GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Travel, Tourism and Hotels

 
  Share

Dubai-UAE: 12 October, 2017:   In January 2014 Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, launched the social media hashtag #MyDubai, inviting the Emirate's residents and visitors to write the social media biography of the city.
Since then, across the various social media platforms, countless pictures and videos have been shared using the metadata tag. Each post tells a unique story of the Dubai experience.

The progressive design studio Apical Reform visualises the Emirate's vibrant spirit and its emotional bond with residents and visitors through a new interactive public sculpture, inspired by and named after the social media movement.

Delivering a definitive image of Dubai to the world, ‘MY Dubai' is the latest chapter in the established traditions of large-scale city sign sculptures evidenced in iconic cities across the world.

Located in the heart of Dubai Design District - the city's purpose-built creative hub - the installation will interact with its surroundings and the people, offering photo-ops to visitors. It will also serve as a landmark for buskers and street performances.

Mohammad Saeed Al Shehhi, COO, Dubai Design District says: 'Dubai Design District is the gateway to creativity, innovation and the human experience. The MY Dubai City Sign is symbolic of the very personal connection that both residents and visitors have with the Emirate.  Having it placed in the heart of d3 not only underscores our community's culture, it is a nod to Dubai's leadership and their vision to create new, sustainable economies.'

The design of the installation blends the innovative attitude of Dubai with its natural landscape. 

Each alphabet is extruded into the third dimension using stringent Parametric Design formulae. Then, each layer is composed by hand to represent the ripples on the surface of a sand dune.

“Dubai is an exciting blend of tradition and modernity, of the man-made and nature. We wanted to translate that into a visual that is rooted in the local context but has global appeal” says Amrish Patel, of Apical Reform, the studio behind this new city icon.

Manifested in a colour inspired by the UAE Flag, ‘MY Dubai', the city sign is a new emblem of Dubai and a cherished part of the Emirate's urban fabric.



Posted by : GoDubai Editorial Team
Viewed 19392 times
Posted on : Thursday, October 12, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Airline New Distribution Capability to Get Boost from ATPCO and SITA
Next Story : Qantas and Emirates partnership update
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Purely Pandora Classics With a Twist
Festive Gifting Guide
New 1948 Seamaster Watches Join the Ranks
Tryano Launches Elemis
Add a festive sparkle to your eyes with Palladio Beauty
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
Parmigiani Fleurier, new Friends of the Brand – ice-hockey superstar, Evgeniy Ma...
Hour Choice presents Coach Park Collection
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
Certina DS PH200M collection
Joyalukkas brings joy to hundreds around the world with gold bar giveaway this f...
Tissot T-Race Marc Marquez
LACOSTE presents its new Legacy collection
Coca-Cola Puts Extra Fizz Into Its Factory Thanks to Digitisation
Oh So Heavenly! Bath Sets from Glambeaute.com that make a great gift this festi...
Sawalef Perfumes is now available at Mirdif City Centre
Introducing Nokia 3.1 Plus to the UAE
Introducing the GUESS Holiday 2018 Collection
The Custodian of the Two Holy Mosques King Salman bin Abdulaziz honored Huawei w...
Souq.com's Biggest Ever White Friday Sale
Zoho launches its cloud accounting software in Bahrain
The new BMW 8 Series Convertible.
The Ultimate Festive Guide For Little Ones
Puma Launches RS-X Toys
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
Jaguar F-Type Rally Cars Celebrate 70 Years of Sports Car Heritage
Superhero Color Runners Prove We Are All Unstoppable!
Alstom delivers first Dubai metro trainset on time
Special Olympics Will Create a Legacy of Inclusion Through Art
Puma Drops Cali in New Colorway
Celebrate a Month-long Festive Feast at Swissôtel Al Ghurair
Kors Dubai: Michael Kors Celebrates A New Middle East Flagship Store and Specia...
Mademoiselle Longchamp
Audi Innovation Award Winner Announced at Dubai Design Week
Sheikh Mohammed Bin Rashid Al Maktoum Global Aviation Award
Epson's Saudi roadshow highlights environment friendly Inkjet printers in line w...
MDC Business Management Services Wins ‘Best Shared Services Initiative in UAE' Award
Roda Hotels and Resorts named front-runner and pioneer of the regions hospitalit...
Celebrated singer and songwriter Atif Aslam set to perform at BOLLYWOOD PARKS™ Dubai
HE Abdulla Ali Bin Zayed Al-Falasi officially opens HR Summit & Expo 2018
Turkish Airlines reached 83.4% Load Factor in October
The Central Bank's Higher Sharia Authority Discussed the Sharia Governance for t...
The IKEA Soft Toy Drawing Competition Is Back to Bring a Child's Dream Toy to Life!
Groundwork begins at historical Mina Al Sultan Qaboos
‘Successful Food Factories of the Future will be Driven by data' – Opening of Ag...