- Kareena Kapoor Khan &Karisma Kapoor, Bollywood sibling divas joined hands to promote the new “Allure” Diamond collection by Malabar Gold & Diamonds.
Malabar Gold & Diamonds, one of the BIG 5 jewellery retailers globally have brought the sibling bollywood divas Kareena Kapoor Khan and Karisma Kapoor together for the first time on-screen for their newcommercial showcasing the new diamond jewellery collection – “Allure”. Malabar Gold & Diamonds will be launching the new campaign to add charm to its enchanting “Allure” range of fancy shaped diamond collection. Never before have the sisters come together on screen and thus the new commercial is receiving great acceptance from fans and jewellery lovers all over the world. The official pages of the celebrities as well as their fan pages on social media are celebrating the new commercial. A 360 degree campaign is also launched by the brand in digital and social media, followed by a robust activity in TV, print, OOH, etc.
The Allure collection of fancy cut diamonds is the latest offering from its exclusive diamond brand MINE. The vast variety of diamond jewellery collection offering GIA/IGI certified diamonds at the best prices. The collection comes in an array of fancy shaped diamonds like Pear, Princess, Marquise, Oval, Heart Emerald and Cushion. Fancy diamond shape offers a new opportunity of fresh and modern design in diamond jewellery with designs in pink and white gold. The product category caters not only to light and medium party wear but also include impressive designer and bridal collections.