GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share
  • Newly inaugurated store in Deira City Centre is the largest of its kind in the region
  • Xiaomi's flagship Mi MIX 2 launched at the opening ceremony

United Arab Emirates, 9 December, 2017 -  Global technology leader Xiaomi has opened its second Authorized Mi Store in Dubai. In partnership with its local distributor TASK FZCO, Xiaomi launched the second Authorized Mi store in the UAE, less than four months after the first store. This highlights Xiaomi's unwavering efforts to bring more innovative products at accessible prices to Mi Fans in the Middle East and North Africa (MENA) region.  

Located at Deira City Centre in Dubai, the company's second physical store is the largest of its kind in the region and features a wide range of Xiaomi products—providing customers in the UAE and other MENA nations with best-in-class experience of its top offerings, from Xiaomi's smartphones such as the flagship Mi 6 to Mi Ecosystem products including Mi Air Purifier 2, Mi Band 2 and the 10000mAh Mi Power Bank, among others. Customers can also purchase the recently launched Mi A1 and Redmi Note 5A at the new store.

Mi MIX 2: Innovation on Full Display

At the opening ceremony today, it was announced that Xiaomi's flagship smartphone Mi MIX 2 is available across the UAE. As a gorgeous evolution of Mi MIX, the revolutionary concept phone launched in the local market this February, Mi MIX 2 is 11.9% smaller, and has a 5.99-inch screen with a 18:9 full screen display, which delivers a stunning appearance with the screen almost entirely filling up the front surface. 

Jointly designed with world-renowned designer Philippe Starck, Mi MIX 2 represents Xiaomi's efforts in pushing ahead with the use of ceramic. It has a beautiful ceramic back, which features a four-sided curved design that transitions smoothly into the aluminum frame.

Mi MIX 2 will be available in the UAE for 1899 AED for the 6GB + 64GB version. 

Raymond Tian, Xiaomi's Global Strategy Director, said: “The opening of our new Authorized Mi store reflects our commitment to provide UAE customers with greater accessibility to our broader product range. They will not only experience a rich array of Xiaomi's smartphones and Mi Ecosystem products, including Mi Band 2, Mi Power Bank, Mi Bluetooth Speaker and more, but also purchase them directly.”

“The UAE with its immense potential is a key market in our expansion strategy in the MENA territories thanks to its rising economy, growing middle class, surging consumer confidence in technology, and increasing domestic consumption. Xiaomi, which is at the forefront of cost-efficient technological innovations, will capitalize on these many local and regional growth opportunities as we aspire to be seen as a leading technology company in the regional,” Tian added.  

Ravi Mathew, Chief Operation Officer of TASK FZCO, said: “The overall mobile market in the region is changing rapidly. The UAE is responding well to the introduction of connected smart handheld devices available at affordable prices. And since its entry into the UAE market, Xiaomi has seen remarkable growth. TASK is more than pleased to continue our partnership and collaboration with Xiaomi to enable more people to enjoy Xiaomi's high-quality products with amazing prices.” 

The new Authorized Mi store is located on the third floor between VOX cinemas and dine-in food court at Dubai Deira City Centre.



Posted by : GoDubai Editorial Team
Viewed 13694 times
Posted on : Saturday, December 9, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Lenovo DCG Appoints Ingram Micro as Value-Added Distributor in Kingdom of Saudi Arabia
Next Story : Huawei's ultimate gift guide for the 2017 Holiday Season
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Bhima Jewellers inaugurates new store in Rolla, Sharjah
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Panasonic's latest LUMIX DMC-TZ220 is the Ultimate Travel Companion
Summer Spirit
Instantly Refreshed Hair with HASK
Joyalukkas brings joy to hundreds around the world with summer gold bar giveaway
How to choose the right mascara
Kaya Skin Clinic's Expertise is pushing the Boundaries of Botox
Tissot Chrono XL NBA Team Collection Sporty Gets Smart
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Hour Choice presents Coach Astor Collection
Joyalukkas adds a new destination for jewellery lovers in Al-Balad, Jeddah, KSA
Taresh Al Hashimi's Oud Concert Brings Stories from the UAE's Coast to Brazil
Creating #futureclassic: Swatch Launches Skin Irony Collection
Transform your look with the ‘Perfect Brows'
FALL 2018
Delicious Whole Cakes at Sophie's Café from AED99
13 Emirati Authors Launched into the Portuguese Book Market
Dual Front Camera and Artificial Intelligence Power the Next Generation Super Selfies
Head to Modhesh World for Summer Fun Before the School Run
Ferrari introduces the world's first low-bake paint technology
“The world is thirsty for an Arab superhero"
Huawei Consumer Business Group Announces 2018 H1 Business Results
Favourite florals: Bloom with our top floral picks from bebe
Scuderia Ferrari presents ASPIRE collection
Business Wear by Hugo Boss
This Eid gift your someone special from the Hour Choice Eid Special collections.
Introducing the GUESS Jeans Fall 2018 Collection
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
The Marriott International cyclist team completes 600km R2A cycle challenge
Carl F. Bucherer Presents Adamavi Collection
Carl F. Bucherer's Global Brand Ambassador Li Bingbing and Her Carl F. Bucherer ...
This Eid gift your someone special from the Hour Choice Eid Special collections
Joyalukkas opens newest showroom in Kuwait at Farwaniya
The Rado HyperChrome Ultra Light
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
Cerruti 1881 MOLVENO timepiece and cufflinks
‘The Little Things' That Makes Summer All The More Enjoyable
Garment Grooming at its Finest with Champion Cleaners
Dubai Land Department supports strategic alliance between the UAE and China
Sharjah Takes ‘Year of Zayed' Celebrations beyond Borders
MEFMA reaffirms commitment to promote entrepreneurship & innovation across local...
The 2nd Edition of the Phanes Group Solar Incubator set to kick off 7th August 2018
Danube Properties' Dh550 million Lawnz project at International City, sold out i...
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
Emirates Intellectual Property Association leads unified efforts to promote adop...
The Sharjah Chamber of Commerce and Industry discusses cooperation with Malaysia
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Hilton Launches New Platform Dedicated to Offering Guests Bespoke, Unforgettable...
Celebrate India's Independence Day with Sparkles of India