Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology


Annual spend on augmented reality and virtual reality in the MENA region is set to top US$ 6 billion annually by 2020

Dubai, UAE, September 17, 2017:  With augmented and virtual reality booming in the MENA region and expected to top US$ 6 billion annually by 2020[1], the technology is set to transform a variety of domains, ranging from education to healthcare and most notably gaming, marketing and film. So it's great news that GITEX Shopper 2017, the region's largest consumer IT and electronics show, is putting on the most advanced display of new models at the best possible prices. 

Visitors to the eight-day consumer-tech bargain bonanza, which runs from the 23rd – 30th September 2017 at the new location, Za'abeel Halls 3-6 in the Dubai World Trade Centre (DWTC), will find the world's top technology companies and the region's power retailers offering fantastic deals on virtual reality devices, including the HTC Vive, DJI Goggles, and Samsung's Gear S3, Gear VR, Gear 360 among others.

“GITEX Shopper has been running for almost 30 years and during this time we've seen a vast number of new technologies becoming the hottest trend each year - 2017 is most definitely the year for VR. Increased interest and investment in VR has made the technology increasingly accessible and affordable for consumers, and we're excited to the see the number of products being showcased at the show this year,” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC). “GITEX Shopper 2017 is the ultimate platform for shoppers in the Middle East to search, compare and buy VR headsets from a selection of the world's leading power retailers and brands.”

Major VR players including Oculus, Google and Samsung amongst others, are competing to make VR more accessible while maintaining quality. VR technology is also shaking up the gaming industry, with Oculus Rift and PlayStation VR offering an alternative and immersive gaming experience. Most recently, Apple's iPhone X has showcased its breathtaking augmented reality experiences with its new software, ARKit. The potential of VR is extensive, with many industries from sports to education, healthcare and entertainment experimenting with its huge possibilities. Consumer confidence is high, with 7 out of 10 consumers believing that VR and AR will become mainstream in media, education, work, social interaction, tourism and retail.

Commenting on their participation and the development of VR in the region's retail market, Nadeem Khanzadah, Head of OmniChannel Retail at Jumbo Electronics, said: “In the age of information, today's consumers have different demands than those of previous generations, and developments in the electronics sector are happening at a dizzying pace. We will be exhibiting the latest VR products from leading brands at this year's GITEX Shopper, including Samsung Gear VR2, HTC Vive and DJI VR Goggles.” 

GITEX Shopper 2017 will take place from 23rd – 30th September and will open from 11:00am – 11:00pm every day. This year, tickets for GITEX Shopper will be priced at AED 30 for all days. Entry is free for children below the age of five.

Posted by : GoDubai Editorial Team
Viewed 6027 times
Posted on : Sunday, September 17, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Trend Micro Midyear Report Highlights Need for Proactive Security
Next Story : Nominations open for 2018 Red Hat Innovation Awards
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Top Perfume Picks for Mother's Day @ Glambeaute.com
Filorga Launches Lift Range
Nissan's e-POWER technology wins environmental award
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Drink yourself to looking younger with Skinade
The V-Tox Facial by Linda Meredith Skincare
Mother's Day Offer from Blush N Curls Salon
It's Mother's Day!
Corporate Power Dressing redefined at Kachins Signature
Al-Futtaim Honda launches 10th generation Honda Accord
The only line you'll love in your face – your perfect jawline!
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
ba&sh's Spring-Summer collection 2018
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
Raymond Weil introduces the Maestro Blues
Top Picks for Babies & Kids @ Glambeaute.com
GUESS Unveils the Kids Spring 2018 Collection and Campaign
Cadillac Alghanim kicks off world-class opportunity in Kuwait
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
The Spring Summer 18 Womenswear Collection
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
IKEA launches the OMEDELBAR limited-edition collection!
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Samsung Mother's Day Blurbs 2018
The Collection by Phuong Dang
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum Inaugurates SIKK...
Join the UAEs first Women's Warrior Challenge.
Scuderia Ferrari Father & Son Gift Set
From Jade to Diamond
SOUQ welcomes 3M's innovative products to serve everyday customer needs
Chloé Reinterprets the Iconic “Carlina” Sunglass With an Exclusive Twist Motif
The era of Quiet Rebels
Lufthansa Group achieves best result in its history
Agreement signed in the presence of His Highness Sheikh Mohammed Bin Zayed Al Na...
Business of beauty goes green at Beautyworld Middle East 2018 as Natural & Organ...
2XL launches “Caspar” living room collection in grey
Dubai WoodShow takes off with more than 300 exhibitors from 55 countries and six...
Galeries Lafayette Le Gourmet Food Fest returns back to City Walk
10 Must-see Activities at Dubai International Horse Fair This Week
TAG Heuer Continues its Automotive Legacy On & Off the Track with 3 New Contempo...
Turkish Airlines Closes Airbus and Boeing Orders
Blackberry® Keyone Bronze Edition Available Now in the Middle East
The Bremont 1918 Limited Edition Collection
LACOSTE reveals a new feminine watch collection - the Kea family!
Keventers unveils Kids Special Menu for Mother's Day
Emirati woman grabs first place in women's category of 18th Fazza Open Champions...
Boss watches presents Magnitude collection – a new angle on time!