GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Others

 
  Share

HAPPIEST COUNTRY IN THE WORLD? 

Dubai, 7th November 2017:  The UAE could be one of the happiest places in the world, as nearly half of us have admitted to playing every day, according to a poll* conducted by much-loved Swedish home furnishing retailer, IKEA. 

Nearly 100% of respondents in the UAE think that it is important to enjoy play as an adult, with many identifying happiness and positivity as the main reasons why. From utilising it to connect with friends and family (26%) to discovering new ways of doing things (24%), play is considered highly important for both children and adults. 

In order to enable a better everyday life at home, IKEA has looked into how important play is as part of its ‘Let's Play for Change' campaign. Through prior annual research, IKEA's Play Report has determined the definition of play as ‘engaging in a light-hearted activity that is satisfying and spontaneous'. 

One respondent to the IKEA poll said, “I believe that even if we grow old and become adults, we should keep the child in us. We don't stop playing because we are old. We become old when we stop playing. Have fun! It keeps us young (at heart)!” 

According to the poll, parents play with their children a lot too, with 67% saying they play together every day. In line with IKEA's previous research that found the living room is the heart of the home, the poll uncovered that both children and adults consider it the best place to play! 

Vinod Jayan, Managing Director – IKEA UAE, Qatar, Egypt and Oman said, “IKEA has long studied how people play both inside and outside the home, and the importance of play for emotional health and wellbeing. Our poll really shows that people in the UAE consider play and their happiness high on the priority list and so we want to keep inspiring them to do so at home.” 

IKEA recently conducted its third global Play Report, exploring the importance of play for adults as well as children. The findings showed that play is a tool for people to sustain a healthy life, giving them room to be creative and making them happier. But people have also expressed that modern-day life is quick to steer people away from play and that it feels socially unacceptable to embrace a playful mind-set. IKEA wants to encourage you to make room this winter for more moments of celebration and play, and explore the child within. 

As part of the Let's Play for Change campaign, IKEA will be hosting an exhibition, inspired by a magical playhouse fantasia, at Dubai Design District from 14th November - 9th December. It will also launch its global drawing competition from 16th - 26th November where children up to 12 years old get the chance to design toy that could become part of IKEA's soft toy collection**. 



Posted by : GoDubai Editorial Team
Viewed 88542 times
Posted on : Tuesday, November 7, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story :
Next Story :
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
D1 Milano Launches Exlcusive Limited Edition Collection –The Khaleeji
The Incredible Power of the Mushroom!
Beware of Cheap Beauty Deals: They May End Up Being More Costly
8 Jours Grande Taille - a new avatar on iconic timepiece
GaGà Milano unveils six extra-special watches to celebrate Neymar's genius
Carl F. Bucherer Celebrates Its Anniversary With the Heritage Tourbillon Double ...
Tissot Lady Heart Flower Powermatic 80
Get Ready for The Festive Season with The Body Shop's Enchanted by Nature Gift C...
Sukin's Top Holiday Picks for a Supple-Skin Winter Season
Switch your hair colour safely for the new season with Rahua's Color Full range
Omega Raises Its Warranty On All Watches to 5 Years
Everyday care for your baby's hair with Fifi & Friends!
Bringing you warmth and shine this festive season
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
Purely Pandora Classics With a Twist
#MKGO Bold: Michael Kors Unveils Bold New Arrivals
Triumphant First Daman Dxb Swimfest at Jumeirah Beach Hotel
Indulge Your Love for Animal Print with M&S
New 1948 Seamaster Watches Join the Ranks
Alina Anwar Couture Launches in UAE
Festive Gifting Guide
Must-have festive Christmas jumpers and tees for the whole family
Parah dedicates its Fall/Winter 2018/19 collection to femininity
Add a festive sparkle to your eyes with Palladio Beauty
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Starbucks announces the return of festive favourites
National Geographic Launches Mars 2 into Orbit with Season 2 Premiering Nov 15 ...
Give an abandoned or neglected cat their forever home at Kittysnip's adoption da...
Land Rover Supports Red Cross Disaster Projects Worldwide
‘Celebrate 2019 Now' with special deals from Al-Futtaim Toyota
Sprint for a Great Cause at Al Maha
Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
EDCC organizes largest UAE Pavilion at debut SNSR in Saudi Arabia
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
The new BMW 8 Series Convertible.
Presenting Katrina Kaif in her hottest desi avatar as Suraiyya in Thugs of Hindostan
Unilever MENA calls for collective action as it's revealed that 54% of consumers...
The Sharjah Stamp Exhibition celebrates the Year of Zayed
Emirates Steel signs new long-term iron ore pellet supply deal with Vale
Introducing the GUESS Holiday 2018 Collection
Bharat Thakur Artistic Yoga's Flagship Studio opens in Burjuman.
IKEA Promises 25 Years of Quality Guarantee
Superhero Color Runners Prove We Are All Unstoppable!
Top five new things to do at Golden Mile Galleria this season
Tryano Launches Elemis
A new 2019 Toyota Rush grade hits the road