GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share
  • Already Delivering Category-Leading OLED TV and Impressive SUPER UHD TV,
  • LG Focuses on the Brains Behind the Display

DUBAI, Jan. 4, 2018 —  At CES 2018, LG Electronics (LG) will raise the home enter-tainment experience to another level with the introduction of ThinQ® artificial intelli-gence (AI) and an advanced image processor in its newest OLED and SUPER UHD TVs. ThinQ allows the implementation of hundreds of voice requests utilizing the com-pany's own open smart platform as well as third-party AI services. 

With AI functionality embedded in their TVs, LG customers can speak directly into the remote control to enjoy all the convenient features of today's advanced voice assistant technology. LG's ThinQ TVs also function as smart home hubs, offering access to other smart home products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that can connect to the TV via Wi-Fi or Bluetooth.

And with LG's newest α (Alpha) 9 processor powering the company's market-leading OLED TVs, viewers will experience further improvements in what many already con-sider to be the best TV picture quality. LG Nano CellTM SUPER UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide deeper blacks and enhanced colors, as well as nuanced shadow details for life-like images.

Transforming Modern Lifestyle Through Intelligence

LG's ThinQ offers an enhanced interactive experience in the company's newest smart TV lineup, including OLED and SUPER UHD TV models by employing Natural Lan-guage Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG's own deep learning technology, DeepThinQ. With a dramatically stream-lined setup process, viewers can easily and quickly connect to gaming consoles and ex-ternal soundbars. Users can search for information, images or videos featuring specific content by making a verbal request through the TV's remote control such as “show me all the movies this actor has starred in” or “show me yoga videos”.

LG TVs with ThinQ AI supports services based on Electronic Program Guide (EPG) to deliver information in real time or change to a channel that offers the content requested. Instruct the TV to “search for the soundtrack of this movie” or “turn off the TV when this program is over” without repeating the name of the program or entering a specific time. What's more, customers in certain countries will be able to utilize the Google As-sistant to control smart home devices such as lights or activate third-party services.

Picture Quality Close to Perfection

LG's newest α (Alpha) 9 intelligent processor provides true-to-life images with incred-ibly rich colors, sharpness and depth for more realism. A core innovative element of the α (Alpha) 9 is the four-step process of noise reduction, which boasts twice as many steps compared to conventional techniques. This algorithm allows for greater finesse in noise reduction, improving the clarity of images affected by distracting artifacts and en-abling more effective rendering of smooth gradations.

The processor also improves color performance, thanks to the advanced mapping capa-bilities make colors look closer than ever to the original content. The improved color correction algorithm allows for more natural colors by expanding the reference color coordinates seven-fold compared to before. α (Alpha) 9 is designed to support high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content such as sports and action movies. As a result of the new image processor, 2018 LG OLED TVs can display any content at max-imum quality for a truly spectacular viewing experience.

Maximizing Nano Cell with FALD Backlight and α (Alpha) 7

In 2017, LG made a significant achievement toward its highly ambitious vision for pro-ducing the ultimate LCD TV picture through its Nano Cell SUPER UHD TVs. By com-bining Nano Cell, FALD backlighting and the α (Alpha) 7 processor, LG's 2018 SU-PER UHD TV offers a host of technological advantages including deeper blacks, en-hanced image rendering, improved shadow details and accurate color from wide view-ing angles.

This year's SUPER UHD TV with FALD allows for denser backlighting zones throughout the display, contrary to edge-lighting where backlights are positioned on the edges behind the TV panel. LG's technology improves black levels and picture dimen-sions by independent control of LED light zones, improving shadow details and reduc-ing light bleeding resulting in enhanced contrast and superb picture quality.

Best Possible 4K Cinema HDR Experience

2018 OLED and SUPER UHD TVs from LG feature 4K Cinema HDR, which introduces a truly cinematic experience to the home, regardless of the format. LG's 2018 OLED and SUPER UHD TVs add support for Advanced HDR by Technicolor, building on a legacy of supporting most major HDR formats, from the superior viewing experience of Dolby VisionTM to HDR10 and HLG (Hybrid Log-Gamma). LG's 2018 OLED and SUPER UHD TVs process HDR images dynamically frame by frame using LG's proprietary algorithm, Enhanced Dynamic Tone mapping. Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based surround sound for the best audio-visual experience possible.

“LG is continually seeking to innovate in home entertainment and LG ThinQ along with the α (Alpha) 9 processor will deliver a TV viewing experience that is unrivaled in the industry,” said Brian Kwon, president of LG's Home Entertainment Company. “At LG, our interest is in improving user lifestyles and convenience, which our 2018 TVs amply deliver.”

Visitors to CES can experience LG's TVs of the future for themselves at booth #11100 in Central Hall of the Las Vegas Convention Center.



Posted by : GoDubai Editorial Team
Viewed 15372 times
Posted on : Thursday, January 4, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : LG's 2018 Speaker Lineup Wows With Premium Sound, Ease of Use and Now Smart Capabilities
Next Story : Nissan Brain-to-Vehicle technology redefines future of driving
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Let It Glow
Filorga Launches FLASH-NUDE Collection
Let All Your Photos Be Merry & Bright
HP ProBook x360 11 G3 and G4 Education Edition
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
Chrono 4 Grande Taille - an extra-special timepiece
Tips and Tricks to Wash the Perfect Whites
30 Years of Ryder Cup Heroes Confirmed for the 30th Edition of the Omega Dubai ...
Nike Dubai, the largest Nike store in the MENA region, opens its doors in the Du...
PopSockets launches a new collection with crystals from Swarovski, the must-have...
Maintain Healthy Skin Year Round
American Eagle Is the Go-to Destination for Gifting This Holiday Season'
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
Akshay Kumar Stuns Audiences With Transformation Into Surprising Look for 2.0
GAZOO Racing Wins Australia Rally at FIA World Rally Championship
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
Newby Teas Launches Advent Calendar For Christmas 2018
Tissot Chemin des Tourelles
The Interiors Gift Guide with Home and Soul
Growth and inclusivity drive Avaya's channel strategy for 2019
Etihad Museum displays the UAE flag using 3D lighting
Time For Enchanting Moments
BharatMatrimony launches office in Dubai targeting 2 Million Indians
Holiday Handbags | GUESS
HE Sheikh Nahayan Mabarak Al Nahayan, UAE Minister of Tolerance opens In-Vitro F...
Kartik Aaryan attends Danube bash
France Attractiveness Scoreboard 2018 Released
International supervisory community meets to discuss challenges ahead for global...
UAE Exchange celebrates UAE National Day in association with RTA
UOWD's quality management expert wins ASQ-UAE Quality Professionals Award
Ring in a dazzling festive season at Ibn Battuta Mall
Chinese Manufacturing Companies to Highlight Trade Opportunities in Middle East
UAE Carriers announce aircraft formation to celebrate 47th National Day and Year...
Dubai's Most Magical Festive Market Opens at Dubai Festival City Mall
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
Dubai Customs wins 3 awards from Ideas UK 2018
Voting on UAE Superbrands 2019 Begins
Festive Gift Sets from Bubble T
Middle East economies are still dominated by oil sector development
Green Hope's November Advocacy
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
FBMA and 47 Emirati women celebrate UAE National Day
Five-Star Euro NCAP for Jaguar's Electric I-PACE
New Zealand Crowned Dubai Champions
National Hospital offering special UAE National Day Health Package for AED 47th
Al Hosn Now Open to the Public
Marina Mall sets new world record for Zayed legacy
100 Day Countdown Begins for Special Olympics World Games Abu Dhabi 2019
BMW Group sales increase in October