamin C delivery if used twice a day). This powder form Vitamin C cosmetic is mixed on the spot with any moisturizer, liquid skincare product or water to assure most effective use. Its highly potent Vitamin C complex helps brighten and minimize fine lines and wrinkles through collagen synthesis.

Vitabrid C12 Scalp Shampoo and Hair Tonic Kit is used to combat hair loss and promote regrowth while reducing hair fall in men and women as it fully cleanses the hair, promoting scalp nutrition and moisture balance. 

Vitabrid C12's SPOT Powder is a targeted formula that delivers active vitamin C to the skin over the course of 12 hours to effectively clear and repair the complexion. This powerful product provides excellent sebum control, offers antibacterial benefits, and decreases recovery time of the troubled area. Vitabrid C12's SPOT Acne Solution is a specially formulated ampoule designed to clear skin tone when used with the SPOT Powder, while Vitabrid C12's SPOT Essence is a specially-formulated solution that controls oil while hydrating the skin for a clean, healthy-looking facial glow.

“We are thrilled to bring Vitabrid C12 products to market in a region which we feel will truly benefit from the Korean beauty standard. Long hours at work, air pollution and frequent travel take a toll on the skin, especially for skin conscious consumers from the Middle East, but Vitabrid will combat these issues and work to effectively maintain skin health and glow,” said Beomwook Han, Vitabrid's Senior Managing Director.

“Consumers who care about the quality of purchases they obtain will not be disappointed by our high-end range of skincare products. It is well known in the skin care community that vitamin C has several benefits such as skin brightening through melanin inhibition, skin tone firming, wrinkle reduction and collagen synthesis among others. The drawback is that vitamin C, by nature, is a highly unstable compound and is easily destroyed before delivering its benefits to the skin. Also, its water-soluble property makes it nearly impossible for vitamin C to penetrate through the skin layers that are protected by the lipid layer on top, but Vitabrid solves this issue with its new DDS drug delivery system.”

Vitabrid C12 products are now available exclusively on their website for delivery to 14 countries. Free delivery is offered for each order within the UAE and will be delivered within three days of purchase.



Posted by : GoDubai Editorial Team
Viewed 43462 times
Posted on : Sunday, February 11, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Mother's Day Gift Guide 2018 from The Little Birdy Group
Next Story : PUMA and Sahntell Martin Unveil Debut Collection
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Sacoor Brothers launches FIRST ever Fragrance “GENTLEMAN”
Caudalie The Des Vignes
Trend Alert! Summer Can Never Be a Forgotten Memory With kate spade
Get Your Summer Glow From Within
Palmer's Coconut Oil Formula for Body and Hair
Corum Presents La Grande Vie
Caudalie and Al Jalila Foundation Join Hands for the Launch of ‘Glamour for Good'
Express Your Signature Style
The Memovox Adventure
Tissot Lepine It's making a comeback Vintage
LG launches new AI-powered premium LG G7 ThinQ+ flagship for GCC consumers
The Rado HyperChrome Skeleton Automatic Chronograph Limited Edition
Sandooq Al Watan and DarkMatter Launch Second Phase of "Emirati Coder"
Manero Peripheral (43 Mm) Classic Watchmaking Meets State -of-the - Art Technology
OMEGA's second "Speedy Tuesday" sells in 01:53.17
The Lacoste Family Capbreton Collection
New short indie movie ‘The Peril' is a wake-up call to parents about internet sa...
Ferrari takes the “Red Dot: Best of the Best” design award for the fourth year r...
Dubai Parks and Resorts and GEMS Education launch the second annual Summer Camp
Cerruti 1881 Infinite Love
Ulysse Nardin Salutes Us Navy With Limited Edition Executive Skeleton Tourbillon
Olivia Burton Watercolour Florals
Beat the heat with mini dresses
Director of Dubai Customs discusses fostering business with South Korean Consul ...
Tridom, Ras Al Khaimah's first indoor adventure park, opens its doors in Manar Mall
World-first as the F1® Innovation Prize prepares to transform fan's winning tech...
Enjoy an all-day breakfast at Sophie's Café
UAE's Emirates Transport Chooses Oracle Cloud to Drive Rapid Expansion and Deliv...
Open Dairies by Parmigiano Reggiano Consortium: A gastronomical event for touris...
Airbus unveils winners of its ‘Entaliq in KSA' initiative
DHL Express drives energy efficient solutions with new electric vehicles in Dubai
Innovative Chronofighter Superlight Carbon is replete with Graham's formidable m...
Outstanding Guide programme launched by Sharjah Museums Authority
Tissot T-Race Cycling An adrenaline-fuelled ride
Dubai Creek Harbour Project Celebrates 5 Million Man Hours with Zero Lost Time A...
Abu Dhabi Airports Celebrates Success at CIPS Middle East Supply Management Awards
Shopping assistance for Arabic-speaking passengers in the summer months
Sighting Immediate Hiring of UAE Nationals, Union Coop Organizes Exclusive Recru...
Launch of PINAR Water - Turkey
Cromia Offers Amazing Discounts during DSS
Dubai Business Women Council witnesses 28.3% growth in total membership during f...
2XL launches luxurious Louna sofa set in velvet
‘Green' retailers to continue to gain traction with consumers
New hope for patients as world's first and only approved therapy to treat two ty...
Emirates makes history with one-off A380 touchdown in Islamabad
Dubai Camel Racing Club Honours Al Tayer Motors
Finnair launches off-airport baggage collection and check-in service in London w...
DKNY Fall 2018
HP Collaborates with Abu Dhabi's Danat Al Emarat Hospital to Re-invent Patients'...
DALBY and its 50 years of experience in hydraulic hooklifts will be present at t...