GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share
  • Consumers expect technology interactions to be controlled by intonation, facial expression and body language 
  • Earphones will become a 24/7 accessory, even when sleeping
  • 51 percent of Augmented Reality/Virtual Reailty users believe artificial intelligence (AI) will render ads indistinguishable from the actual products
Dubai, UAE, December 11, 2017:  Exploring the future from an early adopter user perspective, Ericsson (NASDAQ: ERIC) ConsumerLab presents the seventh edition of its annual trend report The 10 Hot Consumer Trends for 2018 and beyond.
The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.
 
These are the 10 trends for 2018 and beyond:
  1.  Your Body is the User Interface: More than half of current users of intelligent voice assistants believe that we will use body language, expression, intonation and touch to interact with tech devices as if they were fellow humans. Some 2 in 3 think this will happen within a mere 3 years.
  2.  Augmented Hearing: 63 percent of consumers would like earphones that translate languages in real time. 52 percent want to block out a family member's snoring. 
  3. Eternal Newbies: 30 percent say new technology makes it hard to keep their skills up to date. But it also makes us instant experts. 46 percent say the internet allows them to learn and forget skills faster than ever. 
  4. Social Broadcasting: Social media is being overrun by traditional broadcasters. But half of consumers say AI would be useful to check facts posted on social networks. 
  5. Intelligent Ads: Advertisements may become too smart for their own good. More than half of augmented reality (AR)/virtual reality (VR) users think ads will become so realistic they will eventually replace the products themselves. 
  6. Uncanny Communication: 50 percent think not being able to tell the difference between human and machine would spook them out. 40 percent would also be spooked by a smartphone that reacts to their mood. 
  7. Leisure Society: 32 percent of students and working people do not think they need a job to develop a meaningful life. 40 percent say they would like a robot that works and earns income for them, freeing up leisure time.
  8. Your Photo is a Room: Imagine being able to walk into a photo and relive a memory. 3 out of 4 believe that in only 5 years they will use virtual reality to walk around in smartphone photos. 
Streets in the Air: City streets may be choked with traffic but the skies remain free. 39 percent think their city needs a road network for drones and flying vehicles. But almost as many worry that a drone would drop on their head. 
 
The Charged Future: The connected world will require mobile power. More than 80 percent believe that in only 5 years we will have long-lasting batteries that will put an end to charging concerns. 
 
Michael Björn, Head of Research, Ericsson ConsumerLab, says: 'We are entering a future where devices neither have buttons and switches nor need to be controlled digitally via your smartphone. In fact, this may be a necessary change, as it would be difficult for people to learn a new user interface for every device that gets connected to the Internet of Things.
 
“Today, you have to know all the intricacies of the devices you use. But in the future, the devices will know you instead. For this to become a reality, devices must be able to relay complex human interaction data to cloud-based processing, and respond intuitively within milliseconds, increasing requirements on next generation connectivity.”
 
The insights in the 10 Hot Consumer Trends for 2018 report are based on Ericsson ConsumerLab's global research activities over more than 22 years, and draw on data from an online survey of advanced internet users in 10 influential cities across the world, performed in October 2017. Although the study only represents 30 million citizens, their early adopter profile makes them important to understand when exploring future trends.



Posted by : GoDubai Editorial Team
Viewed 7527 times
Posted on : Monday, December 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Investment into future technology: GROHE starts operations at new zinc manufacturing facility in Kla...
Next Story : Etisalat Brings the New MotoZ2 and Moto Mods Exclusively to UAE Subscribers
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Festive Gift Sets from Bubble T
Get Ready for Party Season with Lottie's new make-up hits
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
New 1948 Seamaster Watches Join the Ranks'
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Interview with Asil Attar, CEO of Al Yasra Fashion
Dubai Shopping Festival Wednesday Specials at The Smile Bar
DKNY Launches (Limited Edition) Holiday 2018 Collection
Extra Fort Automatic continues to set style standards
CITIZEN's “#MyBetterStartsNow” campaign seeks out UAE's inspired and driven indi...
Model of the Year Takes Camo to Catwalk Level
Johnny Depp Wears a Corum Bubble Skull
Pure Gold Jewellers celebrates the festive season with new diamond necklace desi...
TIPS & TOES: January 2019 Special Offers
Winter wool Christmas must- haves
Samsung Galaxy A9 – Designed to capture the world in its fullest
Chic and Stylish Wraps with a 3 in 1 effortless concept
Michael Kors Collection Transeason 2019 Press Presentation
Santa is Coming to Town!
Marni Introduces Marni Rothko, A 7-layer Acetate Frame With a Vivid, New Color ...
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Bus...
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory
UAE students win top awards at international math competition in Malaysia
Enjoy 11 exciting new street entertainment shows at BOLLYWOOD PARKS™ Dubai
Get Party Ready with Champion Cleaners
'Introducing the GUESS Jeans Fall 2018 Collection'
Over 80 developers showcase top projects at Indian Property Show in Dubai
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
Ring in the New Year With Four Firework Shows at Dubai Festival City Mall
Puma and Hasbro Announce New Collaboration
Nine winners honored by DQG for their innovative ideas at the 10th Global Contin...
Over 2,000 Cyclists Took Part in the Cycle Challenge of the Year
SAVEX 11 TO 15 DECEMBER 2018
Facebook Watch: What We've Built & What's Ahead
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
Cosy, chic coats from Marks & Spencer
His Highness Sheikh Saud discusses collaboration with British Consul-General And...
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
Listen to the Autism Beat Gala Dinner at Atlantis - The Palm
Arla Foods launches initiative with UAE Ministry of Education to promote healthi...
CBUAE and Central Bank of China meet to Enhance Renminbi Clearing in the UAE
Julphar to Launch Wearable Insulin Delivery Device in GCC
Bawabat Al Sharq Mall is all set to welcome an exciting festive season with 'Wi...
It's a Wrap! The Second JLT Restaurant Awards Conclude with a Glitzy Ceremony At...
Joe's Backyard Opens at the Holiday Inn, Dubai Festival City
Young Emirati Champion Rashid Al Dhaheri Powers Ahead to Stunning Victory at the...
Dubai Islamic Bank triumphs at Islamic Business and Finance Awards 2018