GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Real Estate and Retail

 
  Share

September 4, 2017:  When heritage meets craftsmanship, it results in Swarovski's unsurpassed ability to renew itself in the utmost respect of its brand DNA. Crystal cutting expert, master of light and sparkle, glamour booster, Swarovski adds its fashion signature to make every day extraordinary and permit women to express their personality through inspired accessories, from day to night. To best encounter its collections, Swarovski invites women to live a real experience in its 2500 stores worldwide. An experience which is now possible in Jeddah at the Red Sea Mall, in a sophisticated and elegant atmosphere reflecting the brand's iconic facets and plays with light, women can enjoy the whole Swarovski universe comprising fashion accessories, home objects, watches and men's pieces as well. 

An Exclusive Retail Design: the ‘Crystal Forest' concept
As the world largest retailer, Swarovski aims at offering its customers a delightful experience when they visit any store whether it is in Europe, Asia or Latin America. The Crystal Forest boutique concept is a modern expression of the company's identity and values, highlighting the infinite possibilities of crystal and illustrates the company's deep affinity with nature. 

For Robert Buchbauer, member of the Swarovski Family and of the Executive Board, “Our boutique design is not only a tremendous illustration of Swarovski's contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, sense of creativity, surprise and delight.
From the outside, using a myriad of stainless steel prisms, to the inside where walls are textured with reflective white relief prisms of various lengths, everything was chosen so as to create a modern yet welcoming design.

This new boutique at the Red Sea Mall is Swarovski's 6th in the city of Jeddah.

Commenting on the new boutique, CGB Director Middle East, Nasr Sleiman says, “KSA is one of our key markets and through our new and existing boutiques, we aim to further develop the brand in the market and get closer to our valuable clientele.”

Outside the boutique, the concept interprets the ‘Crystal Forest' using a myriad of stainless steel prisms. This sparkling facade takes on the lights and reflections from the street. The unfolding metal facets intrigue with their infinite depths and rich abundance. Fascinating windows are designed to create a connection with passers-by. Adding vibrant touches of colour, a seasonal visual conveys a strong fashion message and highlights trends and must-have products. Light and floating window boxes create eye-catching scenes starring Swarovski jewels and decorative objects.

Inside the 32 sqm boutique, surface turns substance as the ‘Crystal Forest' comes to life - all walls are textured with reflective white relief prisms of various lengths. These faceted, multi-layered elements create visual depth and exude an internal rhythm that follows the rules and rituals of nature. An interplay of vertical and horizontal showcases is integrated into the relief walls to present products in their element. 

The interior instantly embraces consumers with a crystalline feeling they will find in all newly fitted Swarovski boutiques. The atmosphere conveys a refined universe with recurring signature elements such as an impressive Crystal Swan behind the cash desk and Crystal Strand panels at the entrance. To complete this elegant interior, an exclusive lacquer developed for Swarovski adds a glowing sparkle to furniture, whereas the mirror finish is in stainless steel. Completing these striking elements, a modern art installation hangs from the ceiling embodying Swarovski's creativity and sense of innovation.

Lighting is a key feature of the architecture. The ambient lighting creates a soft atmosphere within the boutique. In a captivating play of light and shade, the gleam from the LED illumination in the showcases hits figurines and jewellery from multiple / limitless angles causing the forest to be bathed in the infinite-light of crystal. 



Posted by : GoDubai Editorial Team
Viewed 22003 times
Posted on : Monday, September 4, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Calling all artists: TRYANO presents Bespoke Abu Dhabi in Partnership with Abu Dhabi Tourism & Cultu...
Next Story : Al Wahda Mall welcomes lifestyle brands NYX, Victoria's Secret and MUJI
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Ralph Lauren offers the spring 2019 collection
Tame your Tresses
Nothing says ‘I love you' quite like MKS Jewellery Valentine's Day Top Picks
Le Meridien Al Aqah Beach Resort Rolls out Fabulous Deals for February
Great offers this February on Glambeaute.com
Delightful Duo Of Elegant Timepieces Make For A Special Valentine Day's Gift
Mesmerizing Gift Sets and Perfume for Her
Kappa Exclusive Collection
Valentine's Day Gifting Guide
Introducing Supergirl Make-Up
GUESS Launches JEANS SS19 Collection for Women
GUESS Launches Kids Collection
Belt Bags from Longchamp
Classic Smoky Eyes with Essence
GROHE Is the Driving Force of the Digital Transformation in the Sanitary Sector ...
Real Madrid & Manchester City Collections
Honor Gadget Gift Guide: Step Away from Anything that Wilts and Step up your Sma...
Amity University Dubai Hosts the World's Top AI Researchers at an International ...
The Rado HyperChrome Ultra Light
Chronoswiss Shows Off Twin Limited Edition Flying Grand Regulators
Deadline extended to register for first ever Dubai Corporate Sports Championship
Emirates Post commemorates silver jubilee of Emirates Center for Strategic Studi...
The Valentine watch collection by Coach
Fatima Bint Mubarak Ladies Sports Academy (FBMA) International Show Jumping Cup ...
Billy is 40 years old..
Facebook to launch fact-checking program in Arabic in partnership with AFP in th...
Treat your loved one to a romantic Venetian gondola cruise at Riverland™ Dubai o...
Dubai's first building biologist receives global recognition
Zayed Sports City Awards Scholarships to Students as Part of Mubadala Tennis in ...
Innovative, Adventurous and Accurate. It's what pilots need in a timepiece. And ...
Pirelli gives New Ice Zero 2 Studded Tyres Their Debut on Ice in Sweden at the W...
Dubai Customs receives Oman Chamber of Commerce delegation
Exclusive position in the front row of the grid: The BMW M850i xDrive Coupe Firs...
The Fall 2019 Michael Kors Collection Runway Show
Robinsons to launch its new luxury lighting department – the latest addition to ...
The Rise of Green Technology in Construction
Valentines Day Gift Guide from Anker
GSK sets to improve antibiotic adherence in the UAE with a new patient-friendly ...
Dubai Cares and UNICEF announce the Dubai Declaration on Early Childhood Develop...
Canadian University Dubai partners with Malaysia's top-ranking Multimedia Univer...
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, bef...
Patented dental solutions, Dental Robotics and Digital Innovations attract visit...
Abu dhabi Grand Slam® Jiu-Jitsu World Tour fifth and final leg of season 4 heads...
MASmash Opens in Abu Dhabi at Manarat Al Saadiyat
Abu Dhabi University appoints outstanding leaders as Vice Chancellor and Associa...
Wellness Saturdays with H Retreats
10 things you didn't know about Space Grill
Healthy Passenger Demand Continues in 2018 with Another Record Load Factor
Ministry of Health and Prevention Launches its Media Campaign as Part of the “Wi...
Greece partners with VFS Global to launch Visa Application Centres in the Kingdo...