Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology


Makers of Quality. Mastered in Japan' campaign reinforces Panasonic's Japanese Craftsmanship, Quality Innovation and Customer Trust

Dubai, United Arab Emirates: Panasonic Marketing Middle East & Africa (PMMAF) has launched its one of the biggest consumer marketing campaign in the Middle East - ‘Makers of Quality. Mastered in Japan', to emphasize on stronger customer value for the brand.

With this new campaign, Panasonic aims to continue delivering on its century old heritage of Japanese craftsmanship and quality innovations laying emphasis on ‘Japan Quality'. The brand is looking to further empower its regional customers, by offering products that not only provide comfort, ease, and convenience on a daily basis, but match their premier lifestyle as well.

“Panasonic with its 100-year heritage, prides itself in being a brand that genuinely understands quality,” commented Mr. Keisuke Nakagawa – Director, Consumer Marketing, Panasonic Marketing Middle East & Africa.

“We offer excellence that is deeply rooted within our Japanese culture. Our uncompromising craftsmanship and continued innovations helps to offer premium range of products, that cater to every lifestyle need, be it at home or at work. Our discerning customers are among those who enjoy quality over everything else, and we will continue to offer the widest range of the right products for them,” he added.

Mr. Sachin Wadhwa, Managing Director, Al Futtaim Panatech elaborated, “Panasonic is a globally recognized brand, and it is hugely popular in United Arab Emirates. This new campaign will further help us strengthen the affinity with our customers who value premium ‘Japan Quality' products.”

The campaign features three key segments of the brand's consumer product line up which are Garment care, Kitchen Appliances & Beauty/Grooming care for the targeted audiences. Consumers will learn about the durability, efficiency and quality moments that these products bring to their lives. Each product shown in the campaign boasts of Panasonic's unbeatable expertise such as Prime Fresh Freezing (Refrigerator), Abaya Wash Feature (Washing Machine), 360° Sole Plate (Iron), Japanese Blade Technology (i-Shaper Beard Styler) and NanoeTM Technology (Hair Dryer).

Intended to allow consumers to connect with Panasonic on a personal level, the company's brand messaging can be seen across print, online, and broadcast. Dedicated social media campaigns targeting consumers along with outdoor advertising is set to bolster brand equity and market share.

Panasonic products are available at Al Futtaim Panatech Showroom (Deira - Dubai) and various mass merchandisers stores across United Arab Emirates.

Posted by : GoDubai Editorial Team
Viewed 3892 times
Posted on : Thursday, October 26, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Huawei Sign Sponsorship Deal for Beach Soccer Intercontinental Cup
Next Story : LG Multi V 5 VRF With Ultimate Inverter Compressor Launched in the UAE
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Top Perfume Picks for Mother's Day @ Glambeaute.com
Filorga Launches Lift Range
Nissan's e-POWER technology wins environmental award
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Drink yourself to looking younger with Skinade
The V-Tox Facial by Linda Meredith Skincare
Mother's Day Offer from Blush N Curls Salon
It's Mother's Day!
Corporate Power Dressing redefined at Kachins Signature
Al-Futtaim Honda launches 10th generation Honda Accord
The only line you'll love in your face – your perfect jawline!
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
ba&sh's Spring-Summer collection 2018
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
Raymond Weil introduces the Maestro Blues
Top Picks for Babies & Kids @ Glambeaute.com
GUESS Unveils the Kids Spring 2018 Collection and Campaign
Cadillac Alghanim kicks off world-class opportunity in Kuwait
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
The Spring Summer 18 Womenswear Collection
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
IKEA launches the OMEDELBAR limited-edition collection!
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Samsung Mother's Day Blurbs 2018
The Collection by Phuong Dang
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum Inaugurates SIKK...
Join the UAEs first Women's Warrior Challenge.
Scuderia Ferrari Father & Son Gift Set
From Jade to Diamond
SOUQ welcomes 3M's innovative products to serve everyday customer needs
Chloé Reinterprets the Iconic “Carlina” Sunglass With an Exclusive Twist Motif
The era of Quiet Rebels
Lufthansa Group achieves best result in its history
Agreement signed in the presence of His Highness Sheikh Mohammed Bin Zayed Al Na...
Business of beauty goes green at Beautyworld Middle East 2018 as Natural & Organ...
2XL launches “Caspar” living room collection in grey
Dubai WoodShow takes off with more than 300 exhibitors from 55 countries and six...
Galeries Lafayette Le Gourmet Food Fest returns back to City Walk
10 Must-see Activities at Dubai International Horse Fair This Week
TAG Heuer Continues its Automotive Legacy On & Off the Track with 3 New Contempo...
Turkish Airlines Closes Airbus and Boeing Orders
Blackberry® Keyone Bronze Edition Available Now in the Middle East
The Bremont 1918 Limited Edition Collection
LACOSTE reveals a new feminine watch collection - the Kea family!
Keventers unveils Kids Special Menu for Mother's Day
Emirati woman grabs first place in women's category of 18th Fazza Open Champions...
Boss watches presents Magnitude collection – a new angle on time!