GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share

Nissan jumps to 39th place in Interbrand study as brand value rises to $11.5 billion

Dubai, UAE, October 2, 2017: The Nissan brand has been named one of the world's most valuable in 2017 by the leading consultancy Interbrand.

Nissan ranks 39th in Interbrand's annual Best Global Brands study, released today. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 billion.

In the study, Interbrand cites Nissan's actions to improve brand value, centered around the company's Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world's most valuable brands for seven straight years.

The recognition particularly reflects Nissan's strengthened focus on Nissan Intelligent Mobility in the past year, in which the company launched new products featuring the e-POWER series hybrid system and ProPILOT single-lane autonomous driving technology. Nissan also showcased Nissan Intelligent Mobility at the Consumer Electronics Show in Las Vegas in January 2017. On Sept. 6, Nissan unveiled the new Nissan LEAF, the second generation of the world's best-selling electric car.

'Brand power has been a consistent focus across the company for the last six years, and it's very encouraging that all our efforts continue to be recognized by this influential brand ranking,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy at Nissan. “The fact that we continue our growth proves that our activity focusing on Nissan Intelligent Mobility and our vision for the future of driving is appealing. With the launch of the new LEAF, we are hoping to see further improvement in our brand.'

In compiling its report, Interbrand looks at the investment and management of each brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the brand's strength.



Posted by : GoDubai Editorial Team
Viewed 7131 times
Posted on : Monday, October 2, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Al-Futtaim Automotive associates honoured at Mashkoor award ceremony
Next Story : Otis Elevators Selected for Riyadh Metro
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Michael Kors Presents Spring 2018 Jewelry
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
Malabar Gold & Diamonds makes historic gain Opens 11 showrooms in a day across 6...
IKEA Welcomes Children in-store to Spread Love for the Arabic Language as Part o...
Sports Bras Banishing Bounce by 83% arrive in store
LG Exploring New Commercial Opportunities With Expanding Robot Portfolio
Transform Your Lips With Glitter Flip Liquid Lipsticks from Ciaté London
We Sheet You Not! Foreo Announces End of Face Mask Epidemic
Transform Your Skin In 2018 with QNET's Revolutionary Elixa Skincare
Experience the ultimate beauty extravaganza as MyBeautyFest kicks off with the i...
Qabala joins Air Arabia's Azerbaijan network
Golden Bridge Rectangle Diamonds designed to dazzle
Michael Kors Presents Spring 2018 Watches
AIGNER Love
New Year, New Skincare!
Bubble Clown by Matt Barnes
Coach presents the Grand Stainless Steel Bracelet Watch Collection
OMEGA and Pyeongchang 2018
Land Rover's 70th Anniversary Begins With Restoration of ‘Missing' Original 4x4
Garden Party Style and Cult Classics: Swatch Launches Spring-summer 2018 Collection
Corum Bubble Art For Those Who Appreciate A Work Of Art
Shimmering Gilda takes on a silvery sheen
Marine Torpilleur Military made for men who chart their own destiny
Joyalukkas grows presence in Singapore with new showroom on Serangoon Road
New Year – New Savings now with Al-Futtaim Honda
Spring/Summer 18' Beauty Picks from Missha Cosmetics
Samsung Delivers Vision for Open and Intelligent IoT Experiences to Simplify Eve...
Samsung Electronics' 2018 Smart TVs Become First to be Industry-Certified for En...
Scuderia Ferrari presents the latest RedRev Watch Collection
Dubai Culture Organises ‘Carnival of Ideas'
EUROSTAR presents seven global tech majors at CABSAT 2018
Signature Scents for Your Home
Malabar Gold & Diamonds strengthens its global position as a leading jewellery r...
Nissan and NASA extend research into autonomous mobility services
Nissan reaffirms importance of electrification at World Future Energy Summit
World Future Energy Summit's inaugural Mobility Conference to discuss future of ...
Dubai Tour team line-up announced: 16 teams of seven riders at the start
Abu Dhabi Quality and Conformity Council Completes Verification of Fuel Meters a...
Mashreq Bank offering credit cards for every passion
Renault-Nissan-Mitsubishi Launches a Venture Capital Fund to Invest Up to $1 Bil...
Panasonic Jaguar Racing Set Their Sights on Marrakesh E-Prix
HP Fuels the Future of Computing at CES 2018
Mido's Baroncelli Prisma - A sparkling play of prisms enhanced by 51 diamonds'
Governments to Signal Support for IRENA Key Role in Global Energy Transformation
ZAKK Air specialised headset for athletes launched in UAE
LG's Award-winning 4k Uhd Projector to Debut at CES 2018
HH Sheikh Hasher Bin Maktoum Al Maktoum opens CABSAT 2018
Dallas Picks Ericsson for Smart Cities Traffic Solution
Property Remains Preffered 2018 Investment Asset for UAE Residents
His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum Visits du's Stand on ...