GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Travel, Tourism and Hotels

 
  Share

New GNTO Director for Gulf Countries 

Dubai, 8 February 2018 –  The German National Tourist Office (GNTO) in Dubai, the local affiliate of the German National Tourism Board, has appointed Sigrid de Mazieres as its new Director for the Gulf countries.

In her role, Sigrid de Mazieres will be responsible for guiding the sales & marketing strategy, in order to promote ‘Destination Germany' throughout the GCC region and to boost arrival numbers with the support of local as well as overseas trade partners and industry stakeholders.

“Germany has been one of the preferred European destinations for GCC travellers since a long time, mainly for its great variety, ranging from rich cultural offerings, natural landscapes, luxurious shopping facilities and convenient infrastructure to high-quality medical service”, said de Mazieres.

She continued, “I am very excited to take on the new role and to continue to enhance Germany's positive brand image as a year-round travel destination. My aim will be to re-shape the GNTO's communications strategies by launching new compelling campaigns, which appeal to our existing loyal travel audience and at the same time engage new emerging market segments such as millennial Arab travellers through experiential and influencer marketing activities.”

Sigrid de Mazieres brings with her more than 15 years of experience in marketing & communications and extensive industry knowledge accumulated from her previous management roles with leading companies such as Qatar Airways and the airline's private jet division Qatar Executive in Doha. She holds an MSc in Media & Communications from the London School of Economics in the UK.

The GCC is one of the top 20 source markets for Germany and the third largest non-European source market, after China and USA. In 2016 Germany ranked on top position among GCC travellers, even before UK, Turkey and France. 

Germany's attractiveness as a destination of choice for tourists worldwide is further exemplified by visitor numbers recorded during the first ten months of 2017. According to the Federal Statistical Office, 72.4 million international overnight stays in accommodation establishments with at least ten beds were recorded. 

For the seventh consecutive year, the number of visitors to Germany in 2016 reached record levels, with more than 80 million overnight stays by international visitors being registered for the first time. 



Posted by : GoDubai Editorial Team
Viewed 16189 times
Posted on : Thursday, February 8, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : WGS 2018: Space Settlement Forum Highlights Importance of STEM Education for Eliciting Interest in S...
Next Story : DAFZA and International Center of Islamic Economy launch the Entrepreneurs Forum
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Filorga Launches FLASH-NUDE Collection
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
Maintain Healthy Skin Year Round
PopSockets launches a new collection with crystals from Swarovski, the must-have...
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Interview with Asil Attar, CEO of Al Yasra Fashion
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
Get Ready for Party Season with Lottie's new make-up hits
GAZOO Racing Wins Australia Rally at FIA World Rally Championship
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
Festive Gift Sets from Bubble T
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
Winter wool Christmas must- haves
Time For Enchanting Moments
Samsung Galaxy A9 – Designed to capture the world in its fullest
New 1948 Seamaster Watches Join the Ranks'
Michael Kors Collection Transeason 2019 Press Presentation
Chic and Stylish Wraps with a 3 in 1 effortless concept
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Bus...
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
Five-Star Euro NCAP for Jaguar's Electric I-PACE
DKNY Launches (Limited Edition) Holiday 2018 Collection
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
France Attractiveness Scoreboard 2018 Released
Dubai Shopping Festival Wednesday Specials at The Smile Bar
Dubai's Most Magical Festive Market Opens at Dubai Festival City Mall
Ring in a dazzling festive season at Ibn Battuta Mall
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
Get Party Ready with Champion Cleaners
Nine winners honored by DQG for their innovative ideas at the 10th Global Contin...
Dubai Customs wins 3 awards from Ideas UK 2018
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
Al Hosn Now Open to the Public
No P-ain, No G-ain! Mega Musclemen Return to Dubai
ICAEW recognises Middle East's best finance professionals
Voting on UAE Superbrands 2019 Begins
It's a Wrap! The Second JLT Restaurant Awards Conclude with a Glitzy Ceremony At...
His Highness Sheikh Saud discusses collaboration with British Consul-General And...
CBUAE and Central Bank of China meet to Enhance Renminbi Clearing in the UAE
Young Emirati Champion Rashid Al Dhaheri Powers Ahead to Stunning Victory at the...
Arla Foods launches initiative with UAE Ministry of Education to promote healthi...
Abu Dhabi International Airport Becomes First Transport Hub to Harvest Energy an...
Zayed Book Award Longlist Announced for ‘Young Author' Category (2018 - 2019)
Ford's Desert Driving Tips, Episode 4: Driving Safely in the Desert