GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share

Launch of Emaar's first New Year's Eve Direct Message (DM) experience to provide an automated guide for the festivities

Dubai, UAE, December 20, 2017:  Emaar Properties and Twitter announced today that they are partnering to live stream the New Year's Eve festivities in Dubai to a global Twitter audience for the second consecutive year.  

The live show will air on New Year's Eve, from Downtown Dubai at 11:30 pm GST/2:30 pm EST on the 31st of December and will be available worldwide to Twitter's logged-in and logged-out audience on Twitter and connected devices. The live stream will also be accompanied by a Twitter timeline, featuring the New Year's Eve related real-time conversation.

Emaar will also launch a Twitter Direct Message (DM) experience to assist viewers throughout their New Year's Eve celebration. Once people send a Direct Message via Twitter to @MyDowntownDubai, they will be directed to a series of automated steps to easily learn more about what's happening around the festivities. 

The DM experience will provide information that will range from the day-by-day New Year activity schedule and a selection of recommended hotels for tourists prior to the celebrations, to FAQ's for those heading to the viewing locations in Downtown Dubai on New Year's Eve.

During the live stream on Twitter, Emaar's new #LightUp2018 spectacle in Downtown Dubai, set to specially choreographed music, will span Burj Khalifa, the global icon, and include water-music performances at The Dubai Fountain. 

Ahmad Al Matrooshi, Managing Director of Emaar Properties, added: “With the added feature of Twitter's Direct Message experience, we are bringing all the excitement associated with our Light Up 2018 Downtown Dubai spectacle to a global audience in real-time. With several innovative features and surprises in store, the celebration will once again underline the spirit of positivity and global partnerships that Dubai fosters. Our partnership with Twitter demonstrates our focus on building engaging conversations about the celebration and about our nation with the world.”

Benjamin Ampen, Head of Revenue, Twitter, Middle East and North Africa, said: “We are excited to bring the Dubai New Year's Eve celebrations to our users around the world again after a successful experience last year. No matter where you are, viewers will be able to watch a never seen before spectacle and join the live New Year's conversation all on Twitter.”  

The stream will be available globally on @MyDowntownDubai.  You can join the conversation with the hashtag #MyDubaiNewYear that will unlock a customized Dubai-inspired emoji.  



Posted by : GoDubai Editorial Team
Viewed 8601 times
Posted on : Wednesday, December 20, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : 9th Skyline Inter-School Sports Festival
Next Story : Dubai Culture announces the winner of ‘Best Script Award'
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Global brands with lowest cost at Karama Ware house sale from this Thursday
Glam's Makeup Launches in the Middle East
Review: Facial with Dr Renaud's range at Nazih
Glasshouse Collection from Olivia Burton
CFB T3 000 Manufacture Movement Pioneering Peripheral Technology
CALVIN KLEIN WOMEN: The first CALVIN KLEIN fragrance developed under the vision...
Mr. Burberry Indigo Eau De Toilette
Hour Choice presents Coach New York Collection
Prevention, Not Cure: Kaya's ‘Hair Strength Therapies' Set to Rid the Gulf of it...
Tommy Hilfiger Iconic Sport collection
Matthew Fitzpatrick Wins the 2018 Omega European Masters
Executive Tourbillon Free Wheel
Introducing New Make-up From Rodial That You Need In Your Kit
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty
Rado reimagines a bold 1960s classic for the 21st Century
Scuderia Ferrari presents Fall winter collection
Kate Spade New York Presents Debut Collection From Creative Director Nicola Gla...
Introducing VK Beauty Lounge & Bar
Tata Communications Strengthens Cyber Defence in the Middle East with the Launch...
Alina Anwar Couture Launches in UAE
Rolls-Royce Motor Cars Takes the Luxury of Privacy to a New Level
Facebook Launches Community Help on Facebook Lite
Introducing Home Fragrance at Robinsons, Dubai Festival City
Dubai Culture Organises ‘Writing Literature Novels and Editing them as Play Scri...
British Classics Make a Comeback in Jack Wills AW18 Collections
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
Up Your Health and Lifestyle Game with the Huawei TalkBand B5
du and Holidays by flydubai partnership takes flight to bring great experiences ...
‘Unseen Potential' - Art from Scrap and Discarded Parts
CNN's Inside the Middle East explores the region's evolving photography scene
Ferrari World Abu Dhabi invites guests to enjoy the spectacular Friends & Family...
New Google Search feature launches for job-seekers in Arab world
Majid Al Futtaim and UNICEF Partner to Help Send 1 Million Children to School by 2020
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
Roberto Cavalli's Exclusive Duo of Fragrances
Audi headed for the future with Formula E and DTM
Al-Futtaim Toyota's Upgrade campaign brings back the hottest car deals
Sheikh Zayed, the First Falconer and Nature Protector
Your skin needs more than just sunscreen
Defying Age With Skin Republic's Gold and Platinum Face Masks
UHOA goes live with #YouBeUganda at Expo 2018
PAN Emirates bedroom festival with discount up to 70%
Abu Dhabi International Airport Hosts Sheikh Zayed Photo Exhibition
Why the Modern-Day Oil and Gas Industry Needs Millennials to Survive?
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Afghanistan Premium League T20 (APLT20) Draft 2018
Al-Futtaim ACE DIY and Home Security promotion
William Collection by Hugo Boss
Lacoste.12.12 Collection