GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share

#SheDrives campaign offers an unforgettable driving experience

Dubai, United Arab Emirates (Feb. 6, 2018) –   Celebrating Saudi Arabia's historic decision to grant women driver's licenses, Nissan recently offered a group of young women the chance to get behind the wheel for the first time – with a surprise group of driving instructors.

The company today released an inspirational video about the initiative, part of its #SheDrives campaign, which encourages women to embrace the exciting prospect of becoming fully licensed drivers in 2018.

The women in the video say that while they're delighted by the prospect, they face reluctance from some of their family members. To help them overcome this, Nissan invited aspiring female motorists to hone their driving skills and build confidence on a closed driving course, with a plot twist: Instead of professional instructors, the women were met by their respective husbands, fathers and brothers, who were their teachers for the day. 

“2018 is earmarked to be a pivotal moment in history for women in the kingdom,” said Bader Al Houssami, Chief Operating Officer at Nissan Saudi Arabia. “We wanted to launch a campaign that's just as emotional as it's innovative, which ultimately is at the heart of what we at Nissan strive to achieve. The #SheDrives campaign aims to motivate women all over Saudi Arabia with a clear message: When the time comes, the decision to drive will be entirely yours.”

Nissan Saudi Arabia invites viewers to share their reactions to the video and their messages of support by using the hashtag #SheDrives.

 



Posted by : GoDubai Editorial Team
Viewed 16403 times
Posted on : Tuesday, February 6, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ounass Pop-Up Shop
Next Story : World Government Summit 2018 delegates to be transported in Land Rover vehicles from Al Tayer Motors
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Panasonic's latest LUMIX DMC-TZ220 is the Ultimate Travel Companion
Summer Spirit
Introducing the GUESS Jeans Fall 2018 Collection
Instantly Refreshed Hair with HASK
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Joyalukkas brings joy to hundreds around the world with summer gold bar giveaway
How to choose the right mascara
Cerruti 1881 MOLVENO timepiece and cufflinks
Kaya Skin Clinic's Expertise is pushing the Boundaries of Botox
Tissot Chrono XL NBA Team Collection Sporty Gets Smart
Hour Choice presents Coach Astor Collection
Transform your look with the ‘Perfect Brows'
Creating #futureclassic: Swatch Launches Skin Irony Collection
Joyalukkas adds a new destination for jewellery lovers in Al-Balad, Jeddah, KSA
Head to Modhesh World for Summer Fun Before the School Run
Delicious Whole Cakes at Sophie's Café from AED99
Carl F. Bucherer Presents Adamavi Collection
13 Emirati Authors Launched into the Portuguese Book Market
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
Favourite florals: Bloom with our top floral picks from bebe
Business Wear by Hugo Boss
Ferrari introduces the world's first low-bake paint technology
The new Rado HyperChrome Chronograph in bronze and high-tech ceramic
Scuderia Ferrari presents ASPIRE collection
“The world is thirsty for an Arab superhero"
Carl F. Bucherer's Global Brand Ambassador Li Bingbing and Her Carl F. Bucherer ...
The Marriott International cyclist team completes 600km R2A cycle challenge
Joyalukkas opens newest showroom in Kuwait at Farwaniya
New Addition to the HUAWEI Nova 3 Series: On-trend and fashionable HUAWEI nova 3...
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
Nazih Introduces New Dr. Renaud Skincare Range
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
‘The Little Things' That Makes Summer All The More Enjoyable
XTouch Announces the Launch of the Robot Family Range of Rugged Mobile Phones
Let your kids enjoy some dancing at James & Alex Dance Studios
MEFMA reaffirms commitment to promote entrepreneurship & innovation across local...
The 2nd Edition of the Phanes Group Solar Incubator set to kick off 7th August 2018
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Picking the Perfect Coffee Table with Home and Soul Dubai
Hilton Launches New Platform Dedicated to Offering Guests Bespoke, Unforgettable...
Danube Properties' Dh550 million Lawnz project at International City, sold out i...
VIP Golf Austin Offers Golf Packages For the Avid Tourist
Traditional Thali Indulgence at Antique Bazaar
Celebrate India's Independence Day with Sparkles of India
Dubai Judicial Institute collaborates with Union Coop to support the 7th Dubai J...
Advanced Treatment to Tackle Orthopaedic Issues in Adults Take Center Stage at C...
FREE DANCE WEEK is back at James & Alex Dance Studios
Dubai Tourism Publishes ‘12 Steps Towards Sustainability' Manual to Guide Hotels...
Fitness in DXB to Launch ‘the Pursuit of Happiness' Evening for Yoga and Inspiration