GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
The Home launches its first furniture hyper store in Dubai
  • The Dh65 million furniture store looks to address import dependency
  • The three-floor hyper store located in Al Barsha, Dubai, is poised to become a modern homemaker's paradise with abundance of choice and convenience
  • Company plans five more large-format retail outlets to spread the brand and address gap in the Dh65 billion home furnishing and interiors sector in the GCC

Dubai, UAE, December 13, 2017:  ‘The Home', a new home décor and furnishings brand, has launched it's first-ever hyper store in the UAE at an exclusive function in Dubai, with an investment of Dh65 million. 

The new brand will help reduce imports and boost the US$17.7 billion (Dh65 billion) interiors and home furnishing market in the GCC, that is mostly thriving on imported goods. The Home manufactures more than 40 per cent of its bedding and sofa products in the UAE, thus reduces import dependency of the Gulf countries.

According to Ventures Onsite – a research organization – the value of interior-based design and fit-out spend has risen from US$15.5 billion (Dh55 billion) in 2016 to US$17.7 billion this year, with the steep rise attributed to near-constant innovation and what experts describe as “ever-changing personal preferences”. 

The UAE's home furnishing and interiors sector is poised for a massive growth due to the delivery of 55,000 new homes in 2017-18, as well as the delivery of 40,000 new hotel rooms in Dubai to boost the hotel inventory to 140,000 rooms and serviced apartments ahead of the Expo 2020.

Besides, the bulk of the Dh3 trillion worth of construction projects that will be completed by 2020, will increase the interiors product demand. The Home will help the country to meet the rising demand.

This hyper store of the home-grown brand located on Umm Suqeim Road occupies an area of over 100,000 square feet spread out over an innovative layout of three levels. The new brand was launched by His Highness Sheikh Dr. Majid Saeed Rashed Al Nuaimi, Member of Ruling Family of Ajman, Mr. Sugathan Janardhanan, Chairman and Managing Director, Royal Furniture and Mr. Sulin Sugathan, Director, Royal Group.

The new UAE's home-grown brand produces 40 per cent of the bedding mattresses and sofa sets in its factory in the UAE – that helps reduce the country's dependence on foreign imported products.

The company offers 30 per cent discount on all products for a week, to help customers visit, plan and purchase their household items at their convenience. This will also help them save on the 5 per cent value-added tax (VAT) that will be effective from January 1, 2018.

‘The Home' will serve as a one-stop-solution for bespoke and specially crafted furniture which will become paradise for the modern homemaker. The new store seeks to give its customers a brand new furniture & home accessories experience, as well as novel ideas and displays to match the distinct lifestyle requirements of the Middle East. Customers will be able to pick curated pieces from across the world for their living spaces, dining rooms, bedrooms and more, all in one place; to create a truly beautiful and harmonious home.

Mr. Sulin Sugathan, Director, Royal Group said, “It is with great pleasure that we announce the launch of our new brand- ‘The Home' in this region. It is a brand that will be the ultimate destination for modern and contemporary furniture specially curated for the Middle Eastern cosmopolitan tastes and preferences. Customers can also benefit from additional offerings which we have tried to integrate in to this concept store.”

With various levels mirroring actual living spaces, the store not only hosts a wide assortment of home furniture and accessories, but also has a great environment which is designed to be hassle-free and make you feel completely at home:

Level 1 has a valet service to ensure ease of parking for customers. This level houses kitchenware, homeware, outdoor furniture, lighting solutions, home accessories and more. 

Level 2 houses curated inspiration zones and solutions for bedrooms, living rooms and dining spaces. The Home also offers customers furniture to optimize their living spaces and give them more freedom.

Level 3 has a unique Man Cave setup which offers unique and thoughtful items for men looking to decorate their personal spaces. This level also has a ladies room, a mother's room, a play area designated for children, kids' furniture and Design Studio.

Mr. Sugathan Janardhanan, Chairman and Managing Director, Royal Furniture said, “We are proud to take our expertise in furniture and furnishings to the next level and expand our ventures in this region with the launch of ‘The Home'. Our vision is to introduce many more stand-alone stores in this region by 2020 and continue to offer on-trend, custom-made and branded furniture.”




Posted by : GoDubai Editorial Team
Viewed 20661 times
Posted on : Wednesday, December 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Add classy and timeless furniture and décor pieces to your home with United Furniture's festive coll...
Next Story : Pan Emirates Home Furnishings launches its online store and mobile app
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Skyline Book Fair 2018
The Bremont Waterman
Holiday hair: The best product to keep your locks smelling fresh and protected
ServeU to Take Huge Leap Forward with Smart Cleaning Robots
Emirates celebrates inaugural flight to London Stansted
Chronoswiss' Exclusive Limited Edition Flying Regulator Marks 31st Anniversary o...
Blackberry Key2: An Icon Reborn
Marchon Eyewear Summer 2018 Collections
The Future Takes The Past Tense
CSR Initiatives by Malabar Gold & Diamonds continues in full strength
du Distributes Eid Gifts at Al Jalila Children's Hospital
Consulate General of India Mr. Vipul came as CHIEF GUEST at the blood donation c...
DWTC events drive AED 12.7bn in economic value for Dubai, fuelling record 3.3% c...
Al-Futtaim ACE celebrates Eid with exciting offers and activities
24 hour Mega Sale at Dalma Mall!
Beauty on the Go
Purify Your Skin with Skin Republic
A Sparkling Gift Guide for Eid al-Fitr by Mouawad
Filorga introduces two new additions to its UV-BRONZE range offering a comprehen...
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV -...
Skin Hydration is one of the primary challenges our skin faces in the UAE
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia ...
New open-air member of the AMG GT family
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Acr...
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com
Hamilton Jazzmaster Maestro Auto Chrono
The Summer Just Got Sweeter with the New Palm Candy Collection from Max
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision i...
Tissot Chrono XL Tour de France Special Edition Cycling just got big
Dubai to Witness the First Ever Jewellery Season With Grand Discounts and Surprises
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real ...
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia
The Rado True Phospho wins 2018 Good Design Award®
The Lacoste Moon Collection
Axalta and Mohamed Naser Al Sayer Toyota Service Body Shop Go Green in Kuwait
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
Eid Al Fitr, the FIFA World Cup and much more at Danat Al Ain Resort
Zulekha Hospital surgeon saves patient from losing normal hand functions
Eight Tips to Avoid Overindulging this Eid
Summer Romance in the air with Max's new seasonal Collection
Celebrate Eid Al-Fitr with Emaar Entertainment
Medeor 24x7 International Hospital, Al Ain - Quran Competition
DHA Hospitals becomes first in the Emirate to use clip technology by angiography...
Dubai Summer Surprises Calendar of Events Revealed
Ibn Battuta Mall debuts three international kids' shows this Eid Al Fitr and DSS
Celebrate Eid Al Fitr at Dubai Festival City
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
Mido Baroncelli - A Trilogy of Limited Editions