GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
  • Customer experience sits at heart of ARCH concept, delivering a premium experience every step of the journey
  • Significant investment by retailer network will contribute to Jaguar Land Rover's future growth and success
  • Consistent look and feel will be found at all Jaguar Land Rover retail sites thanks to globally implemented standard architecture, interior design and use of materials
Dubai, United Arab Emirates – 7 October, 2017:  An ambitious four-year programme to roll out Jaguar Land Rover's all-new retailer corporate identity is well underway throughout the British carmaker's Middle East and North Africa dealer network. Known as the ‘ARCH Concept,' within the next two years every Jaguar Land Rover showroom and workshop facility within the region will have benefited from the redesign, which is being applied on a global basis. ARCH goes beyond a simple ‘look and feel' makeover, albeit one which incorporates striking new architecture and stunning interior design, to place the customer experience at the very heart of the entire Jaguar Land Rover retailer network, ensuring each individual customer enjoys a premium experience whenever and wherever they interact with the company.
 
Two years into the brands' programme, there is at least one ARCH facility in each country within the region. The roll-out of the ARCH Concept is scheduled for completion by the end of 2019. 
 
The creation and implementation of the dual-brand ARCH corporate identity has been driven by Jaguar Land Rover's significant growth in recent years which is set to continue with the introduction on a raft of exciting new products in coming years. Requiring a significant level of investment from their side to reflect Jaguar Land Rover's major recent and future product developments, some dealers will extensively rebuild and refurbish their existing facilities while others will build from scratch on brand new sites. By the end of the programme, dual brand showrooms will feature the eye-catching “ARCH” design, decorated in colours which are unique to Jaguar Land Rover – Sunshine Grey and Champagne Silver. The showroom facades are designed in such a way as to frame the product line of each marque within extensive glazed areas, creating what some have called a ‘jewel box' effect. 
 
As the customer enters the showroom they will be met with an interior environment that, like the exterior of the building, expresses the modernity of Jaguar Land Rover's current design philosophy. A single reception area serves both the Jaguar and Land Rover brands and customers wishing to inspect the product lines will head left or right to see the two, distinct vehicle ranges. Workshop areas too will benefit from the redesign, which will cater for the anticipated growth of the overall Jaguar Land Rover vehicle station through additional workbays and parking areas.
 
In implementing the ARCH corporate identity Jaguar Land Rover is placing the customer right at the heart of its operations. The ARCH concept therefore incorporates a ‘customer core' area, which is designed around the notion of a lounge in which customers can relax in a premium environment, which they are accustomed to.
 
Justin Weaving, Network Development Director for Jaguar Land Rover MENA said: “The luxury car market is hugely competitive but by creating a globally consistent premium environment, both in terms of the design and customer journey, we at Jaguar Land Rover are seeking to position the company for even greater levels of future growth and success. Knowing the products that our development teams have in the pipeline, we are fully confident that our dealer network will reap the reward of their investments. Equally, we believe our customers will appreciate the ARCH concept's role in ensuring a premium experience in every element of their ownership of a Jaguar Land Rover vehicle.”



Posted by : GoDubai Editorial Team
Viewed 13377 times
Posted on : Tuesday, November 7, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Rolls-Royce Motor Cars to unveil one-off Bespoke ‘Spirit of Calligraphy' Ghost at Dubai Internationa...
Next Story : Counterfeit parts warning from ACDelco Middle East after major new seizure
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Let It Glow
Filorga Launches FLASH-NUDE Collection
Let All Your Photos Be Merry & Bright
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
HP ProBook x360 11 G3 and G4 Education Edition
Chrono 4 Grande Taille - an extra-special timepiece
30 Years of Ryder Cup Heroes Confirmed for the 30th Edition of the Omega Dubai ...
Maintain Healthy Skin Year Round
PopSockets launches a new collection with crystals from Swarovski, the must-have...
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
American Eagle Is the Go-to Destination for Gifting This Holiday Season'
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
The Interiors Gift Guide with Home and Soul
Newby Teas Launches Advent Calendar For Christmas 2018
GAZOO Racing Wins Australia Rally at FIA World Rally Championship
Tissot Chemin des Tourelles
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Growth and inclusivity drive Avaya's channel strategy for 2019
Get Ready for Party Season with Lottie's new make-up hits
Time For Enchanting Moments
Interview with Asil Attar, CEO of Al Yasra Fashion
Festive Gift Sets from Bubble T
Holiday Handbags | GUESS
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
BharatMatrimony launches office in Dubai targeting 2 Million Indians
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
Winter wool Christmas must- haves
Michael Kors Collection Transeason 2019 Press Presentation
New 1948 Seamaster Watches Join the Ranks'
Samsung Galaxy A9 – Designed to capture the world in its fullest
Five-Star Euro NCAP for Jaguar's Electric I-PACE
France Attractiveness Scoreboard 2018 Released
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
UOWD's quality management expert wins ASQ-UAE Quality Professionals Award
Dubai's Most Magical Festive Market Opens at Dubai Festival City Mall
Ring in a dazzling festive season at Ibn Battuta Mall
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Chinese Manufacturing Companies to Highlight Trade Opportunities in Middle East
Dubai Customs wins 3 awards from Ideas UK 2018
FBMA and 47 Emirati women celebrate UAE National Day
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
Al Hosn Now Open to the Public
Chic and Stylish Wraps with a 3 in 1 effortless concept
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
ICAEW recognises Middle East's best finance professionals
Voting on UAE Superbrands 2019 Begins