GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share
Global research study examines the adoption of and potential uses for machine learning in brand's online advertising operations
 
Dubai, United Arab Emirates – 7 January 2018 –  Criteo (NASDAQ: CRTO), the leading commerce marketing technology company, has commissioned IDC to conduct a global research study to explore the present and future impact of the application of machine learning on advertising creativity. The research published in an IDC White Paper entitled “Can Machines Be Creative?  How Technology is Tranforming Marketing Personalization and Relevance” , highlights the drivers and concerns of using programmatic advertising content, revealing how machine learning has the potential to transform future advertising and creative methods by delivering mass creative personalization.
 
The study found that marketers are transitioning from creative content produced by humans toward content produced by machines, and plan to use machines to automate the personalized delivery of creative content via online advertisements, for individual consumers. 64% of marketers believe optimized message targeting and real-time personalized advertising insertions are primary growth areas where machines will consistently and effectively be delivering business benefits by 2020.
 
Managing Director Emerging Markets Criteo, Dirk Henke, said, “As smart technologies like data analytics, automation and machine learning continue toward their inevitable convergence, marketing and advertising will experience yet another dynamic shift which will transform the nature of these industries.  Machine learning and automated personalization will eventually reach a point when their functionalities will be unified enough to automate the production of personalized creative content and deliver it to consumers in real time.” 
 
Although marketers are aware of the value and benefits of machine learning within the context of personalization, few are currently using it for this purpose. This is due to a lack of internal expertise and trust in machine-learning technology to provide the required level of customer data privacy and brand control. 
 
According to the White Paper, “IDC believes these brand concerns will gradually be assuaged as machine learning becomes more established within online advertising operations, and forecasts that machine learning will become pervasive across all elements of the advertising technology industry supply chain over the next five years to 2022.”
 
“The future in which AI (Artificial Intelligence) will be increasingly pervasive and operational in the global economy is nearer than ever.  It is critical for organizations to begin thinking about the momentum driving these technological advances and the direction in which it is proceeding, to outline a growth strategy that will drive competitiveness, profitability, and most importantly, engagement in our digital age”, added Henke. 
 
IDC predicts that spending on AI software for marketing and related businesses will grow at a very fast cumulative average growth rate (CAGR) of 54% worldwide, from around $360 million in 2016 to over $2 billion in 2020.
 
Some of the key findings of the survey are as follows:
  • Digitizing Marketing Communications for Personalization is Now Table Stakes – 34 % of advertisers and marketers are using digital technologies to personalize marketing communications.
  • Digital Enables Automation of Creative Content Personalization - over 50%, of our sample uses digital technologies to automate the personalization of creative content in marketing communications and over 30% plan to use digital technologies to personalize creative content in the future.
  • Familiarity with Machine-Learning Applications is High, but Usage is Low - 83% of the sample are familiar with machine-learning applications for communications personalization, only 14% are using it today.  33% of marketers are planning to invest in machine-learning technology for communications personalization, which suggests that latent demand is strong and the market willgrow significantly in the coming years.
  • Machine Learning Delivers Applications Today, with More to Come by 2020 – 66% of respondents believe that machine-learning technologies for personalized headlines and advertising copy; personalized advertising design formats such as layout, color sets, and sizing; and personalized advertising creatives are deliverable today.
  • Data-Driven Advertising Will Drive Customer Loyalty and Brand Relevance - Today, brands' advertising agenda is focused on generating customer loyalty (cited by 41%), gathering customer data (36%), and remaining a relevant brand that is at the top of consumers' minds (34%).
The incorporation of machine learning into automated, targeted personalized creative content, as well as its generation, represents the next frontier to be transformed by machine learning technology.  These attributes maximize the brand's opportunity for customer retention and life-time customer value (LTCV) to assure enterprise revenues and cash flow, and if utilized properly by early adopters, stands to be a powerful vehicle for the sustainable growth and competitiveness of organizations in the digital world.



Posted by : GoDubai Editorial Team
Viewed 7881 times
Posted on : Sunday, January 7, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : LG Exploring New Commercial Opportunities With Expanding Robot Portfolio
Next Story : Evoteq and Sharjah Health Authority sign MoU to lead digital transformation of healthcare sector
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Let It Glow
Filorga Launches FLASH-NUDE Collection
Let All Your Photos Be Merry & Bright
HP ProBook x360 11 G3 and G4 Education Edition
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
Chrono 4 Grande Taille - an extra-special timepiece
Tips and Tricks to Wash the Perfect Whites
30 Years of Ryder Cup Heroes Confirmed for the 30th Edition of the Omega Dubai ...
Nike Dubai, the largest Nike store in the MENA region, opens its doors in the Du...
Maintain Healthy Skin Year Round
PopSockets launches a new collection with crystals from Swarovski, the must-have...
American Eagle Is the Go-to Destination for Gifting This Holiday Season'
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
Akshay Kumar Stuns Audiences With Transformation Into Surprising Look for 2.0
GAZOO Racing Wins Australia Rally at FIA World Rally Championship
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
Newby Teas Launches Advent Calendar For Christmas 2018
Tissot Chemin des Tourelles
The Interiors Gift Guide with Home and Soul
Growth and inclusivity drive Avaya's channel strategy for 2019
Etihad Museum displays the UAE flag using 3D lighting
Time For Enchanting Moments
BharatMatrimony launches office in Dubai targeting 2 Million Indians
Holiday Handbags | GUESS
HE Sheikh Nahayan Mabarak Al Nahayan, UAE Minister of Tolerance opens In-Vitro F...
Kartik Aaryan attends Danube bash
France Attractiveness Scoreboard 2018 Released
International supervisory community meets to discuss challenges ahead for global...
UAE Exchange celebrates UAE National Day in association with RTA
Chinese Manufacturing Companies to Highlight Trade Opportunities in Middle East
UOWD's quality management expert wins ASQ-UAE Quality Professionals Award
Ring in a dazzling festive season at Ibn Battuta Mall
UAE Carriers announce aircraft formation to celebrate 47th National Day and Year...
Dubai's Most Magical Festive Market Opens at Dubai Festival City Mall
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
Dubai Customs wins 3 awards from Ideas UK 2018
Voting on UAE Superbrands 2019 Begins
Middle East economies are still dominated by oil sector development
Green Hope's November Advocacy
FBMA and 47 Emirati women celebrate UAE National Day
New Zealand Crowned Dubai Champions
Five-Star Euro NCAP for Jaguar's Electric I-PACE
National Hospital offering special UAE National Day Health Package for AED 47th
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
100 Day Countdown Begins for Special Olympics World Games Abu Dhabi 2019
Marina Mall sets new world record for Zayed legacy
BMW Group sales increase in October
Festive Gift Sets from Bubble T
UAE Innovation Award is now accepting submissions till the 20th December 2018