GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share
  • 58 award winners announced at the MEPRA Awards
  • INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group win Best Integrated Campaign of the year
  • Etihad Airways wins in-house team of the year
December 14, 2017 Dubai, United Arab Emirates: The region's public relations industry gathered last night in Dubai to celebrate the 9th annual Middle East Public Relations Association Awards,
 
Weber Shandwick MENA won the coveted Agency of the Year award. INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group won the Best Integrated Campaign of the year for the 'Together for a world first' campaign, while Etihad Airways won the In-House Team of the Year. 
 
Overall, 58 campaigns and individuals won for their creativity, innovation and execution, with Hill and Knowlton, Four Communications Group and Memac Ogilvy and other agencies wining multiple categories. 
 
A record-breaking 229 awards entries were submitted for this year's MEPRA Awards from across the region.
 
The entries were judged by a 30-strong independent jury of the leading regional agency and in-house public relations professionals and global industry figures including Toby Gregory from Godolphin and Bashar Al Kadhi from Hill+Knowlton Strategies.
 
The jury selected winners that demonstrated excellence in strategic approach, research, planning, creative tactics and evaluation.
 
“Each year the quality of MEPRA Awards entries gets more impressive, making the task of the jury tougher and demonstrating the progress of our regional public relations industry. Winners can be proud that they have delivered work that is amongst the world's best in our profession.” Ray Eglington, Chairman of MEPRA and Group Managing Director at Four Communications, said: “The MEPRA Awards were established nine years ago to drive excellence in the region's public relations industry and celebrate our best work. I am sure the achievements of this year's winners will encourage everyone in our industry to deliver great work that contributes to the growth of regional organisations and economies and strengthens the role of public relations in the Middle East. I congratulate them.” 
 
The full list of winners and highly commended campaigns is below:
 
  Gold winner Silver winner Bronze winner
Category Agency Client/Campaign Agency Client/Campaign Agency Client/Campaign
Agency of the year Weber Shandwick MENA
Best Integrated Campaign INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group 'Together for a world first' JLL with Four Communications Group “Alternative Thinking” ASDA'A Burson-Marsteller The Middle East: A Region Divided - The Ninth Annual ASDA'A Burson-Marsteller Arab Youth Survey 2017
Best Launch Live Event/Stunt INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group 'Unleash Your Potential' LG-One A tower of chocolate with LG Dual Cool Hill+Knowlton Strategies HSBC Rock the World of Golf
 
Best Use of Sponsorship Matrix PR Himalaya Arabs Got Talent Sponsorship BPG Cohn  & Wolfe UniteFor Campaign by BPG Cohn &Wolfe Memac Ogilvy PR -Dubai Potatoes On Mars
Best Use of Traditional Media Relations (Consumer/Trade) TOH PR Monte-Carlo: Modern Glamour for the Middle Eastern Millennial Brazen PR Brazen Gets Behind the Wheel with Careem Memac Ogilvy PR-Lebanon UNICEF-Back to School- Ana Hader (I am present)
Best Use of Digital PR Markettiers DMCC - Made for Trade Live Weber Shandwick MENA United States Agency for International Development (USAID) - Our hands tell a story Cicero & Bernay PR Deliveroo - Max of Arabia
Best Use of Influencers Hill+Knowlton Strategies #MyPorscheDXB - Starting a journey with influencers for Porsche Middle East & Africa Airbus Own the sky - on your way to Manchester and back Action Global Communications Fairy Platinum dishwasher tablets launch
Business to Business TOH PR Boom Supersonic: Heralding the Jet Age Oracle Oracle VAT Campaign BPG Cohn & Wolfe Booz Allen Hamilton MENA
Consumer Goods INFINITI Middle East with Four Communications Group 'Born to Challenge' Hill+Knowlton Strategies #Feelthefloatride - Reebok Hill+Knowlton Strategies #MyPorscheDXB – Starting a journey with influencers for Porsche Middle East & Africa
Consumer Services Memac Ogilvy PR -Dubai Huawei FUT BOT Rove Hotels with Four Communications Group Happiness without Borders BPG Cohn & Wolfe Hotels.com ‘Travel to Embrace Similarities and Explore Differences'
 
Corporate Reputation & Image Weber Shandwick MENA First Abu Dhabi Bank - Day One Launch and Brand Unveil ASDA'A Burson-Marsteller ‘The Middle East: A Region Divided' - The Ninth Annual ASDA'A Burson-Marsteller Arab Youth Survey 2017 Memac Ogilvy PR -Dubai Lenovo Hadia Time
Crisis Communications Weber Shandwick MENA McDonald's Kuwait - Beef Nation Grey #MadeinQatar    
Internal Communications Dolphin Energy The CORE Project Abu Dhabi Media with Four Communications Group “The Gatherings” A revitalised take on employee engagement Edelman The Majid Al Futtaim Communities Manifesto
Financial Communications Impact Porter Novelli Wills & Probate Registry - Take Care of Tomorrow Weber Shandwick MENA Dubai Gold and Commodities Exchange (DGCX) – The Exchange with the Midas Touch ASDA'A Burson-Marsteller Emirates NBD : #TogetherLimitless
Government Communications & Public Affairs ENEC with Four Communications Group Powering-up the nation, Ensuring a positive reception of civil nuclear energy within the UAE Edelman The Mohamed Bin Zayed Majlis for Future Generations Cicero & Bernay PR Dubai Culture- Etihad Museum
Healthcare Memac Ogilvy PR-Dubai Potatoes on Mars Memac Ogilvy PR-Dubai Lifebuoy - Handle on Hygiene Weber Shandwick MENA Children's National - Drawing New Frontiers
Social Responsibility & Environmental PR Weber Shandwick MENA Children's National - A Very Special Place Abdul Latif Jameel Motors Abdul Latif Jameel Road Traffic Safety Initiative BPG Cohn & Wolfe UniteFor Campaign by BPG Cohn&Wolfe
In-House Team of the Year Etihad Airways
Young Communicator (Agency) Winner: David Willett - Weber Shandwick MENA Highly Commended: Angelina Hedra - Weber Shandwick MENA
Young Communicator (Corporate Side) Hanisha Lalwani - Marriott International
 
 
 
 
 



Posted by : GoDubai Editorial Team
Viewed 17050 times
Posted on : Thursday, December 14, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : DIFF Closes With Full Force on the Red Carpet
Next Story : Masdar Park at Masdar City reopens for the Abu Dhabi community
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Purely Pandora Classics With a Twist
Festive Gifting Guide
New 1948 Seamaster Watches Join the Ranks
Tryano Launches Elemis
Add a festive sparkle to your eyes with Palladio Beauty
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
Parmigiani Fleurier, new Friends of the Brand – ice-hockey superstar, Evgeniy Ma...
Hour Choice presents Coach Park Collection
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
Certina DS PH200M collection
Joyalukkas brings joy to hundreds around the world with gold bar giveaway this f...
Tissot T-Race Marc Marquez
LACOSTE presents its new Legacy collection
Coca-Cola Puts Extra Fizz Into Its Factory Thanks to Digitisation
Oh So Heavenly! Bath Sets from Glambeaute.com that make a great gift this festi...
Sawalef Perfumes is now available at Mirdif City Centre
Introducing Nokia 3.1 Plus to the UAE
Introducing the GUESS Holiday 2018 Collection
The Custodian of the Two Holy Mosques King Salman bin Abdulaziz honored Huawei w...
Souq.com's Biggest Ever White Friday Sale
Zoho launches its cloud accounting software in Bahrain
The new BMW 8 Series Convertible.
The Ultimate Festive Guide For Little Ones
Puma Launches RS-X Toys
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
Jaguar F-Type Rally Cars Celebrate 70 Years of Sports Car Heritage
Superhero Color Runners Prove We Are All Unstoppable!
Alstom delivers first Dubai metro trainset on time
Special Olympics Will Create a Legacy of Inclusion Through Art
Puma Drops Cali in New Colorway
Celebrate a Month-long Festive Feast at Swissôtel Al Ghurair
Kors Dubai: Michael Kors Celebrates A New Middle East Flagship Store and Specia...
Mademoiselle Longchamp
Audi Innovation Award Winner Announced at Dubai Design Week
Sheikh Mohammed Bin Rashid Al Maktoum Global Aviation Award
Epson's Saudi roadshow highlights environment friendly Inkjet printers in line w...
MDC Business Management Services Wins ‘Best Shared Services Initiative in UAE' Award
Roda Hotels and Resorts named front-runner and pioneer of the regions hospitalit...
Celebrated singer and songwriter Atif Aslam set to perform at BOLLYWOOD PARKS™ Dubai
HE Abdulla Ali Bin Zayed Al-Falasi officially opens HR Summit & Expo 2018
Turkish Airlines reached 83.4% Load Factor in October
The Central Bank's Higher Sharia Authority Discussed the Sharia Governance for t...
The IKEA Soft Toy Drawing Competition Is Back to Bring a Child's Dream Toy to Life!
Groundwork begins at historical Mina Al Sultan Qaboos
‘Successful Food Factories of the Future will be Driven by data' – Opening of Ag...