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Watchmaker adds three new pieces to redesigned collection

Dubai, UAE, October 7, 2017:  Swiss watchmaker Rado made waves last year with the relaunch of its iconic Rado Ceramica collection. Teaming up with renowned industrial designer Konstantin Grcic, the brand updated its well-known, starkly geometric timepiece with a contemporary new look for the current zeitgeist. Now three new additions to the Ceramica family have arrived and are ready to make a bold impact on the wrist. 

With strong lines and gently curved silhouettes, these three new Ceramicas are ideal for fans of minimalism. Following the success of the two matt Ceramicas that were unveiled last year, another model in matt black high-tech ceramic has been added to the collection. For a softer look that is no less visually compelling, two models in grey high-tech ceramic are also available. The polished grey version features the same Super-LumiNova® indexes as its matt black counterpart, while the dial of the matt grey version boasts a vertically brushed finished and concave dots that function as indexes. This collection marks the first time that automatic movements have been used in the Ceramica family.

Greyscale cool
As the name indicates, the Ceramica is made from high-tech ceramic, a material favoured by luxury watchmakers for its incredible marriage of lightness and scratch resistance. The aesthetic properties of high-tech ceramic are no less impressive: An astonishing range of colours and finishes can be crafted from this futuristic material, which was first used in the medical and aerospace industries before Rado pioneered its use in watchmaking. High-tech ceramic is also hypoallergenic and adapts readily to the wearer's body temperature, making it gentle and comfortable against the skin.

Seven high-tech ceramic colours – black, white, plasma, grey, brown, green and blue – are now featured in Rado's collections. The launch of the grey Ceramica marks the first time that this high-tech ceramic colour has been featured in the Ceramica family. Grey high-tech ceramic has debuted in the Ceramica collection with two finishes: a subtle, earthy sandblasted matt and a perfect high-gloss polish, a testament to the versatility of this remarkable material. 

For designer Konstantin Grcic, colour functions as a kind of coding: 'Applied to an object, colour is both functional and emotional. For example, a black watch is perceived to be elegant, but also quite masculine, professional. A grey watch, in comparison, is less gender specific. The colour has a contemporary connotation. It feels younger, less classical.” For Rado, colour means not only something beautiful to behold, but also represents the brand's dedication to technical achievement and drive for innovation.

About Konstantin Grcic 
Konstantin Grcic is one of the world's foremost industrial designers. He has developed furniture, lighting, accessories and housewares for leading brands, with many of his products receiving prestigious international design awards. Known for his passion for technology and materials, Grcic was a natural choice for the 2016 redesign of the iconic Rado Ceramica. Famed for his pared-down pieces, Grcic is often referred to as a minimalist, but the designer himself prefers to speak of simplicity.



Posted by : GoDubai Editorial Team
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Posted on : Saturday, October 7, 2017  
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