GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share

Dubai, December 18, 2017:   For the first time in the region, Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign.

The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional e-commerce channel of Centrepoint, the Middle East's largest fashion retailer. The team from Google and MEC, a leading media planning agency, were involved in every stage of the campaign from planning, sharing best practices on creating videos to identifying the right audience which enabled the successful rollout of the videos. 

Commenting on the launch of the new feature, Alex Brunori, Creative Impact Lead Google MENA, said, “The video ad sequencing feature lets you string together ad creatives. You can pivot, you can react and you can take consumers down a different path depending on which ads are working for them. For example, advertisers can show a 15-second TrueView ad to build awareness, continue with another, longer spot that communicates product attributes, then follow with a six-second bumper ad to keep top-of-mind and drive to purchase. And they can build a longer story that lives in episodes, mirroring the always-on consumer lifestyle.” 

Shyam Sunder, Senior Marketing Head & E-commerce Lead at Centrepoint, said, “We are extremely pleased to work with Google to introduce the video ad sequencing feature. This is truly a collaborative campaign – one that brings together the expertise of our advertising agency and partners. 

“As a brand, we are continuously looking at innovative and clever ways to get our message across to our customers. This feature coupled with our creative campaign represents an innovative turning point for the brand that we are excited to share with our e-commerce customers and wider regional audiences,” he added. 

The e-commerce campaign from Centrepoint consists of a series of videos with the storyline revolving around an astronaut that has nothing to wear when she encounters an alien lifeform. YouTube and BBDO were both heavily involved in the evolution of the full form versions as well as the bumper adverts.

To live outside of YouTube these videos have also been incorporated into a wider website competition across Centrepoint's social media channels which is enlisting the help of customers to help design an out of this world spacesuit for the astronaut featured in the video content.

Shyam added, “This campaign design driven aimed at encouraging Centrepoint's customer to explore their creativity and apply their design skills in a way that requires them to think outside of the box, and out of this world! It will also give the final winners, who will be announced early next year, the opportunity to meet design professionals from within the advertising industry directly to work collaboratively on the final designs.”   



Posted by : GoDubai Editorial Team
Viewed 6570 times
Posted on : Monday, December 18, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : AUS students develop “smart system” to lower rate of car accidents
Next Story : Samsung Pay for the Holidays: Don't Let Your Wallet Weigh You Down This Festive Season
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Timeless Ties
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
The Perfect Gift Mark
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
New XE 300 Sport Edition Wins Gripping Ice Race
Get Vibrant and lively hair with Rahua's new Color Full Range
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Summertime Beauty Picks at Glambeaute.com
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Filorga Mesotherapist Derma Roller
du to Offer New 9.7-inch iPad With Apple Pencil Support
Skyline University College Economics Day 2018: One Step towards Tomorrow
Penny Scallan Design Launches in the Middle East
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
Pandora Shine Discover A New Way to Shine
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
MINI at Auto China Beijing 2018
The new BMW M2 Competition
Palladio Beauty - a Professional Line of Botanical & Vitamin-Infused Cosmetics
Stylish Nursing wear at Mums and Bumps
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Gifts for Ramadan at Hour Choice
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
10 Kg gold for 100 winners at Malabar Gold & Diamonds
Olivia Burton Marble Florals - Embrace these styles for a new artistic way to wo...
Genesis G70 Luxury Sedan Arrives in Middle East
Spring/Summer 18 Collection
Mido Ramadan Watch Collection
Understanding what women want Balmain reveals the Madrigal Mini II
Pandora Spring Embrace Nature's Beauty
Etihad Aviation Group Launches Four Initiatives To Commemorate The Year Of Zayed
The Beautiful Britain 2018
Adamavi - Elegant, Timeles S, and Reliable
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Pinky Goat Launches BROWME
Huawei Brings the Most Coveted Smartphone - HUAWEI P20 Pro to the UAE
April Marks Autism Awareness Month at Nursery Chain
Tommy Fleetwood joins OMEGA's line-up of golfing greats
Get ready for an exciting Ramadan at Danat Al Ain Resort
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
Hamdan Bin Mohammed Heritage Center Participates at Abu Dhabi International Book Fair
OPPO unleashes the new Selfie Expert F7 with a 25 MP AI powered selfie camera
Ashridge to help Saudi leaders explore and implement strategies for growth