GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share
** With 70% of site visitors accessing Glambox.me via their smartphone, leading beauty box has launched an app putting themselves exactly where their customers want them and their special offers – at their fingertips **
 
Dubai, UAE, October 19, 2017:  The UAE leads the charts when it comes to internet access, with an impressive 99% of our citizens surfing the web, whilst mobile browsing currently accounts for half of the world's web traffic! 
 
It is fair to say that this rise in mobile technologies has changed how we search for, and shop for the majority of products and services and in no sector is this more true than the beauty world.   The use of smartphone apps to engage consumers, introduce products and enhance the whole discovery process has gained traction with many beauty brands, with significant growth in the beauty app usage in the past few years.   Apps also play a highly useful role in helping beauty brands collect valuable data and insights on users' preferences and behaviour which is difficult for any business to ignore. 
 
Glambox Middle East was established in January 2012 to help women (and now men!) discover the latest and greatest in make-up, skincare, hair care, fragrances and grooming. For a nominal fee, subscribers receive a gorgeous box with 4-5 beauty products each month, plus other special offers and discounts – delivered right to their doorsteps. It's a great way to keep up to date with seasonal trends and experience new products you normally wouldn't have the chance to try.  Already a key online player in the Middle East, Glambox has always been at the forefront of digital innovation since its launch nearly 6 years ago. 
 
With data showing them that 70% of visitors from the UAE connect to glambox.me from their mobile and 90% in KSA, and more than 50% of UAE customers buying subscriptions through their mobile and 95% in KSA, the decision to launch an app for its customers came very naturally.   
 
 “There's so much noise out there – banners, billboards, newspaper ads, flyers, coupons, website banners, Facebook ads, email marketing and more.  We want to meet our customers in the environment of their choice, not where it's convenient for us! Our new mobile app is a way of staying closer to our already loyal customers, and offering beauty lovers exciting content that is relevant to them,” says Matthieu Guinard , CEO of Glambox Middle East.
 
The Glambox Middle East App concept is as follows:
  • Easy login and instant access to subscriber's account 
  • Exclusive offers and promotions on the monthly box subscriptions for app users
  • Monthly offers and discounts from a huge range of partners can be viewed and redeemed from the app – spa deals, beauty store discounts and other offers and incentives from relevant lifestyle brands
  • On the go easy gifting in just 3 steps! 
  • Lifestyle and beauty blog to carry with you wherever you go, featuring the latest beauty trends and topics, tips and how to videos
  • Incentives and surprises to fill out surveys and profiles
  • English and Arabic language For Him and For Her available in UAE and For Her only in KSA. 
 
“An effective mobile strategy involves more than just a mobile friendly website.  Glambox  aims to be ahead of the game when it comes to taking our marketing and offering to the next level,” Guinard adds.  We want to be visible to customers at all times and provide the greatest value to them”. 
Guinard continues, “One of the greatest benefits of having a mobile app is that all the information we want to provide to our customer, including special sales and promotions is right at their fingertips! Through push notifications you're getting even closer to a direct interaction, and we can easily remind customers about relevant products and services whenever it makes sense.”
 
The Glambox Middle East App will launch in October and is available on Google Play and The App Store for download and is all set to deliver subscribers not only value and savings and the ability to make smarter purchasing decisions, but also a their daily (or hourly!) dose of beauty cheer! 
 
Consumers can subscribe monthly to Glambox for Her and quarterly to Glambox For Him in the UAE and KSA by purchasing packages from as little as AED 90 per box.



Posted by : GoDubai Editorial Team
Viewed 47098 times
Posted on : Thursday, October 19, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Embrace Autumn with the New Rock Noir Collection from Max
Next Story : PUMA X Photographer Gunner Stahl For Autumn/Winter 2017
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Flormar's skincare range
Childrenswear That Speaks With a Conscience
Versace – Spring/Summer 2019 Collection
Dubai Jewellers Come Together to Celebrate UAE Mothers
Put your best skin forward for Spring/Summer 19' with Kocostar's Camouflage range
The Amphis Ritual
Bentley Centenary Watch Celebrates a Proud Partnership
UL and Saudi Telecom Company announce plans to establish a Center of Excellence ...
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019
Al-Futtaim Toyota and UAE Government Authorities confiscate 453,456 counterfeit ...
Now United to Perform at World Games' Opening Ceremony Pre-Show
Pomsies launch six new Fabulous Friends!
Al-Futtaim Honda launches the all-new Honda HR-V
Time to Honour Our Moms with the Best from HONOR: Mother's Day Gift Guide
Salvatore Ferragamo Timepieces - Spring/Summer 2019 Collection
Malabar Gold & Diamonds awarded by ‘The Health Education and Promotion Departmen...
Tonda 1950 Stone-set range
The UAE hosts the World
The Perfect Gift for Mother's Day
New in this month at Home and Soul Dubai
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection
The Balmain Haute Elegance Oval mirrors the brand's soul
Region's Young Engineers Shine Light on Intelligent Energy Solutions at "Fu...
Go on, catch the summer moments
World's most expensive perfume ‘SHUMUKH' launched at The Dubai Mall as an exquis...
V-URBAN Versace – Spring/Summer 2019 Collection
Dubai Modest Fashion Week Celebrates a Successful Return for 2019
Dubai Customs organizes women's “Tolerance Parade” in conjunction with Internati...
Hormann introduces energy saving LPU 67 thermo garage doors for homes
Trade-in Your Old Device for a brand new Galaxy S10
The UAE's Leading Inspirational Home Brand Re-opens in Marina Mall, Abu Dhabi
Tukish Airlines is moving to its new home, “The Great Move” begins
Major Thai paper brand eyes new markets for unique product range at Paperworld M...
Abu Dhabi University amongst leading institutions providing high quality research
Syniverse and Tata Communications launch world's first managed IPX network inter...
Ministry of Health & Prevention Hosts the Coordination Meeting of the Supreme Co...
Get Kylie Minogue's Youthful Complexation with The Organic Pharmacy's Rose Diamo...
Dubai Customs deals with 15,000 dhows in Dubai Creek in 2018
Religious Communities speak about their contributions to uphold the Rights of Ch...
Dubai Customs celebrates the Emirati Children's Day
Workspace.ae introduces a range of new office furniture solutions
Speech by HE Abdulrahman bin Mohamed Al Owais, Minister of Health and Prevention...
Experience du Postpaid Power Plans with unlimited data or 200 GB monthly for 12 ...
Giti Tire Celebrates New Beginnings with Opening of First Middle East Flagship S...
Etihad Airways Welcomes Ireland's Minister for Transport, Tourism and Sport to I...
Sahara Centre Welcomes Customers with the ‘Win Wheels with Meals' Campaign
Speech by His Excellency Abdul Rahman bin Mohammed Al Owais Minister of Health a...
All Roads lead to Abu Dhabi for the 26th PIARC World Road Congress 2019
Al Mouj Muscat holds a Fire Evacuation Drill
Special Olympics: Divisioning Explained