GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share

ME children's toy sector on upward track as UAE leads consumer spending on toys and games

Dubai, UAE, February 01, 2018:   The Middle East toys and games market, valued at US$3.5 billion in 2017, will be on an upward track in 2018, with the UAE at the forefront of consumer spending on items such as action figures, arts and crafts, plush toys, puzzles, sport equipment, and pre-school products.

According to analysts Euromonitor International (EMI), a growing population coupled with a strong performing tourism sector will put the retail value of toys and games in the Middle East at US$4 billion this year, with the UAE accounting for a quarter of the market (US$1 billion).  

The Gulf country is also among the world's biggest spenders per capita; EMI estimates the 2017 UAE per household spend on toys and games was US$590, with this growing to US$625 in 2018, placing it well ahead of more developed countries such as Japan (US$344 expected per household spend in 2018), USA (US$441), Germany (US$174) Italy (US$138) Spain (US$188), and the UK (US$399).

With a retail value of US$983 million in 2017, the UAE children's toy sector is ripe for the picking, and international manufacturers are eagerly expanding their presence in the country and further afield into surrounding regional countries.

Melissa & Doug (M&D) is one of more than 300 exhibitors from 42 countries at the upcoming Paperworld Middle East 2018 exhibition, which takes place from 27 February – 1 March at the Dubai International Convention and Exhibition Centre.  The US manufacturer is among the top 15 global toy companies, and is returning for the second year running at the dedicated Playworld Village, lining up alongside dozens of other international toy-specific exhibitors. 

With a vast children's product range found throughout the world, M&D launches on average more than 100 products every year, all of which will be on show at the Playworld Village in 2018.  David Postlethwaite, Vice President at M&D in the Middle East & Asia, said there're opportunities everywhere for his business in the Middle East, with not a lot of variation between kids' preferences. 

“Wherever I've been in the world with the M&D brand, kids are kids,” said Postlethwaite, adding the company is still looking to expand its customer base in the Middle East.  “They simply want to have fun with a toy.  As parents, the decisions we make in the buying process is guided by many factors; advertisement, price, size, age, gender, and skill. 

“The significance parents place on each of these factors changes from market to market. Thankfully, M&D ticks many boxes and we've had incredible success across the Middle East because of this.”

Postlethwaite said customers can find the M&D brand throughout the region in traditional toy retailers, department stores, gift shops, clothing stores, and card shops.  He added: “We believe wholeheartedly in the child being at the centre of the toy, and we're always looking to promote creativity by having play at the heart of everything we do. From role play and pretend play to arts and crafts and puzzles, we're always looking to feed imaginations with the toys we create.”

Other headline names at the Playworld Village include Ty, the world's largest plush manufacturer; and German companies Karaloon, a market leader for high quality latex balloons, and Spiegelburg, a Children's Book Publisher. Party Camel from the UAE, which specialises in all things party related, and Sarmadee from Palestine, which designs and manufactures educational toys, will also be part of the dedicated section.

Katrin Gille, Managing Partner for Karaloon, said the company is now just entering the regional market: “Karaloon has had some requests for our products from Middle East countries and so we've since started the GCC certification of our balloons,” she said.

“At Paperworld Middle East, we'll introduce the high quality and safe brand for balloons for the Gulf countries, and we'll show some new 2018 animal designs such as the Flamingo, Lama, Owl and Sloth, which have become very popular in recent months.”

The retail value for children's toys and games in the Middle East includes traditional toys and games (plush toys, dolls, action figures and related accessories, remote control toys, puzzles, games, and children's party items), and video game hardware and software.

According to EMI, traditional toys and games comprised 60 percent of the Middle East market in 2017 (US$2.1 billion), with video game hardware and software accounting for US$1.4 billon.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Paperworld Middle East, said: “The tendency of UAE and Middle East consumers to spend freely on acquiring toys and games is what is driving international interest in the region, and that's also clearly reflected in Paperworld Middle East's dedicated Playworld Village this year. 

“While the market continues to be driven by leading international brands, there's a growing niche for local and regional players with specialised products catering to regional preferences.” 

New features at Paperworld Middle East 2018 include The Green Room, a dedicated section for environmentally friendly products with ‘eco-credentials; and Corporate Gifts, for promotional items.  A series of one-day seminars highlighting the latest industry trends and developments will also be staged for the first time.  Returning features include Wrap Star, the region's only gift wrapping competition.

Paperworld Middle East is co-located with Leatherworld Middle East, the region's premier showcase of leather goods, accessories and supplies.  



Posted by : GoDubai Editorial Team
Viewed 19453 times
Posted on : Thursday, February 1, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Team F3-K steal limelight with treble triumph on first day of Fakhr Al Ajyal Championship for Falcon...
Next Story : Elite falconers to vie for top honours in Fakhr Al Ajyal Championship for Falconry - Telwah
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Rolls-Royce Motor Cars Achieves Historic Business Record
Celebrate the Month of Love with a Brighter Smile at The Smile Bar
Introducing Burberry Bespoke Fragrances
Longchamp Spring/summer 2019 Show
Malabar Gold & Diamonds opens a new showroom in Millennium Dubai Airport Hotel t...
Hankook 24 Hours of Dubai kicks off the 2019 season for Audi
Global Village presents Scheherazade, a timeless tale of intrigue and adventure
Always take the front row with this 7.2” supersized smartphone screen
Making many tones from one
Turkish Airlines reached the 80.2% Load Factor in December 2018.
Celebrate Valentine's Day With a Quintessential Timepiece From D1 Milano
Eberhard & Co. Gilda makes an extraordinary Valentine's Day gift
Tag Heuer Demonstrates Watchmaking Mastery With Its New Carrera Calibre Heuer 02...
Third Edition of Al Shira'aa International Horse Show Concludes with Thrilling Finale
Epson to participate at SGI 2019 for the 10th year highlighting high value solut...
The Preston watch collection by Coach
A Chaumet Valentine's Day Sentimental jewellery
Beef Sushi- Love at first bite
Bring out the Chef in your little ones at 800 Degrees Pizzeria
Bollywood Actor Anil Kapoor to inaugurate 2 new outlets of Malabar Gold & Diamon...
Dubai Festival City Mall's Festival Bay transformed with a new, larger-than-lif...
Persil Appoints Nancy Ajram as the new Regional Brand Ambassador
Shane Breen Wins Grand Prix Qualifier at Al Shira'aa International Horse Show fo...
Smart City Services at Silicon Park Reach Advanced Level of Completion
Flying Grand Regulator now available in new colour combinations
Joyalukkas Shopper wins BMW Car in DSF Mega Promotion
Time for Unsung Heroes to Be Recognised With Citizen Campaign
Nicole Kidman at the Golden Globe Awards
Walid Atallah's “Dream Dress”: The new revolution in the World of Fashion 2019
Al Mouj Muscat pays tribute to Oman with Layers of Oman Exhibition
Tissot PRS 516 Alpine Limited Edition A sporting tribute
Canadian University Dubai (CUD) launches degree program in Climate Change in par...
Union Coop Among the ‘Elite' Sponsors of The FAZZA Championships for People of D...
ADEK's Winter Activities Program in Abu Dhabi hailed a resounding success
S@TIS' traceability software packages to feature at Arab Health 2019
The Kingdom of Saudi Arabia's Minister of Energy, Industry, and Mineral Resource...
Audi turns the car into a virtual reality experience platform at CES
Citi UAE opens Citigold lounge in Abu Dhabi.
OMEGA reintroduces the iconic Calibre 321
Luxury jewelry house Dhamani 1969 launches exclusive CHRYSALIS collection
Scuderia Ferrari presents PILOTA Family Collection
Alawwal bank becomes first Middle East firm to offer AI training for all staff
DLD records growing demand on its smart applications
SteelFab 2019 attracts the participation of the largest leading companies in the...
2020 Cadillac XT6 Makes Global Debut
Emirates Nuclear Energy Corporation Celebrates 3rd Barakah Excellence Awards
Airbus achieves new commercial aircraft delivery record in 2018
Global Energy Forum: His Excellency Khalid Al-Falih's address on day three
The Region's Most Anticipated Shopping Festival Is Back at Burjuman
DLD strategic partner of Egypt Mega Property Show in Cairo