GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

Ten Globetrotter exhibitions are being held simultaneously in ten different cities for the first time as a close collaboration between TAG Heuer and its collectors. The brand new Avant-Garde concept, will showcase the brand's heritage and a total of 400 timepieces.

Dubai, United Arab Emirates, September 16, 2017 – The TAG Heuer Globetrotter exhibition opens to the public tomorrow, Friday September 15. The exhibition, running until September 30 in Dubai Mall, is one of ten simultaneous exhibitions across the world, each with a specific theme focusing on a major aspect of the brand's heritage. For each participating boutique, TAG Heuer has chosen one key local collector to select twenty pieces to be exhibited alongside twenty pieces from the TAG Heuer Museum. This unique concept from the Avant-Garde Swiss watchmakers will showcase a total of 400 pieces across 10 countries for two weeks. 

TAG Heuer's Dubai exhibition is aptly centred around sporting themes of yachting, regattas, sailing and diving, reflecting the brands close links with sea, and the UAE's historical relationship with the Arabian Gulf. The brand patented the invention of one of the first water-resistant cases for a pocket watch over 120 years ago, and subsequently went on to establish the world's first chronograph with a dial for regattas and tide level indicator. The Seafarer or Maréograph, the world's first chronograph with tide indicators, created in 1950, will act as the centrepiece of the Dubai exhibition. 

The ‘travel through time' project was the brainchild of TAG Heuer CEO Jean-Claude Biver back in 2015, to celebrate the brands 150-year history. Speaking at the grand opening in Dubai, was local collector Yousuf Gargash, who prior the event said; “I discovered Heuer rather recently and I felt immediately passionate about the brand. Diving in the history of such a rich brand is very inspiring for my daily way of life to always re-invent yourself like Heuer was able to do.”

Jack Heuer, the grandson of founder Edouard Heuer, and the honorary chairman of the brand stated; 'I am overwhelmed about what is happening to the old Heuer and TAG Heuer brand. I am truly very thankful to find the rich heritage of this brand so brilliantly and professionally translated to write a bright future!'

TAG Heuer's heritage is one of the strongest and most enduring of all the Swiss watch brands. Based in La Chaux-de-Fonds for 150 years, TAG Heuer has taken Swiss watchmaking to unprecedented levels of accuracy and performance while preserving its avant garde spirit.

From the 15th to the 30th September, collectors, fans of the brand and those who are simply curious will be able to discover unique pieces from the brand's history in Dubai Mall, and visitors who participate in the on-site competition are in with a chance to win a tour of TAG Heuer's base in La Chaux-de-Fonds, when all the pieces from around the world are returned to the museum. 

Each of the nine other cities will also have a specific theme within the exhibition, such as the Classic Heuers in Paris, the Military timepieces in Munich, or the Major Inventions exhibition in Geneva. Singapore, Hong Kong, Tokyo, Sydney and Venice will also play host to the Globetrotter exhibition, with such themes as vintage motor-racing, and design. 

This event represents a fresh opportunity for TAG Heuer to excite and involve its community of collectors, and to offer a unique look back at its heritage while strengthening its customer relations. 



Posted by : GoDubai Editorial Team
Viewed 25242 times
Posted on : Saturday, September 16, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : New Balance Introduces the 574 Sport in Celebration of the Dubai Mall Store Opening
Next Story : Michael Kors Collection Spring 2018 Fashion Show
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Global brands with lowest cost at Karama Ware house sale from this Thursday
Glam's Makeup Launches in the Middle East
Review: Facial with Dr Renaud's range at Nazih
Glasshouse Collection from Olivia Burton
Hour Choice presents Coach New York Collection
Prevention, Not Cure: Kaya's ‘Hair Strength Therapies' Set to Rid the Gulf of it...
Matthew Fitzpatrick Wins the 2018 Omega European Masters
Executive Tourbillon Free Wheel
Introducing New Make-up From Rodial That You Need In Your Kit
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty
Rado reimagines a bold 1960s classic for the 21st Century
Scuderia Ferrari presents Fall winter collection
Kate Spade New York Presents Debut Collection From Creative Director Nicola Gla...
Introducing VK Beauty Lounge & Bar
Alina Anwar Couture Launches in UAE
Introducing Home Fragrance at Robinsons, Dubai Festival City
Rolls-Royce Motor Cars Takes the Luxury of Privacy to a New Level
British Classics Make a Comeback in Jack Wills AW18 Collections
Tata Communications Strengthens Cyber Defence in the Middle East with the Launch...
Facebook Launches Community Help on Facebook Lite
NARS Erdem SS19 Beauty Report
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
Dubai Culture Organises ‘Writing Literature Novels and Editing them as Play Scri...
Roberto Cavalli's Exclusive Duo of Fragrances
Defying Age With Skin Republic's Gold and Platinum Face Masks
Diana Arno Expands Online Shopping to Middle East
‘Unseen Potential' - Art from Scrap and Discarded Parts
Ferrari World Abu Dhabi invites guests to enjoy the spectacular Friends & Family...
CNN's Inside the Middle East explores the region's evolving photography scene
New Google Search feature launches for job-seekers in Arab world
Lacoste.12.12 Collection
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
The Future Is Here
Trevor Sorbie Range Relaunches in the UAE
Al-Futtaim Toyota's Upgrade campaign brings back the hottest car deals
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
Sheikh Zayed, the First Falconer and Nature Protector
Your skin needs more than just sunscreen
William Collection by Hugo Boss
UHOA goes live with #YouBeUganda at Expo 2018
PAN Emirates bedroom festival with discount up to 70%
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Why the Modern-Day Oil and Gas Industry Needs Millennials to Survive?
Afghanistan Premium League T20 (APLT20) Draft 2018
Al-Futtaim ACE DIY and Home Security promotion
GROHE Smart Home: The App-Controlled Water Security System
MEAF gets the UAE community involved to commemorate World Arthritis Day
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
Harmony and Sustainability Define Ideal Standard's ‘Esedra' Ceramic Bathroom Col...