GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Others

 
  Share

40 new brands including Siemens, SMEG, Gaggenau, Zanussi, Wolf Power and Terim will be among key offerings at Better Life

Dubai, UAE (November 19, 2017):  Better Life, one of the leading home appliance retailers in the UAE and a division of the Easa Saleh Al Gurg Group LLC today announced the launch of an ambitious new retail strategy focused on kitchen appliances to offer a wide variety of options to consumers that meet the requirements of contemporary UAE lifestyles. The strategy aims to provide greater convenience to customers while enhancing the overall look and feel of their kitchens.

As part of its focus on kitchen appliances, Better Life has significantly expanded its product portfolio with 40 new brands added to its retail mix. Siemens, Gaggenau, SMEG, Zanussi, Wolf Power and Terim will be among the key multinational brands available, featuring an extensive choice of products from their range. Better Life stores in the UAE have also been redesigned to offer customers an outstanding retail experience.

Ziad Houdeib, General Manager, Better Life, said: “Our new retail strategy which offers an exhaustive line-up of kitchen appliances is aimed at spreading joy to UAE homemakers.  We are giving them access to a wide variety of innovative and useful appliances to elevate their entire cooking experience. Through this new approach, Better Life is poised to create a distinctive retail experience for UAE consumers which cater to their needs. This will be backed by our dedicated product experts and exceptional retail support with personalized attention. We look forward to redefining the kitchen appliances market in the UAE, taking the brand to new heights.”

Customers at Better Life stores will be spoilt for choice with an eclectic range of kitchen appliances ranging from high end built in cooking ranges and refrigerators to smaller kitchen appliances like espresso machines, microwaves, ovens, toasters, juicers and food warmers among others. This will include signature products like the latest Siemens line of refrigerators and built-in kitchen appliances designed specifically for modern urban lifestyles to the cutting edge combination of elegant design and innovative technology offered by Italian brand SMEG. Gaggenau, another leading brand for domestic appliances synonymous with exclusive culinary culture, will also be available featuring a unique range of steam ovens, warming drawers to vario electric grills to name a few. 

In Dubai, Better Life stores are located in Mall of the Emirates, City Centre Mirdif and on Al Ittihad Road in Deira. In Abu Dhabi, the stores can be found at Al Raha Mall and Dalma Mall. 



Posted by : GoDubai Editorial Team
Viewed 25705 times
Posted on : Sunday, November 19, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story :
Next Story :
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Skyline Book Fair 2018
The Bremont Waterman
Holiday hair: The best product to keep your locks smelling fresh and protected
ServeU to Take Huge Leap Forward with Smart Cleaning Robots
Emirates celebrates inaugural flight to London Stansted
Chronoswiss' Exclusive Limited Edition Flying Regulator Marks 31st Anniversary o...
Blackberry Key2: An Icon Reborn
The Future Takes The Past Tense
CSR Initiatives by Malabar Gold & Diamonds continues in full strength
Consulate General of India Mr. Vipul came as CHIEF GUEST at the blood donation c...
Marchon Eyewear Summer 2018 Collections
DWTC events drive AED 12.7bn in economic value for Dubai, fuelling record 3.3% c...
du Distributes Eid Gifts at Al Jalila Children's Hospital
Al-Futtaim ACE celebrates Eid with exciting offers and activities
24 hour Mega Sale at Dalma Mall!
Beauty on the Go
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV -...
A Sparkling Gift Guide for Eid al-Fitr by Mouawad
Skin Hydration is one of the primary challenges our skin faces in the UAE
Purify Your Skin with Skin Republic
New open-air member of the AMG GT family
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Acr...
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia ...
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com
Hamilton Jazzmaster Maestro Auto Chrono
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection
Filorga introduces two new additions to its UV-BRONZE range offering a comprehen...
The Summer Just Got Sweeter with the New Palm Candy Collection from Max
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision i...
Dubai to Witness the First Ever Jewellery Season With Grand Discounts and Surprises
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia
The Rado True Phospho wins 2018 Good Design Award®
Tissot Chrono XL Tour de France Special Edition Cycling just got big
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real ...
The Lacoste Moon Collection
Eid Al Fitr, the FIFA World Cup and much more at Danat Al Ain Resort
Axalta and Mohamed Naser Al Sayer Toyota Service Body Shop Go Green in Kuwait
Zulekha Hospital surgeon saves patient from losing normal hand functions
Eight Tips to Avoid Overindulging this Eid
DHA Hospitals becomes first in the Emirate to use clip technology by angiography...
Celebrate Eid Al-Fitr with Emaar Entertainment
Dubai Summer Surprises Calendar of Events Revealed
Ibn Battuta Mall debuts three international kids' shows this Eid Al Fitr and DSS
Celebrate Eid Al Fitr at Dubai Festival City
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
Masdar City's Etihad Eco-Residence Wins Emirates Green Building Council MENA Gre...
GSK distributes 8,500 ecofriendly Iftar meal bags to people across the GCC
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
Summer Romance in the air with Max's new seasonal Collection