GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Real Estate and Retail

 
  Share
  • This innovation allows customers to virtually experience furniture in their home before shopping
  • UAE and KSA customers with compatible iPhones can virtually view furniture dimensions, see how products look from different angles and share photos with their friends and family
  • This Omni-Channel initiative is part of the Group's commitment to offering a seamless customer experience in-store, online and on apps
Dubai, UAE: October 02, 2017:   Landmark Group, the Middle East's leading retail and hospitality conglomerate, today announced the launch of Augmented Reality (AR) on the Home Centre iPhone app. This innovative new experience allows shoppers to virtually preview furniture in their space before they shop. Through AR, the Group aims to offer customers in the UAE and KSA a better, richer and more useful shopping experience. 
 
“We're absolutely thrilled to launch Augmented Reality or AR as a magical and incredible new feature for our Home Centre iPhone users!” says Savitar Jagtiani, Chief Digital Officer, Landmark Group. “This cutting-edge technology significantly improves the online shopping experience by allowing our customers to virtually experience how Home Centre furniture will look in their homes before making a buying decision. While previewing in AR, virtual products can be rotated, moved around, measured and shared with friends and family by taking a screenshot of how they look in a space. We love how useful this feature is and believe our customers will too.”
 
On the Home Centre iPhone app, products where AR is available carry a special green AR cube icon. Once users tap on one of those products, they can choose to view it in AR wherever they are by simply pointing their iPhone to the floor. Users can then tap to place the furniture and reposition it, view its dimensions, check if it matches with other décor elements in the room, examine it from different angles, walk around it and send screenshots to their friends and family. With this convenient interactive feature, customers can now make more informed and contextual furniture-buying decisions.
 
Médéric Payne, CEO, Home Centre said, “In today's changing consumer environment, this innovation offers customised solutions and gives our customers greater confidence in their furniture purchases. This is an extension of our promise to offer a more customised shopping experience and we believe these type of developments will contribute in revolutionising the way people shop for their homes and further strengthen brand loyalty.”
 
This new AR experience was built in-house by the Group's Web Team using ARKit, a brand new Augmented Reality developer's kit launched with Apple's newest operating system, iOS 11, at the Apple Special Event on September 12th, 2017. A core group within the Web Team worked for 3 months leading up to the event to hone the AR experience and launch it on the same day that iOS 11 is released worldwide. 
 
According to a report by Markets and Markets, the Augmented Reality market was valued at USD 2.39 billion in 2016 and is expected to reach USD 61.39 billion by 2023, growing at a CAGR of 55.71%. The report also states that one of the major drivers of this growth is the increase in demand for AR in the retail and E-commerce sector. A survey conducted by ISACA has revealed that 60% to 70% of consumers see clear benefits in using AR devices in their daily life and at work.
 
With this pioneering innovation, Home Centre becomes one of the first retail brands in the world to offer customers the opportunity to experience a product in its intended setting before making the decision to purchase. This launch is in-line with the Group's drive to take its Omni-Channel strategy to the next level with the sole focus of genuinely improving customer experience. Other customer-friendly features offered on the Group's E-commerce sites and apps include Scheduled Deliveries for Home Centre that offers customers the convenience of selecting a preferred date and time to receive their furniture; Click & Collect; the Shukran loyalty programme and Returns to Store for cash refunds, to name a few. 
 
Home Centre customers can experience AR on Apple devices including iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 7, iPhone 7 Plus, iPhone 7s, iPhone 7s Plus and later by upgrading to iOS 11.



Posted by : GoDubai Editorial Team
Viewed 14134 times
Posted on : Monday, October 2, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Paris Gallery Announces the Winner of the Maserati Quattroporte GTS
Next Story : Get Halloween ready with Al-Futtaim ACE
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
NARS Erdem SS19 Beauty Report
Diana Arno Expands Online Shopping to Middle East
Introducing Home Fragrance at Robinsons, Dubai Festival City
Introducing VK Beauty Lounge & Bar
Defying Age With Skin Republic's Gold and Platinum Face Masks
The Future Is Here
Roberto Cavalli's Exclusive Duo of Fragrances
Lacoste.12.12 Collection
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
FOREO To Attend TFWA: the World's Largest Travel Retail Show
Trevor Sorbie Range Relaunches in the UAE
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
GROHE Smart Home: The App-Controlled Water Security System
Pamper yourself at Perfumery & Co this month, at The Dubai Mall
Le Meridien Dubai Hotel & Conference Centre's Restaurant Promotions- October
O Boticário Opens in Dubai its First Amphora Store outside Brazil Come Join...
William Collection by Hugo Boss
Dubai Parks and Resorts Celebrates Saudi National Day
Al-Futtaim ACE launches its stylish new Outdoor collection
Honor Set to Go Beyond Limits With the Launch of Honor 8x
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
The Mummies of Dubai Give Their Kids a Preppy Style Makeover
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
Huawei Deepens Cooperation with Duisburg to Transform Germany's Industrial Hear...
Tips & Toes Hits the Big 3-5!
Hyperloop Transportation Technologies, Partners, and Government Stakeholders Mov...
Ministry of Human Resources and Emiratisation, Huawei and Honor launch ICT Compe...
Dubai Design Week continues to grow, cementing Dubai as the design capital of t...
New GUESS Handbags for FW18
du Wins Smart Cities Award at the Telecoms World Middle East 2018
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Eberhard & Co. Scafograf 100 For Elegant Lady
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
Consonni Wraps Up La Vuelta a Espana With a Seventh Place Finish for UAE Team Em...
Akamai Unveils Solutions at IBC 2018 Designed to Mitigate the Challenges and Cos...
Abu Dhabi wins bid to host 2022 ITU Grand Final in world first
Cadillac XT4 Delivers Dynamic Driving Experience
du Opens New Business Centre in DIFC for Enterprise Customers
Volunteers from the UAE join hands with the community in Tasset Peulh village in...
Sharjah's Recognition as ‘Accessible City for Physically Disabled' Hailed as His...
WWE® Crown Jewel Set for November 2 in Saudi Arabia
New Homologations for Pirelli Tyres
The Dubai Business Women Council meets with the UN Assistant Secretary-General t...
Dubai Festival City Mall Celebrates KSA National Day with Special Imagine Show
The Ferrari Monza SP1 and SP2 unveiled – the first models in a new concept of li...
Registration for the 5th edition of Camel Trek is now open
2018 FW in style at Zippy
New Headmaster for Repton School, Abu Dhabi School's Rose Campus (FS1 to Year 1...
Huawei becomes one of the first multi-national technology companies to register ...
Fidu Properties unveils second office in Dubai; eyes expansion in UAE