GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share
“Winning a Good Design Award alongside firms like Apple is recognition indeed. This prize honours the memory of Louis Moinet, thus restoring the watchmaking genius who invented the chronograph to the pantheon of universally acclaimed artists.” JMS
 
Dubai, UAE, December 10, 2017:  Memoris has just received the distinction of winning a prize in the international Good Design Awards, one of the most highly-renowned competitions in the world. For 67 years now, the Good Design Awards have assessed the extent to which creative designs enrich the contemporary world. Some 1,000 applications were submitted by companies and independent designers in 2016, from 46 different countries. 
 
As well as Memoris, Apple's iPad also received an award. The design of both items surpasses the merely utilitarian; they are the stuff of dreams, adding a touch of soul, and offering a coherent aesthetic vision of what beauty is – even when the object in question is intended to serve a useful purpose. 
“No true artist can ever be behind their own times” – Louis Moinet (1768-1853)
 
Louis Moinet was an artist, a watchmaker, and a humanist, and is famous for having invented the chronograph – back in 1816. Two hundred years on, to pay tribute to his legacy, the Ateliers named after him felt it was appropriate to come up with something new: Memoris, for which the chronograph is not an additional function, but rather the focal point in terms of style and technique. 
 
Its action can be admired in its entirety by activating the pusher. The column wheel orchestrates the graceful ballet of the gears, passing information to the hands. The chronograph sits proudly alone on the dial side. 
 
A complete redefinition of watchmaking aesthetics
 
The starry base of Memoris consists of a brass plate coated in a translucent blue. The stars themselves have been created using an entirely new fixed graver process. This involves attaching a specially-made lathe to a traditional rose engine (also known as a guillocheuse).
Individual stars are all fashioned to feature different angles and depths, so that each and every one captures as much light as possible. The process used is unprecedented in watchmaking – and the outstanding result gives the novel impression of stars that really are shining. 
 
Louis Moinet has also come up with a wholly exclusive use of synthetic gemstones. Usually destined to serve as good pivots and provide proper lubrication of the movement components, gemstones have now found a new purpose elsewhere: black zircon, in a screwed setting, takes on a decorative function here – on the Memoris case horns.
 
For the flange and counter bridge, Ateliers Louis Moinet have used a revolutionary translucent material. Its precise makeup, produced by combining a number of composite materials and using high-temperature vacuum moulding, is a closely-guarded secret. It offers a unique advantage: it is through-coloured – and yet the same time maintains a certain degree of transparency.
 
Using it in translucent dark blue on the flange of the Memoris adds an exclusive sense of depth, whereas an opaque flange would have ‘locked down' the timepiece. Thanks to this material, the counter bridge is transparent, too, ensuring the wearer can admire the night blue sky – without missing a single star.  
 
MEMORIS TECHNICAL SPECIFICATIONS 
 
The first chronograph-watch. A spectacular and innovative chronograph, displaying the 147 elements of the chronograph function on the dial side.
Caliber LM54: The automatic movement boasts 302 parts – and the “Energie Plus” System.
 
Movement: Automatic, «Energie Plus» System
 
Frequency: 28,800 vph (4 Hz)
Power reserve: 48 hours
Jewels: 34
Case diameter: 46 m
Functions: Hours, minutes, Chronograph
Water resistance: 50 mtr
Strap: Alligator
Width between lugs: 24 m
Buckle: folding clasp
Case material: 18K Gold 



Posted by : GoDubai Editorial Team
Viewed 17257 times
Posted on : Sunday, December 10, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Step into Lili Miro's World of Luxury for Men
Next Story : RUNWAY DUBAI creates a new buzz campaign for fashion tourism
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
100% Vegan New… Body Yogurts 15 Seconds to Glowing Healthy-looking Skin Spoon It on
Therése Neaimé- Sold to perfection
Marni Eyewear Collection, Exclusively Available at Grand Optics
Linda Paradis brings non-invasive ink removal to Dubai
Leaves of Joy
ba&sh The Modest Collection
Sandro's SS18 Top Picks - It all begins with color!
Martin Hoping for Amstel Gold as Irishman Leads Team to Ardennes Classics
Sony's PXW-Z280, World's first 4K 3-chip Camcorder with new 1/2-type Exmor R CMO...
Timeless Ties
IKEA announces latest INDUSTRIELL and HJÄRTELIG Collections
Scuderia Ferrari Abetone Collection
HP's New High-Performance Workstations Push Creative and Technical Workflows to ...
Tommy Hilfiger's SS2018 men's and women's watch collection
Boss watches presents the Ocean Edition
Al-futtaim Names Its New Dubai Lifestyle Mall – ‘Festival Plaza'
The Chronofighter Grand Vintage by Graham is exactly as big as it appears in the...
Sophie's Café Introduces Ve-Gang Tuesdays for ladies starting from 17th April
Nikon D850 and D7500 presented with Red Dot Award: Product Design 2018
Skyline Mega Fitness Challenge Sparked Positivity and Happiness
Japan's Masazo Nonaka Is Awarded Guinness World Records Title for Oldest Living ...
Accessories Collection 2018 Gentleman Attitude
MG Motor and Al Yousuf Motors Open New Dubai Showroom
Trend Alert from kate spade to help you pull off the cool girl look when you're ...
COLAB - Dry Shampoo
Latifa bint Mohammed visits PCFC's stand at DIGAE, hails state-of-art initiatives
Summertime Beauty Picks at Glambeaute.com
Sony unleashes refined creativity with the new FS5 II
Get the best bargains at Dragon Mart's End of Season Clearance Market
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
ICBA, Dubai Carbon team up for sustainability projects
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
Indie Film ‘Selfie' Premieres in Dubai
PCFC's stand at DIGAE sees heavy diplomatic footfall
ETIHAD AIRWAYS BOOSTS SERVICES TO MOROCCO
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre
Finnair to offer a hand baggage only ticket type on selected North Atlantic routes
GMIS Signs Memorandum of Understanding With Italian Pharmaceutical Leader Farmin...
Airbus and Zodiac Aerospace enter into a partnership for a new lower-deck passen...
International Property Show and Dubai Property Festival drive exclusive banks offers
HONEYWELL TO INSPIRE NEXT GENERATION OF PROGRAMMERS AND SCIENTISTS AT THINK SCIE...
Airbus launches new Cabin-Flex option for A380 with Qantas
Skyline University College Economics Day 2018: One Step towards Tomorrow
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Dubai Property Show and International Property Show kicks off 14th edition with ...
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
50-YEAR ANNIVERSARY OF A MATERNAL HEALTH BREAKTHROUGH