GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Majid Al Futtaim School of Analytics and Technology develops internal expertise to better understand, predict and respond to customer needs and preferences

Dubai, UAE, December 5, 2017: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has announced plans to enhance its advanced analytics capabilities, which will allow the company to gather deeper consumer insights, and in turn, revolutionise the personalised experiences it offers to customers.

Alain Bejjani, Chief Executive Officer at Majid Al Futtaim – Holding said: “At Majid Al Futtaim, our customers are always at the centre of everything we do. By investing in advanced analytics, we are able to more intimately understand and predict their evolving needs and preferences, and in turn, more effectively deliver experiences that fulfil our vision of creating great moments for everyone, everyday. With a robust and diverse database of unique customers, and best-in-class tools, training and expertise now in place, we are confident our customers will see great value in our personalised experiences.”

Majid Al Futtaim has defined four elements for its data analytics transformation journey; increasing group wide analytical capabilities, enriching data to maximise group synergies, enablling analytics through state-of-the-art technology, and delivering value from data through advanced analytics. The company is currently recruiting a group of top-notch data engineers, scientists and translators who will be embedded within the business units to harness the power of data.

The School of Analytics and Technology, which launched in June, is a key driver of the data driven culture. Located at Majid Al Futtaim's Leadership Institute in Dubai, the School has already started to deliver a number of education programmes to employees focused on enhancing their understanding of how analytics can be used to improve the delivery of unique and engaging experiences. It is also training a select group of employees to become Analytics Translators, who will act as the bridge between Majid Al Futtaim's businesses and a group of advanced analytics experts. To harness all the available data across the business, these experts will be responsible for mining and analysing data in real-time, using sophisticated algorithms, before converting it into simple actionable insights.

The curriculum of the School of Analytics and Technology will comprise of 14 courses which cover three main pillars; data, analytics, and technology. The data modules will focus on the importance of data collection, classification and assessment, as well as sources of data and how to leverage them. The analytics modules will include the basics of coding and algorithms, and the visualisation of analytics. The modules on technology will be focused on developing the different dimensions of digital competence, including cybersecurity, digital disruption, artificial intelligence and the internet of things. The modules will include practical components, referred to as 'labs', to ensure hands-on learning. The curriculum will be rolled out to all 39,000 employees in the company, across all levels so that they better understand data and how it can be used. To date, more than 100 employees have received formal training.

Majid Al Futtaim's School of Analytics has already welcomed guest speakers including Billy Beane, the inspiration for the Hollywood film, Moneyball, and he delivered a speech to employees about the power of analytics. Beane is famed for transforming how the world of baseball evaluates players after he used a unique analytical approach to player selection, management and trade, to lead the Oakland Athletics Major League Baseball team to four American League West titles.



Posted by : GoDubai Editorial Team
Viewed 3373 times
Posted on : Tuesday, December 5, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : IMA tackles the accounting skills gap, sends students to US Student Leadership Conference
Next Story : SUC conducted Tour Guide Training Program for SCTDA
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Time for Some AIGNER Love
BOSS watches presents Navigator Collection
Absolutely Rejuvenated Skin to Start the New Year
Step into 2018 with skinade & slow down the signs of ageing
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the ...
SUC Conducted the 10th CEO Lecture Series
LG bets high on Premium TV Market with industry leading OLED Technology
Nouveau Lashes & Beauty – The Aftercare Range
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Ex...
10 years on Bremont refreshes ALT1-P range
Dubai-based teen star Polina Butorina releases her debut album ‘Ocean of Emotions'
Sleigh your style with women'secret's festive collection
LPG Endermologie provides tips for you to stay healthy and glowing inside and out
Party Season Essentials at Paris Gallery
du Opens New Business Centre Facility at Jebel Ali Free Zone (Jafza)
MEPRA announces winners of its 2017 awards
Saint Honore presents the distinguished Haussmann for men in an elegant avatar
DIFF Closes With Full Force on the Red Carpet
Lacoste Introduces Motion Collection
Festive and NYE Happenings at Tub of Butter
Switzerland wins a Good Design Award for the first chronograph-watch in history
Joyalukkas the World's Favourite Jeweller Now Launches in South Extension, Delhi
Joy of Christmas Feast with TWG Tea
Win 3000 Dollars with Splash
HydroPeptide Anti-Aging Skin Care Launches in UAE
Al Tayer Motors Celebrates 100 Years of Ford Pick-up Trucks
Ring in the New Year with Ramada Plaza Jumeirah Beach in JBR at Fogueira, Speake...
Registration Opens for the Fazza Championships for Falconry 2018
De'longhi Bean-to-cup Coffee Machines
DIFF Welcomes Robert Bosch Stiftung to the Festival's 14th Edition
SOUQ launches “Amazon Global Store” bringing over a million global products to t...
The First PappaRoti Boutique opens its doors for a luxurious experience at Emir...
El Sur - Christmas Eve, Christmas Day and New Year Offers
Huawei's ultimate gift guide for the 2017 Holiday Season
‘Be There' at The Dubai Mall this festive season and join in the Winter Celebra...
Step into Lili Miro's World of Luxury for Men
Pure Gold Jewellers Joins Forces with Disney to Launch Exclusive New Diamond Col...
Emirati Logistics Pioneer ‘Allied Transport' Awarded “Most Innovative & Regulate...
Three Day China Homelife Exhibition Begins in Dubai and Ensures Direct Sourcing ...
Mansour bin Zayed opens SIAL Middle East 2017 Exhibition
Middle Eastern countries recorded exports of US$ 765.8 billion and imports of US...
Pump Up Your Energy Level This December with H2GO
Dubai Customs wins “Best Customs Department in 2017” Award
Xiaomi opens second Authorized Mi Store in the UAE
Mutual Recognition: DPM Launches Engineer Registration System
World Future Energy Summit 2018 to map transition to a sustainable economy and l...
Emirates celebrates holiday season with special Christmas treats
Schneider Electric commits to 100% renewable electricity by 2030, doubling energ...
Cate Blanchett Announces Haifaa Al Mansour as Winner of Sixth IWC Filmmaker Awar...
Food Security Center Abu Dhabi to Examine Ways of Enhancing Regional Food Securi...